Assyifa Uzzahro Khoerunnisa
Sekolah Vokasi IPB

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Analisis Pola Komunikasi Tim Sosmed Kreatif Prodi Ilkom Universitas Pasundan Pada Aplikasi Trello Assyifa Uzzahro Khoerunnisa; Suparman Suparman; Amiruddin Saleh; Rici Tri Harpin Pranata; Nabila Manisya; Khalila Zahra Maharani; Maharani Azzahra; Anggia Widia Khairunnisa
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 2: Februari 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i2.6704

Abstract

Technological advances gave birth to digital platforms that have influenced the way groups communicate to produce higher efficiency in performing daily tasks, one of which is the presence of Trello as a project management application. This study aims to determine the communication patterns of the creative social media team of the Ilkom study program at Pasundan University on the Trello application. This research method is qualitative with a constructivism paradigm using data collection methods through in-depth interviews. This study found that the communication pattern used was a star or comprehensive communication pattern (All channel). It was also found that the benefits of using Trello on the team are streamlining work time, reducing miscommunication from convoluted and non-transparent coordination processes, making work more structured and increasing the discipline of team members in completing work and communicating. This study illustrates that utilizing the Trello application can support better team communication to make it easier to manage work.
Digital Activism dalam Membangun Kesadaran Anak Muda Terhadap Isu Rokok (Studi pada Instagram Indonesian Youth Council for Tactical Changes) Assyifa Uzzahro Khoerunnisa; Leonard Dharmawan
Science and Education Journal (SICEDU) Vol 5 No 2 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sicedu.v5i2.402

Abstract

The high prevalence of young smokers in Indonesia is influenced by the tobacco industry’ssystematic strategy of targeting youth as “replacement smokers” through digital spaces. Thiscondition has created a narrative contest between the tobacco industry and tobacco controlmovements, highlighting the importance of digital activism. This study aims to analyze themechanism of connective action in the digital activism carried out by the Instagram account of theIndonesian Youth Council for Tactical Changes (IYCTC) in raising youth awareness of smokingissues. This research employed a descriptive qualitative approach with a case study method. Datawere collected through in-depth interviews, thematic analysis of IYCTC’s Instagram content,documentation, and literature review. Data analysis was conducted using the Miles and Hubermanmodel through data reduction, data display, and conclusion drawing. The findings reveal thatIYCTC’s connective action is built through message personalization, the use of digital technology,and the strengthening of communication networks. These strategies are implemented through youthrelated issue framing, informal language, interactive visuals, and call-to-action content thatencourages organic audience participation through Instagram features.
Proses Penulisan Siaran Pers Kegiatan Pimpinan Daerah Melalui Situs Web oleh Pemerintah Kota Bogor Assyifa Uzzahro Khoerunnisa; Guruh Ramdani
Jurnal Komunikasi Nusantara Vol 8 No 1 (2026)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v8i1.2366

