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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Budimas : Jurnal Pengabdian Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Formosa Journal of Applied Sciences (FJAS) MES Management Journal Jurnal Bisnis dan Manajemen West Science Journal Integration of Social Studies and Business Development Belalek Journal of Management
Yani, Dini
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PENGARUH KONTEN DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI DI TIKTOK SHOP PADA MAHASISWA PROGRAM STUDI DI MANAJEMEN UNIVERSITAS BUANA PERJUANGAN KARAWANG Fauziah, Nur; Isyanto, Puji; Yani, Dini
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 1 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i1.4854

Abstract

The influence of social media in the marketing field in the current era of digital technology makes social media a tool used to attract buying interest from consumers. The government implemented various policies in the era of the Covid-19 pandemic to minimize the spread of the virus, this triggered changes in the use of the internet in the community. Tiktok is a well-known media, there are many types of video content created by Tiktok users, one of which is marketing content aimed at increasing buying interest on Tiktok through the Tiktok Shop feature. In the Tiktok Shop menu there is also a review menu as a reference for buyers to obtain product information. This attraction has resulted in business players starting to look at Tiktok Shop as a platform for marketing tools. In this study, the author uses a quantitative descriptive method based on multiple linear regression analysis. The results of this study indicate that all hypotheses, digital marketing content, and electronic word of mouth have a significant and positive effect on buying interest at Tiktok Shop among students study program at the University of Buana Perjuangan Karawang. However, if without digital marketing content and electronic word of mouth, or the two independent variables are not implemented, there will be a decrease in buying interest and consumers will move to other markets. On the other hand, if digital marketing content and electronic word of mouth are implemented, all independent variables can increase buying interest at Tiktok Shop.Keywords: Digital Marketing..
Implementation of Working Discipline In Improving Employee Performance: Case Study on the CV. XYZ Apriyani, Apriyani; Isyanto, Puji; Yani, Dini
Journal Integration of Social Studies and Business Development Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v1i1.24

Abstract

CV. XYZ is a company engaged in trading goods and services. Employee performance in the organization refers to the ability of employees to carry out the overall tasks that are their responsibility. The importance of employee quality in improving company performance, especially in trade and services, encourages management to always provide coaching and development of existing human resources through training and work motivation to all employees, which are the main variables in improving the quality of their performance. This study aims to determine the application of work discipline in improving the performance of CV employees. XYZ. The method used in this study is a descriptive analysis method with a qualitative approach. Data collection techniques by interviewing and observation. It can be concluded that the application of employee discipline CV. XYZ is still not good because employees are still late for work, play games during working hours, and always procrastinate. The lack of responsibility of employees occurs due to a lack of awareness of each employee.
Implementation of Work Discipline on the Performance of KJ Pharmacy Employees Deviani, Elmira; Isyanto, Puji; Yani, Dini
Journal Integration of Social Studies and Business Development Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v1i1.28

Abstract

Work discipline is a condition created and formed through a series of behaviors that show the values of obedience, obedience, tranquility, order, and order. Work discipline is a person's awareness and willingness to obey all company regulations and applicable social norms, where an employee always comes and goes home on time so that he does all work well using descriptive methods with qualitative data by collecting observation data directly at the company. Work discipline is applied by providing regulations regarding attendance time, applying operational work standards, and compliance with company regulations. The company also follows up on the attitudes and behaviors of its employees by sanctioning employees who do not apply the discipline that applies in the company; work discipline will also affect employee performance.
Work Discipline Analysis of Employee Performance on PT WKB Shalsabila, Lailatul; Isyanto, Puji; Yani, Dini
Journal Integration of Social Studies and Business Development Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v1i1.29

Abstract

This study was conducted to determine work discipline on the performance of PT WKB. The type of research used in this study is a descriptive analysis method with a qualitative approach—data collection techniques by interviewing and observation. Work discipline is an integral part of the company to achieve employee performance and productivity goals. Lack of discipline can be seen from the working hours of employees who often arrive late, rest at work, and time delays that do not follow the rules at PT WKB. If employee performance decreases, the company also decreases due to employees' lack of discipline. The decrease in work discipline can be seen from absenteeism every month. As for the punitive sanctions in the company's rules, the severity of the punishment greatly determines the good or bad of employee discipline.
Peran Promosi Media Sosial Terhadap Peningkatan Penjualan: Pisang Nyapnyap Karawang Yulianingsih, Silvi; Retnosary, Rieke; Yani, Dini
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4155

