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All Journal UNEJ e-Proceeding Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Tadulako International Journal of Applied Management (TaJAM) Jurnal Ekonomi Kreatif Indonesia Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Ekonomi dan Pembangunan Indonesia Journal of Humanities, Community Service, and Empowerment

Thahir, Harifuddin

Jurusan Manajemen, Fakultas Ekonomi, Universitas Tadulako

Author-ID : 834700

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Published : 17 Documents Claim Missing Document

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Sustainable Entrepreneurship in Patchouli Cultivation: a Conceptual Framework Harifuddin Thahir; Suryadi Hadi; Femilia Zahra; Irdinal Arief; Elimawaty Rombe; Roy Irawan Mendi
UNEJ e-Proceeding 2021: International Conference on Management, Business, and Technology (ICOMBEST) 2021
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

The world’s demand of essential oil has been increased and could contribute to increase the benefits for several countries. Indonesia has potential for patchouli farm and is one of largest exporter countries. Patchouli is one of the sources of essential oil has contributed to fill the high demand. Farmers has the key role in patchouli cultivation must sustain their production without harm the ecosystem. This study aims to identify the theory, experience and perspective of sustainable entrepreneurship in the agribusiness sector, namely patchouli cultivation. This study reviewed previous research on several data bases, including: Google Scholar and Researchgate. Several articles related to research topics from reputable journals were collected. The results of this study were carried out succeeded in formulating a research model on the influence of sustainable attitudes, sustainable norms, sustainable behavior, achievement of opportunities, three points of sustainability, on sustainable entrepreneurship. The research model that was formed is recommended for further research. This conceptual paper formulates a model and requires empirical research to generalize the existence of the theory in the future. The research model formulated in this study is still relatively new in the field of sustainable entrepreneurship in patchouli cultivation. Keywords: Sustainable, Entrepreneurship, Patchouli, Conceptual Framework.

STRATEGI PEMASARAN KERAJINAN KAYU EBONY PADA TOKO KRISNA KARYA DI KOTA PALU Jaura Jaura; Harifuddin Thahir; Farid Farid
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 4, No 2 (2018): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

The objectives of this research are to analyze the strategies used by Krisna Karya in increasing ist sales and to find out the factors of Strength,Weakness, Opportunities and Threats(SWOT) in marketing its products. This research is descriptive by using field research approach that the research done directly to Krisna Karya shop which aims to analyze marketing strategy of Krisna Karyashop. The results of this research can beconcluded that the SWOT analysis show that the External Strategic Factor Analysis Summary (EFAS) or opportunities and threast of Krisna Karya shop with the total is 3.31 and Internal Strategic Factor Analysis Summary (IFAS) or strengths and weaknesses of 3.01 of these results should be souvenir shop of Krisna Karya using SO strategy by utilizing all the power of effortin order to seize and utilize opportunities that exist optimalyPenelitian ini bertujuan untuk mengetahui serta menganalisis strategi yang digunakan Krisna Karya dalam meningkatkan penjualannya dan untuk mengetahui faktor-faktor kekuatan, kelemahan, peluang dan ancaman Krisna Karya dalam memasarkan produknya. Penelitian ini bersifat deskriptifdengan menggunakan pendekatan penelitian lapangan (field research) yakni penelitian yang dilakukan dengan langsung ke Krisna Karya yang bertujuan menganalisis Strategi Pemasaran Krisna Karya tersebut. Hasil penelitian ini dapat ditarik kesimpulan bahwa pada hasil analisis SWOT, menunjukkan external strategic factor analysis summary(EFAS) / peluang dan ancaman usaha Toko Krisna Karya dengan total 3,31 dan internal strategic factor analysis summary(IFAS) / kekuatan dan kelemahan sebesar 3,01 dari hasil tersebut sebaiknya usaha toko souvenir Krisna Karya menggunakan strategi SO yaitu dengan memanfaatkan semua kekuatan usaha dalam rangka merebut dan memanfaatkan peluang yang ada secara optimal.

