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All Journal Jurnal Ilmiah STOK Bina Guna Medan Jurnal Kabar Masyarakat Jurnal Insan Pengabdian Indonesia
Suryanto Agung Prabowo
Universitas Negeri Surabaya
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Fanatisme Supporter Persebaya Terhadap Loyalitas Konsumen Pada Brand Aza Apparel Moch. Ilham Ramadhani; Suryanto Agung Prabowo; Eva Ferdita Yuhantini; Alvin Afandi
Jurnal Ilmiah STOK Bina Guna Medan Vol 14 No 3 (2026): JURNAL ILMIAH STOK BINA GUNA MEDAN (IN-PRESS)
Publisher : Sekolah Tinggi Olahraga dan Kesehatan Bina Guna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55081/jsbg.v14i3.6333

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh fanatisme supporter Persebaya Surabaya terhadap loyalitas konsumen pada brand Aza Apparel. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linier sederhana. Populasi dalam penelitian ini yaitu supporter Persebaya Surabaya yang pernah membeli produk Aza Apparel. Sampel yang digunakan sebanyak 180 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan melalui kuesioner dengan skala Likert 1-5. Hasil penelitian menunjukkan bahwa seluruh item pada variabel fanatisme (X) dan loyalitas konsumen (Y) dinyatakan valid dan reliabel dengan nilai Cronbach's Alpha sebesar 0,754 dan 0,777. Hasil analisis regresi menunjukkan bahwa fanatisme supporter berpengaruh positif dan signifikan terhadap loyalitas konsumen dengan nilai t-hitung sebesar 12,191 (Sig. = 0,000 < 0,05). Persamaan regresi yang diperoleh adalah Y = 4,991 + 0,572X dengan koefisien determinasi (R²) sebesar 0,455, artinya 45,50% variasi loyalitas konsumen dapat dijelaskan oleh fanatisme supporter. Korelasi Pearson antara kedua variabel sebesar r = 0,675 yang termasuk kategori kuat. Hasil ini membuktikan bahwa semakin tinggi tingkat fanatisme supporter maka semakin tinggi pula loyalitas konsumen terhadap brand Aza Apparel.
Peningkatan Kompetensi Digital Guru Pendidikan Jasmani Melalui Pelatihan Branding Profesional Berbasis Media Sosial Suryanto Agung Prabowo; Lutfhi Abdil Khuddus; Eva Ferdita Yuhantini; Erta Erta; Nurshalsabila Reza Pandhadha Putra; Bayu Ristiawan; Alvin Afandi; Nandya Rizky Nur Febriana
Jurnal Insan Pengabdian Indonesia Vol. 4 No. 3 (2026): September : Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/jouipi.v4i3.983

Abstract

Event management is one of the competencies that sports students need to have to support their readiness to enter the workforce in the sports industry. However, students' practical experience in managing events is still limited, so a training program that can integrate conceptual learning with practical experience is needed. This community service activity aims to improve sports students' knowledge of event management through experiential learning-based training. The program was implemented using a participatory approach with a one-group pretest–posttest design involving 30 students from the Faculty of Sport and Health Sciences, Surabaya State University. The training consisted of lectures, discussions, case studies, workshops, and simulations of organizing sports events. Evaluation was carried out using a knowledge test and a participant satisfaction questionnaire. The data were analyzed descriptively, using the Shapiro–Wilk normality test, paired sample t-test, effect size (Cohen's d), and Normalized Gain (N-Gain). The results showed that the post-test score increased significantly compared to the pre-test (p < 0.001) with a Cohen's d value of 2.84 indicating a very large effect and an N-Gain value of 0.62 in the moderate category. Furthermore, participant satisfaction reached 90.45%, categorized as very good, particularly in terms of resource person competency and learning methods. These findings demonstrate that experiential learning-based training effectively enhances student knowledge while providing a positive learning experience relevant to the needs of organizing sporting events. This program has the potential to become a model for developing event management competencies that can be replicated in universities and sporting organizations.
Pelatihan Peningkatan Pemahaman Perwasitan Cabang Olahraga Petanque Timor Leste dan Indonesia di Surabaya Suryanto Agung Prabowo; Dwi Cahyo Kartiko; Abdul Rachman Syam Tuasikal; Shidqi Hamdi Pratama Putera; Bayu Budi Prakoso; Bayu Ristiawan; Diva Ristie Valentina; Yogiswara Anugrah Pamungkas; Muhammad Fauzi Antoni; Novadri Ayubi
Jurnal Kabar Masyarakat Vol. 4 No. 3 (2026): Agustus: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i3.4599

Abstract

This community service program aimed to improve the understanding and officiating skills in the sport of petanque in Timor Leste. The main problems faced by the partner included low technical knowledge of officiating, limited competent human resources, and the absence of a structured and sustainable officiating development system. The method used was competency-based training consisting of theoretical instruction, case study discussions, simulations, and field practice using an experiential learning approach. Evaluation was conducted using pre-test and post-test instruments, with data analyzed through the Wilcoxon test to measure participants’ improvement. The results showed a significant increase in knowledge, with the mean score rising from 1.85 to 4.10, and in skills, from 1.90 to 4.00, with a significance value of p < 0.05. Additionally, participant satisfaction reached a very good category (91%). This program proved effective in enhancing officiating competence and contributed to the development of a more professional and sustainable officiating system in Timor Leste.
Co-Authors Abdul Rachman Syam Tuasikal Alvin Afandi Ayubi, Novadri Bayu Budi Prakoso Bayu Ristiawan Diva Ristie Valentina Dwi Cahyo Kartiko Erta Eva Ferdita Yuhantini Lutfhi Abdil Khuddus Moch. Ilham Ramadhani Muhammad Fauzi Antoni Nandya Rizky Nur Febriana Nurshalsabila Reza Pandhadha Putra Shidqi Hamdi Pratama Putera Yogiswara Anugrah Pamungkas