Abstract

This research on the Pisang Nyapnyap business aims to identify and analyse the most effective forms of social media promotion for reaching customers, increasing sales, and expanding the market for banana-based culinary products. Social media has become one of the most crucial marketing tools for modern businesses to broaden their market reach and enchance customer engagement. Platform such as Instagram, Facebook, and WhatsApp have emerged as essential chsnnels for entrepreneurs to extend their marketing outreach, strengthen customer relationships, and raise brand awareness. This case study employs a qualitative descriptive method, focusing on the Pisang Nyapnyap business located in Kalangsari Village, Rengasdengklok Sub-district, Karawang Regency, West Java. Data were collected through interviews, observations, and analysis of the social media content utilised by the business. The findings reveral that the implementation of social media promotion via Instagram and WhatsApp has significantly boosted sales volume and widened the market reach, positively contributing to the growth of the Pisang Nyapnyap bussiness. The social media promotion strategy, creative content, and responsiveness to market demands have proven effective in maintaining business growth, increasing sales, attracting a broader customer base, and enchaning customer loyalty through innovative product variations and strategic promotions. Consistency in promotional efforts remains esseential to sustaining and improving sales performance. Furthermore, utilising analytical tools provided by platforms such as Instagram Insights in vital for evaluating promotional effectiveness and guiding future marketing strategies.
Pendampingan Digitalisasi UMKM: Optimalisasi Aplikasi Takeapp Untuk Meningkatkan Pemasaran Penjualan Triadinda, Dexi; Yani, Dini; Rosmawati, Ery
Belalek Vol. 3 No. 1 (2025): BELALEK: Jurnal Pengabdian Kepada Masyarakat (Journal of Community Services)
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/belalek.v3i1.4143

Abstract

This community service program aims to foster the development of MSMEs in Sirnabaya Village, Karawang Regency, through the utilization of digital technology. The initiative focused on providing mentorship in the use of TakeApp as a simple and effective online marketing tool. The partner involved in this program was Mrs. Sri, the owner of a home based “nasi kuning” business established in 2022. The activity commenced with a Focus Group Discussion (FGD) at Hall 1 of Karawang University of Public Works, organized by the Management Study Program, to identify the needs of MSMEs. This was followed by a hands-on coaching clinic designed to enable business owners to create accounts and operate the application independently. The mentoring program resulted in improved understanding and digital skills among MSMEs, equipping them to develop new, broader, and more efficient marketing channels suitable for home-based businesses. This activity is expected to enhance MSME competitiveness, expand market reach, and promote technology-driven local economic growth.
The Effect of Price and Online Customer Reviews on Erigo Product Purchase Decisions on Instagram @Equalizer Sellers.Store Retnosary, Rieke; Yani, Dini; Rifaldi, Muhamad
Jurnal Bisnis dan Manajemen West Science Vol 4 No 03 (2025): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v4i03.2574

Abstract

Erigo sebuah merek fashion lokal yang tengah populer di kalangan generasi Z, telah berhasil menciptakan kualitas harga dan ulasan yang berpengaruh positif di berbagai platform media sosial terutama Instagram, menjadi salah satu strategi pemasaran yang menarik bagi konsumen. Penelitian ini bertujuan untuk meneliti apakah pengaruh harga dan online customer review memiliki dampak terhadap keputusan pembelian terhadap produk Erigo secara online di Instagram @equalize.store. Metode penelitian ini menggunakan pendekatan kuantitatif dengan pengambilan sampel non-probabilitas menggunakan metode purposive sampling dengan menggunakan rumus Slovin, dengan jumlah sampel sebanyak 390 responden. Data yang diperoleh kemudian dianalisis menggunakan uji asumsi dengan software SPSS.25. Populasi penelitian ini adalah followers Instagram @equalize.store yang mengenal dan telah membeli produk Erigo. Hasil penelitian menunjukkan bahwa pengaruh harga dan online customer riview secara parsial memiliki pengaruh signifikan terhadap keputusan pembelian produk Erigo di Instagram @equalizer.store. Dengan demikian, dapat disimpulkan bahwa pengaruh harga dan online customer riview memiliki pengaruh besar terhadap keputusan pembelian produk Erigo di Instagram @equalizer.store.
The Influence of Teamwork and Work Discipline on Employee Performance at the Ms Butik Karawang Store Effendi, Dicky Wahyu; Isyanto, Puji; Yani, Dini
Formosa Journal of Applied Sciences Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i7.10237

