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All Journal Distribusi Kutubkhanah Jurnal Penelitian Sosial Keagamaan
Khatami, Ikhzam
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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FAKTOR BRANDING PARIWISATA HALAL YANG MEMPENGARUHI PENINGKATAN JUMLAH KUNJUNGAN WISATAWAN KE PULAU LOMBOK Widayanti, Baiq Harly; Khatami, Ikhzam; Andhika, Dimas Arya; Anggriyani, Anggi; Efendi, Muhammad Haikal
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.577

Abstract

The number of visits to tourist can be increased through the improvement of supporting facilities. The development of tourism areas requires supporting infrastructure, promotion in marketing tourist objects, and easy accessibility. Marketing tourism products is the same as other products that require branding so that they are easily recognized and remembered by consumers. Lombok Island is famous for its halal tourism branding and currently many locations in Indonesia are also developed with halal branding. The aim of this research is to determine the factors that influence tourist interest in visiting Lombok Island. The analysis method uses multiple linear regression. The number of respondents collected was 113 people with random sampling data collection techniques. The results of this research explain that the halal service variable (X1), travel experience (X3), satisfaction (X4), and loyalty (X5) have a negative sign, which means that this variable has a weak influence on increasing the number of visits. the variable that has a strong influence in increasing the number of visits based on the results of this study is the halal product service variable (X2). The results of this research are consistent with information from the NTB Provincial Tourism Office, which indicates that the current paradigm of halal tourism focuses more on the provision of halal products. Increasing the number of halal-certified products can help boost tourist visits to Lombok Island. Halal-certified MSME products, halal-certified restaurants are very important in supporting the development of tourism on the island of Lombok.
Halal Tourism Branding as a Key Determinant of Repeat Visits by Muslim Tourists in Mandalika Khatami, Ikhzam; Widayanti, Baiq Harly; Kurniawan, Agus
Kutubkhanah Vol 25, No 2 (2025): December
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/kutubkhanah.v25i2.38678

Abstract

This study examines the concept of Halal tourism branding as a key determinant of repeat visits by Muslim tourists to Mandalika. The Islamic concept of travel (safar/rihlah) is based on the commandment of Siirū fī al-ardḍ (walking on the earth) as a means of contemplation, aligned with the principle of Maqāṣid al-Sharīʿah (ḥifẓ al-dīn, or preservation of religion). Using a quantitative approach with 40 respondents who have visited at least twice, the regression results indicate that among the five factors, Halal Product Service (X2) is the most significant, exhibiting a positive and significant influence (p = 0.037) on the intention to revisit. This finding confirms that certified food and prayer facilities are essential for fostering religious commitment. Interestingly, Halal Service (X1) has a significant but negative influence (p = 0.034). Simultaneously, the overall model (F test) is not yet significant (p = 0.081), with an R² of 24.2%. The main conclusion emphasizes Halal Product Service as the primary determinant of revisit intention.
Co-Authors Agus Kurniawan Andhika, Dimas Arya Anggriyani, Anggi Baiq Harly Widayanti Efendi, Muhammad Haikal