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All Journal Jurnal bintang manajemen JPLED Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Sendy Pratama
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Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Other

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Pengaruh Strategi Inovasi Terhadap Penggunaan Teknologi Informasi Dalam Industri UMKM Sendy Pratama; Thara Yuniar; Wishal Putra Hendrawan; Indah Noviyanti
Jurnal Bintang Manajemen Vol. 2 No. 2 (2024): juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i2.3046

Abstract

In the current era of digitalization and globalization, innovation strategies are very important to build MSMEs to improve performance and competitiveness. The aim of this research is to understand the impact of innovation strategies on the use of information technology in the Micro, Small and Medium Enterprises (MSME) sector in Indonesia. This research applies a qualitative approach to analyze data from various relevant literature, such as books and scientific journals, to understand how innovation strategies can encourage the adoption of information technology and how this technology contributes to improving the performance of MSMEs. This research shows that the synergy between innovation strategies and the use of information technology is very useful for improving the performance and competitiveness of MSMEs. By using innovation strategies and utilizing information technology effectively, MSMEs can overcome various business challenges and take advantage of market opportunities to achieve sustainable growth and long-term success. The results of this research provide a significant contribution to understanding and practice in the MSME industry.
Optimalisasi Pemasaran UMKM Melalui Green Marketing Sebagai Peningkatan Brand Image: Pengabdian Baiq Dinna Widiyasti; Ani Mayuni; Munawardi; Nopik Rifaldi; Sendy Pratama
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.971

Abstract

Kehidupan manusia dizaman modern saat ini sangat di pengaruhi perkembangan teknologi. Diberbagai aspek kehidupan, teknologi ini mendasari kegiatan manusia, termasuk dalam aktivitas pemasaran, konsumen memiliki sudut pandang berbeda dengan strategi pemasaran yang berbasis teknologi, mereka lebih cepat percaya dan mengetahui suatu produk dan ingin mencoba, makan pengabdian ini kami laksanakan bertujuan  membantu UMKM PT Widya Utama menyeleseikan masalah  mereka terkait perusahaan baru yang memasuki pasar, ingin menjangkau luas konsumen dan menambah nilai positif brand image mereka melalui strategi Green Marketing, denggan menggunakan metode ADDIE dikombinasi dengan pendekatan persuasif, menjawab kebutuhan UMKM dengan meningkatnya jumlah pelanggan dan volume penjualan diakhir periode pengabdian.
Learning to Write Poetry Using the Expressive Writing Method for VIII Grade Students Sendy Pratama; Any Budiarti; Aries Setia Nugraha
Journal of Practice Learning and Educational Development Vol. 6 No. 1 (2026): Journal of Practice Learning and Educational Development (JPLED)
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v6i1.756

Abstract

This research discusses the low skills in writing poetry texts in Indonesian language learning. Students still struggle with writing poetry texts because the skill of writing poetry is difficult for them due to a lack of ability to express their thoughts. The teaching methods used by Indonesian language educators have become one of the factors contributing to the low skills in writing poetry texts because they are still considered boring, as educators use quite old teaching methods that do not keep up with the times. Therefore, in this study, to determine the writer's ability to plan, implement, and evaluate Poetry Writing Learning Using the Expressive Writing Method, how is the students' ability to understand and write poetry before using the Expressive Writing Method, how is the students' ability to understand and write poetry after using the Expressive Writing Method, how is the difference in effectiveness between the experimental class and the control class in writing poetry using the Expressive Writing method as the experimental class compared to students using the regular writing method as the control class. In this study, a quantitative method with a Quasi Experimental Design was used, and the results of this research are as follows. The author was able to plan, implement, and evaluate poetry writing lessons using the Expressive Writing method, achieving very good scores. The students' ability to write poetry texts before using the Expressive Writing method had an average score of 59.35 in the experimental class, while the control class had a lower average score of 39.75. The students' ability to write poetry texts after using the Expressive Writing method had an average score of 80.90 in the experimental class and 63.35 in the control class. The improvement in students' learning outcomes in poetry writing lessons was observed in both the experimental and control classes, with an average score of 80.90 in the experimental class and 63.35 in the control class. The data shows that there was an improvement in poetry writing skills in both classes after the instruction was conducted. However, a more significant improvement occurred in the experimental class that used the expressive writing method.
Co-Authors Ani Mayuni Any Budiarti Aries Setia Nugraha Baiq Dinna Widiyasti Indah Noviyanti Munawardi Nopik Rifaldi Thara Yuniar Wishal Putra Hendrawan