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Pendampingan pengembangan kawasan agroeduwisata melalui pemetaan potensi Desa Sesait Susanti, Febrita; Murianto, Murianto; Widayanti, Baiq Harly; Ridha, Rasyid; Khatami, Ikhzam; Andhika, Dimas Arya
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.26682

Abstract

AbstrakPotensi desa yang termanfaatkan secara maksimal dapat menjadi salah satu sumber pendapatan masyarakat dan desa. Potensi desa sebagian besar dibidang pertanian sehingga masyarakat desa mayoritas bekerja pada bidang pertanian. Potensi ini perlu dikembangkan salah satunya dengan menjadikan desa sebagai kawasan agroeduwisata. Desa Sesait memiliki potensi untuk dikembangkan sebagai kawasan agroeduwisata namun pengetahuan dan keterampilan masyarakan masih belum maksimal di aspek tersebut. Tujuan dari kegiatan pengabdian ini adalah untuk memetakan potensi-potensi desa yang dapat menunjang terwujudnya kawasan agroeduwisata. Metode pendampingan dilakukan dengan sosialisasi dan Focus Grup Discusion (FGD) dengan tokoh masyarakat, tokoh adat, tokoh pemuda, Pemerintah Desa dan Pemerintah Kabupaten Lombok Utara. Hasil dari kegiatan ini adalah terdapat potensi berupa kawasan pertanian yang akan dikembangkan sebagai kawasan agroeduwisata dengan potensi kakao dan cengkeh. Pengunjung dapat belajar untuk menanam kakao dan cengkeh serta dapat belajar untuk melakukan pengolahan produk dengan bahan dasar cengkeh dan kakao. Selain itu akan dikembangkan kawasan pertanian agroeduwisata dengan menaman tomat, labu dan produk pertanian lainnya dimana pengunjung juga akan dapat belajar untuk proses penanaman sampai pada pengolah produk menjadi produk jadi. Untuk kawasan perternakan sapi akan ditata sehingga penampilannya akan lebih bersih, asri dan nyaman. Limbah sapi akan dioleh menjadi pupuk organik padat dan pupuk organik cair. Implementasi yang telah dilakukan pada kegiatan pengabdian ini adalah mengolah limbah ternak menjadi pupuk cair organik dan pupuk padat organik. Kata kunci: agroeduwisata; FGD; limbah; organik Abstract The potential of the village that is utilized to the maximum can be one of the sources of income for the community and the village. The potential of the village is mostly in the agricultural sector so that the majority of village people work in the agricultural sector. This potential needs to be developed, one of which is by making the village an agro-edutourism area. Sesait Village has the potential to be developed as an agro-edutourism area, but the knowledge and skills of the community are still not optimal in this aspect. The purpose of this service activity is to map the potentials of the village that can support the realization of agro-edutourism areas. The method uses Focus Group Discussion (FGD) with community leaders, traditional leaders, youth leaders, the Village Government and the North Lombok Regency Government. The result of this activity is that there is potential in the form of an agricultural area that will be developed as an agro-edutourism area with the potential of cocoa and cloves. Visitors can learn to grow cocoa and cloves and can learn to process products with cloves and cocoa-based ingredients. In addition, an agro-edutourism agricultural area will be developed by planting tomatoes, pumpkins and other agricultural products where visitors will also be able to learn about the planting process to processing products into finished products. The cattle farming area will be arranged so that the appearance will be cleaner, more beautiful and comfortable. Cow waste will be turned into solid organic fertilizer and liquid organic fertilizer. The implementation that has been carried out in this service activity is to process livestock waste into organic liquid fertilizer and organic solid fertilizer. Keywords: agroedutourism; FGD; waste; organic
FAKTOR BRANDING PARIWISATA HALAL YANG MEMPENGARUHI PENINGKATAN JUMLAH KUNJUNGAN WISATAWAN KE PULAU LOMBOK Widayanti, Baiq Harly; Khatami, Ikhzam; Andhika, Dimas Arya; Anggriyani, Anggi; Efendi, Muhammad Haikal
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.577

Abstract

The number of visits to tourist can be increased through the improvement of supporting facilities. The development of tourism areas requires supporting infrastructure, promotion in marketing tourist objects, and easy accessibility. Marketing tourism products is the same as other products that require branding so that they are easily recognized and remembered by consumers. Lombok Island is famous for its halal tourism branding and currently many locations in Indonesia are also developed with halal branding. The aim of this research is to determine the factors that influence tourist interest in visiting Lombok Island. The analysis method uses multiple linear regression. The number of respondents collected was 113 people with random sampling data collection techniques. The results of this research explain that the halal service variable (X1), travel experience (X3), satisfaction (X4), and loyalty (X5) have a negative sign, which means that this variable has a weak influence on increasing the number of visits. the variable that has a strong influence in increasing the number of visits based on the results of this study is the halal product service variable (X2). The results of this research are consistent with information from the NTB Provincial Tourism Office, which indicates that the current paradigm of halal tourism focuses more on the provision of halal products. Increasing the number of halal-certified products can help boost tourist visits to Lombok Island. Halal-certified MSME products, halal-certified restaurants are very important in supporting the development of tourism on the island of Lombok.