ANALISIS STRATEGI BERSAING RUMAH MAKAN (STUDI PADA RUMAH MAKAN DARISA CAFE CAMPUS) Akbar Riswandi; Harifuddin Thahir; Ira Nuriya Santi
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 2, No 3 (2016): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

The purpose of this study is 1) to find out the strengths and weaknesses of Darisa Cafe Campus Restaurant. 2) to find out the opportunities and threats of Restaurant Darisa Cafe Campus. 3) to find out the competitive strategy of Restaurant Darisa Cafe Campus. This research is a qualitative research with key informants are restaurant owners, restaurant managers and consumers. Data analysis techniques used are SWOT analysis (Strength, Weakness, Opportunities, Threats). Based on the results of the SWOT analysis, the result of the strength factor of Restaurant Darisa Cafe Campus has a score of 1.97 and strength factor of 1.09 so it has a total score of 3.06 while the external strategic factor analysis summary (EFAS). The result of the opportunity factor of Restaurant Darisa Cafe Campus has a score of 2.26 from the results of the SWOT diagram at Darisa Cafe Campus Restaurant is in quadrant 2 (Two ) are ST strategies (strengths and threats) Tujuan penelitian ini adalah 1). untuk mengetahui kekuatan dan kelemahan Rumah Makan Darisa Cafe Campus. 2) untuk mengetahui peluang dan ancaman Rumah Makan Darisa Cafe Campus. 3) untuk mengetahui strategi bersaing Rumah Makan Darisa Cafe Campus. Penelitian ini merupakan penelitian kualitatif dengan informan kuncinya adalah pemilik rumah makan, manajer rumah makan dan konsumen. Teknik analisis data yang digunakan adalah analisa SWOT (Strength, Weakness, Opportunities, Threats). Berdasarkan hasil analisis SWOT, dapat disimpulkan bahwa internal strategic factor analysis summary (IFAS), hasil faktor Kekuatan Rumah Makan Darisa Cafe Campus memiliki skor 1,97 dan faktor kekuatan, kelemahan memiliki skor 1,09 sehingga memiliki total skor 3,06 sedangkan external strategic factor analysis summary (EFAS), hasil faktor peluang Rumah Makan Darisa Cafe Campus memiliki skor 1,26 dan ancaman memiliki skor 2,10 sehingga memiliki total skor 3,36 dari hasil tersebut diagram SWOT pada Rumah Makan Darisa Cafe Campus berada pada posisi kuadran 2 (Dua) yaitu strategi ST (strengths dan threats.

PENGARUH SERVICESCAPE TERHADAP KEPUASAN PELANGGAN MENGGUNAKAN JASA BARBERSHOP DI KOTA PALU I Ketut Agus Wartama; Harifuddin Thahir
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 7, No 4 (2021): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jimut.v7i4.248

Barbershop adalah tempat pengguntingan rambut yang diperuntukan khusus kaum pria. Peluang usaha barbershop di Kota Palu sangatlah baik, sehingga menuntut para pengelola barbershop harus lebih kreatif menampilkan konsep lingkungan fisik (servicescape) yang menarik dan memberikan pelayanan terbaik agar pelanggan benar-benar merasa puas terhadap pelayanan. Penelitian ini bertujuan untuk mengetahui pengaruh servicescape terhadap kepuasan pelanggan menggunakan jasa barbershop di Kota Palu. Jenis penelitian ini adalah deskriptif kausal. Sampel berjumlah 80 responden yang ditentukan dengan teknik purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda. Hasil penelitian menunjukan bahwa servicescape yang terdiri dari ambient conditions (kondisi lingkungan), spatial layout and functionality (tata letak spasial dan fungsi), sign, symbol and artifacts (tanda, simbol dan artefak) secara simultan dan parsial berpengaruh signifikan terhadap kepuasan pelanggan menggunakan jasa barbershop di Kota Palu.