Abstract

The influence of cooperation and work discipline on the productivity of MS Butik Karawang employees is the subject of this research. Finding out how successful staff performance is is the reason for conducting this research. The descriptive methodology of this research focuses on the influence of cooperation and work discipline on productivity in the workplace. Information collected from MS Butik Karawang staff members was used. Questionnaires were given to staff and interviews were conducted with MS Boutique shop owners to collect data. Using SPSS 22, researchers carried out validity and reliability tests, as well as t tests and f tests on the data used in the research. Research findings reveal that the operational performance of MS Butik Karawang store personnel is significantly influenced by work discipline and cooperation.
PELATIHAN PENYUSUNAN LAPORAN KEUANGAN PADA KELOMPOK WANITA PKK DI DESA LINGGARSARI Fatihah, Dhea Imroatul; Septiawati, Rohma; Yani, Dini
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dengan diberikannya pengetahuan dan pelatihan kepada ibu-ibu PKK terkait penyusunan laporan keuangan diharapkan mampu mengatasi kendala dan permasalahan dalam proses penyusunan keuangan yang baik dan benar. Dalam pelaksanaannya dilakukan dengan beberapa tahapan, dimulai dari tahap perencanaan dan persiapan dilanjutkan dengan tahap pelaksanaan dilengkapi dan diakhiri dengan tahap evaluasi. Hasil dari pelaksanaan kegiatan ini menunjukkan bahwa sebelum pelaksanaan kegiatan ibu PKK di desa Linggarsari kurang memahami mengenai laporan keuangan, namun setelah pelaksanaan kegiatan dilakukam ibu PKK di desa Linggarsai telah memahami dan dapat meningkatkan kemampuan Ibu PKK dalam membuat laporan keuangan PKK secara personal maupun berkelompok.
Penerapan Strategi Digital Marketing dalam Meningkatkan Penjualan Tahu Susu Antapani Cabang Galuh Mas di Karawang Aryani, Windy; Retnosary, Rieke; Yani, Dini
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.217

Abstract

This research on the Antapani Milk Tofu business aims to analyze and provide an explanation of the use of digital marketing on the impact of increasing income in the Antapani milk tofu business, Galuh Mas branch in Karawang. This case study was designed using a qualitative descriptive approach. The locus of this research is Antapani Milk Tofu which is located on Jl. Bharata Raya, Galuh Mas-Karawang, West Java. The descriptive method is used to describe the efforts of the owners and employees of Tahu Susu Antapani in developing its marketing through digital marketing. This research collects data through interviews, observation, documentation, the internet and journals and articles. By conducting direct interviews with employees, in this observation, researchers obtained data when observing social media accounts. The results of interviews and studies show the positive effects of using digital marketing with social media and e-commerce platforms which have increased the income of Antapani Milk Tofu, Galuh Mas Branch. By utilizing social media, promoting Antapani milk tofu products becomes easy; without promotion, it will be difficult to sell the product. With a digital marketing strategy using social media to promote Antapani milk tofu, it is better known by the people of Karawang, and the sales income obtained increases. From several interviews with consumers, they also found out about the Antapani milk tofu product from the media. social.
Co-Authors Andini, Andini Apriani, Zenita Apriyani Apriyani Aryani, Windy Ayu Wulandari Deviani, Elmira Effendi, Dicky Wahyu Fatihah, Dhea Imroatul Fitri Nuraini, Fitri Hasica, Mahdiyyah Indah Isyanto, H. Puji Kirani, Fipin Maulida, Winanda Ayu Risma Nur Fauziah Nurkholisoh, Lilis Purwasih, Melawati Retnosary, Rieke Rifaldi, Muhamad Rosmawati, Ery Rouf, Mochammad Septiawati, Rohma Shalsabila, Lailatul Suherman, Ujang Triadinda, Dexi Yudha Rahman, Shandikha Arya Yulianingsih, Silvi Yulianisa, Nika Zenita Apriani, Zenita Apriani