Abstract

A press release is news or information written by an organization to describe the organization's activities. In government agencies, press releases have a vital role to maintain public trust through transparency of information submitted on the agency's official channel. The purpose of this paper is to describe the process of writing press releases of Bogor City regional leaders' activities carried out by the Bogor City Government. This research method uses a descriptive qualitative approach through in-depth interviews and participatory observation. This research reveals that the process of writing press releases is divided into three. First, the pre-production stage which consists of directing the leader's coverage and gathering information. Second, the production stage includes coverage, writing, editing and quality checking. Third, the post-production stage includes press release distribution and media monitoring. Bogor City Government uses a journalistic style in writing press releases with an inverted pyramid model and applies special rules in writing press releases to optimize search engine optimization (SEO), maintain accuracy, neutrality, and news value. This research provides a practical contribution for local government PR practitioners in drafting quality press releases to shape the positive image of government agencies. Abstrak Siaran pers adalah berita atau informasi yang ditulis oleh sebuah organisasi untuk menggambarkan kegiatan organisasi tersebut. Pada instansi pemerintah, siaran pers memiliki peranan vital untuk menjaga kepercayaan publik melalui transparansi informasi yang disampaikan pada kanal resmi instansi. Tujuan dari penulisan ini adalah untuk menguraikan proses penulisan siaran pers kegiatan pimpinan daerah Kota Bogor yang dilakukan oleh Pemkot Bogor. Metode penelitian ini menggunakan pendekatan kualitatif deskriptif melalui wawancara mendalam dan observasi partisipatif. Penelitian ini mengungkapkan bahwa proses penulisan siaran pers terbagi menjadi tiga. Pertama, tahap praproduksi yang terdiri atas arahan liputan pimpinan dan pengumpulan informasi. Kedua, tahap produksi mencakup liputan, penulisan, penyuntingan dan pengecekan kualitas. Ketiga, tahap pascaproduksi meliputi penyebaran siaran pers dan media monitoring. Pemkot Bogor menggunakan gaya jurnalistik dalam menulis siaran pers dengan model piramida terbalik dan menerapkan aturan khusus dalam penulisan siaran pers untuk optimalisasi search engine optimization (SEO), menjaga akurasi, netralitas, dan nilai berita. Penelitian ini memberikan kontribusi praktis bagi praktisi humas pemerintah daerah dalam menyusun siaran pers yang berkualitas untuk membentuk citra positif instansi pemerintah.
Proses Penulisan Siaran Pers Kegiatan Pimpinan Daerah Melalui Situs Web oleh Pemerintah Kota Bogor Assyifa Uzzahro Khoerunnisa; Guruh Ramdani
Jurnal Komunikasi Nusantara Vol 8 No 1 (2026)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v8i1.2366

Abstract

A press release is news or information written by an organization to describe the organization's activities. In government agencies, press releases have a vital role to maintain public trust through transparency of information submitted on the agency's official channel. The purpose of this paper is to describe the process of writing press releases of Bogor City regional leaders' activities carried out by the Bogor City Government. This research method uses a descriptive qualitative approach through in-depth interviews and participatory observation. This research reveals that the process of writing press releases is divided into three. First, the pre-production stage which consists of directing the leader's coverage and gathering information. Second, the production stage includes coverage, writing, editing and quality checking. Third, the post-production stage includes press release distribution and media monitoring. Bogor City Government uses a journalistic style in writing press releases with an inverted pyramid model and applies special rules in writing press releases to optimize search engine optimization (SEO), maintain accuracy, neutrality, and news value. This research provides a practical contribution for local government PR practitioners in drafting quality press releases to shape the positive image of government agencies. Abstrak Siaran pers adalah berita atau informasi yang ditulis oleh sebuah organisasi untuk menggambarkan kegiatan organisasi tersebut. Pada instansi pemerintah, siaran pers memiliki peranan vital untuk menjaga kepercayaan publik melalui transparansi informasi yang disampaikan pada kanal resmi instansi. Tujuan dari penulisan ini adalah untuk menguraikan proses penulisan siaran pers kegiatan pimpinan daerah Kota Bogor yang dilakukan oleh Pemkot Bogor. Metode penelitian ini menggunakan pendekatan kualitatif deskriptif melalui wawancara mendalam dan observasi partisipatif. Penelitian ini mengungkapkan bahwa proses penulisan siaran pers terbagi menjadi tiga. Pertama, tahap praproduksi yang terdiri atas arahan liputan pimpinan dan pengumpulan informasi. Kedua, tahap produksi mencakup liputan, penulisan, penyuntingan dan pengecekan kualitas. Ketiga, tahap pascaproduksi meliputi penyebaran siaran pers dan media monitoring. Pemkot Bogor menggunakan gaya jurnalistik dalam menulis siaran pers dengan model piramida terbalik dan menerapkan aturan khusus dalam penulisan siaran pers untuk optimalisasi search engine optimization (SEO), menjaga akurasi, netralitas, dan nilai berita. Penelitian ini memberikan kontribusi praktis bagi praktisi humas pemerintah daerah dalam menyusun siaran pers yang berkualitas untuk membentuk citra positif instansi pemerintah.