PENGARUH CITRA DAN STORE ATMOSPHERE TERHADAP KEPUASAN PELANGGAN Sulfianti Sulfianti; Rahmat Mubaraq; Harifuddin Thahir
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 1, No 3 (2015): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

This study aims to find and analyze: (1) Significant influence of image and store atmosphere variable to customer satisfaction RM Radja Penyet Mas Fais Cab. Ahmad yani Palu, (2) The significant effect of image variable on customer satisfaction RM Radja Penyet Mas Fais Cab. Ahmad yani Palu, (3) Significant influence of store atmosphere variable to customer satisfaction RM Radja Penyet Mas Fais Cab. Ahmad yani Palu.The type of research used is causality (shows the relationship between variables). The populations that become the object in this study are the customers RM Radja penyet Mas Fais Cab.Ahmad Yani that can not be determined and unclear. Sampling technique in this study using purposive sampling, with the number of samples of 100 respondents. Data collection using questionnaires that have been tested for validity and reliability. The method of analysis using multiple regression analysis. The results showed (1) image and store significant atmosphere to customer satisfaction in RM Radja Penyet Mas Fais Cab. Ahmad Yani Palu, (2) Citra angry significant to customer satisfaction in RM Radja Penyet Mas Fais Cab. Ahmad Yani Palu, (3) Storing a significant response to customer satisfaction at RM Radja Penyet Mas Fais Cab. Ahmad Yani Palu. Penelitian ini bertujuan untuk mengetahui dan menganalisa: (1) Pengaruh signifikan variabel citra dan suasana simpan terhadap kepuasan pelanggan RM Radja Penyet Mas Fais Cab. Ahmad yani Palu, (2) Pengaruh signifikan variabel citra terhadap kepuasan pelanggan RM Radja Penyet Mas Fais Cab. Ahmad yani Palu, (3) Pengaruh signifikan variabel suasana toko terhadap kepuasan pelanggan RM Radja Penyet Mas Fais Cab. Ahmad yani Palu. Jenis penelitian yang digunakan adalah kausalitas (menunjukkan hubungan antarvariabel). Populasi yang menjadi obyek dalam penelitian ini adalah para pelanggan RM Radja penyet Mas Fais Cab.Ahmad Yani yang tidak dapat ditentukan dan tidak jelas. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 responden. Pengambilan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Metode analisis menggunakan analisis regresi berganda. Hasil penelitian menunjukkan (1) Citra dan toko suasana signifikan terhadap kepuasan pelanggan di RM Radja Penyet Mas Fais Cab. Ahmad Yani Palu, (2) Citra marah signifikan terhadap kepuasan pelanggan di RM Radja Penyet Mas Fais Cab. Ahmad Yani Palu, (3) Menyimpan suasana tanggap signifikan terhadap kepuasan pelanggan di RM Radja Penyet Mas Fais Cab. Ahmad Yani Palu.

PENGARUH SEGMENTASI DEMOGRAFIS DAN PSIKOGRAFIS TERHADAP KEPUTUSAN PEMBELIAN PADA 3SECOND KOTA PALU Muhammad Ilham Siri; Harifuddin Thahir
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 9, No 2 (2023): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jimut.v9i2.322

AbstrakPenelitian ini bertujuan untuk mengetahui seberapa besar pengaruh faktor segmentasi demografis dan segmentasi psikografis terhadap keputusan pembelian pada 3Second Store di Kota Palu. Sampel pada penelitian ini diambil sebanyak 60 responden dengan teknik non-probability sampling. Data dalam penelitian ini menggunakan metode observasi, wawancara, dan kuisioner yang disebarkan secara online melalui google form yang di isi oleh responden secara langsung. Metode analisis data yang digunakan pada penelitian ini adalah analisis regresi linear berganda, Uji Hipotesis melalui Uji F dan Uji t. Pengujian Hipotesis menggunakan uji t menunjukan bahwa kedua variabel independen yang diteliti yaitu segmentasi demografis dan segmentasi psikografis terbukti berpengaruh positif dan signifikan terhadap variabel dependen keputusan pembelian. Kemudian hasil analisis menggunakan uji F dapat diketahui bahwa kedua variabel independen yaitu segmentasi demografis dan segmentasi psikografis secara bersama-sama berpengaruh signifikan terhadap variabel dependen yaitu keputusan pembelian. Kata Kunci: Segmentasi Demografis, Segmentasi Psikografis, Keputusan Pembelian AbstractThis study aims at finding out how much the influence of demographic segmentation and psychographic segmentation factors on Purchase decisions at 3second store in Palu. The sample of this study was taken from 60 respondents by using a non-probability sampling technique. The data was taken by using the method of observation, interviews, and questionnaires which was distributed online through google form and filled by the respondents directly. The data analysis method was used multiple linear regression analysis, hypothesis testing through F test and t test. The result of hypothesis testing by using the t test shows that the two independent variables studied, which were demographic segmentation and psychographic segmentation have a positive and significant effect on the dependent variable of Purchase decisions. On the other hand, the hypothesis testing by using f test indicates the same result which were the independent variables, demographic segmentation and psychographic segmentation were both together have a significant effect towards the dependent variable. Keywords: Demographic Segmentation, Psychographic Segmentation, Purchase Decision.

