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All Journal MES Management Journal Journal of Economics and Management
Aryani, Windy
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisa Efektifitas Persediaan Usaha Mikro Kecil Dan Menengah (UMKM) Dinara Bolen’s Menggunakan Metode Economic Order Quantity (EOQ) Lestari, Alfiani Ayu; Apriyanti, Apriyanti; Islami, Rizqa Aulia; Aryani, Windy
Journal of Economics and Management Vol. 2 No. 1 (2024): Journal of Economics and Management, April 2024
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ecoma.v2i1.32

Abstract

UMKM Dinara Bolen's Karawang is one of the culinary that has succeeded in providing a touch of distinctive taste of Karawang Regency. The development of this business has an impact on the number of materials that must be ready to be used for production. Failure to manage inventory can have an impact on production delays which can disappoint buyers because product stocks are empty. This research was conducted to analyze whether the inventory system used by the company has reached the maximum and effective number, which can then be used as a consideration for Dinara Bolen's Karawang MSMEs to be applied as a basis for procuring inventory. This type of research is descriptive qualitative.The data to be collected by researchers is based on information obtained when meeting directly with informants. Primary data were obtained from observations and interviews with research subjects. This research also has the result that using the Economic Order Quantity (EOQ) method can produce a reference for accommodating inventory by only spending 35% of the total usual expenditure, which also helps in calculating stored inventory to be called Safety Stock. From the inventory cost analysis, Dinara Bolen's Karawang MSMEs can apply the time and amount of purchasing production materials.
Penerapan Strategi Digital Marketing dalam Meningkatkan Penjualan Tahu Susu Antapani Cabang Galuh Mas di Karawang Aryani, Windy; Retnosary, Rieke; Yani, Dini
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.217

Abstract

This research on the Antapani Milk Tofu business aims to analyze and provide an explanation of the use of digital marketing on the impact of increasing income in the Antapani milk tofu business, Galuh Mas branch in Karawang. This case study was designed using a qualitative descriptive approach. The locus of this research is Antapani Milk Tofu which is located on Jl. Bharata Raya, Galuh Mas-Karawang, West Java. The descriptive method is used to describe the efforts of the owners and employees of Tahu Susu Antapani in developing its marketing through digital marketing. This research collects data through interviews, observation, documentation, the internet and journals and articles. By conducting direct interviews with employees, in this observation, researchers obtained data when observing social media accounts. The results of interviews and studies show the positive effects of using digital marketing with social media and e-commerce platforms which have increased the income of Antapani Milk Tofu, Galuh Mas Branch. By utilizing social media, promoting Antapani milk tofu products becomes easy; without promotion, it will be difficult to sell the product. With a digital marketing strategy using social media to promote Antapani milk tofu, it is better known by the people of Karawang, and the sales income obtained increases. From several interviews with consumers, they also found out about the Antapani milk tofu product from the media. social.
Co-Authors Apriyanti Apriyanti Islami, Rizqa Aulia Lestari, Alfiani Ayu Retnosary, Rieke Yani, Dini