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Evaluating Green Entrepreneuri AL Mindset Shifts In High School Youths: Case Of SMA Yaspen Tugu Ibu - Depok Laili Savitri Noor; eka sudarmaji; Sri Ambarwati; Sri Widyastuti; Bayu Retno; Ateniyanti Ateniyanti; Herlan Masrio; Muhammad Rubiul Yatim; Rika Kaniati; Athia Zerlina
SULUH: Jurnal Abdimas Vol 6 No 1 (2024): SULUH: Jurnal Abdimas Agustus
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v6i1.5986

Abstract

Green entrepreneurship is a emerging field that combines environmental sustainability with business opportunities. This research examines green entrepreneurship mindset development for high school students at SMA YASPEN Tugu Ibu Depok. An training was conducted with 35 12th grade students to provide knowledge and shape mindsets on green business concepts and opportunities. Pre-post training surveys measured changes in perceptions. Results showed increased understanding of green entrepreneurship principles and product ideas. Participants gained creative thinking abilities to turn waste materials into economical products. Further research can expand training reach and assess real-world green business establishments by students. Fostering green entrepreneurial mindsets from early ages can propagate environmentally conscious business practices.
Pemanfaatan Media Sosial Instagram dalam Membangun Brand Awareness Wedding Organizer Rumah Pengantin Yuniskha Fachri Affandi; Alisha Aulia Pinggadini; Erwin Permana; Ateniyanti Ateniyanti
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jah4g312

Abstract

This study aims to analyze the use of Instagram as a promotional medium for Rumah Pengantin Yuniskha and its impact on brand awareness and business growth. A descriptive qualitative method was employed, using data from internal company records and related scientific publications. The results indicate that a more structured Instagram management strategy, with varied content such as event documentation, short tips, reels, and stories, increased account visits, audience interaction, and prospective clients, positively affecting service package sales. These findings suggest that consistent and strategic use of social media can strengthen brand awareness and serve as an effective marketing management tool to support the growth of wedding organizer businesses.