PENGARUH PERSEPSI MANFAAT, KEMUDAHAAN DAN RESIKO TERHADAP PENGGUNAAN GOPAY DI KOTA PALU Marlev Mario Del Pierro Walewangko; Harifuddin Thahir
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 9, No 3 (2023): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jimut.v9i3.336

Penelitian ini bertujuan untuk mengetahui dan mendeskripsikan pengaruh persepsi manfaat, persepsi kemudahan dan persepsi risiko terhadap penggunaan Go-Pay di Kota Palu. Teori yang digunakan dalam penelitian ini adalah Theory Acceptance Model (TAM). Penelitian ini menggunakan data primer, dengan metode yang digunakan adalah media kuesioner dangan bantuan google form. Populasi dalam penelitian ini adalah para pengguna Go-Pay yang berada di Kota Palu. Jumlah sampel yang diambil sebanyak 70 orang. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa persepsi manfaat, persepsi kemudahan dan persepsi risiko berpengaruh positif dan signifikan terhadap penggunaan secara simultan. secara parsial persepsi manfaat memiliki pengaruh positif dan signifikan terhadap penggunaan, persepsi kemudahan penggunaan memiliki pengaruh positif dan signifikan terhadap penggunaan, serta persepsi risiko memiliki pengaruh positif dan signifikan terhadap penggunaan.Kata Kunci: Persepsi Manfaat, Persepsi Kemudahan, Persepsi Risiko, PenggunaanAbstractThis study aims to determine and describe the effect of perceived benefits, perceived convenience and perceived risk on the use of Go-Pay in Palu City. The theory used in this research is The Theory Acceptance Model (TAM). This study uses primary data, with the method used is a media questionnaire with the help of google form. The population in this study were Go-Pay users in Palu City. The number of samples taken as many as 70 people. The data analysis technique used in this study is multiple regression analysis The results of this study indicate that perceived benefits, perceived convenience and perceived risk have a positive and significant effect on simultaneous use. partially the perception of benefits has a positive and significant effect on use, the perception of ease of use has a positive and significant effect on use, and the perception of risk has a positive and significant effect on use.Keywords: Perception of Benefits, Perception of Ease, Perception of Risk, Use.Â

ANALISIS KUALITAS PRODUK DAN PACKAGING PADA USAHA BAWANG GORENG HORTI MART DESA MAKU KABUPATEN SIGI Fattah, Randi Setiansyah Pratama; Bachri, Syamsul Bachri; Thahir, Harifuddin; Hadi, Suryadi
Jurnal Ekonomi Kreatif Indonesia Vol. 2 No. 3 (2024): August
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jeki.v2i3.64

ABSTRAK UMKM menjadi tulang punggung yang mampu memberikan kontribusi signifikan terhadap pertumbuhan ekonomi suatu daerah. Penelitian ini bertujuan untuk melakukan analisis menyeluruh terhadap kualitas produk dan desain kemasan pada usaha Bawang Goreng Horti Mart di Desa Maku, Kabupaten Sigi. Dengan mengadopsi pendekatan kualitatif, penelitian ini menggunakan metode fenomenologi untuk mendalami pengalaman dan makna yang diberikan oleh konsumen dan pemilik usaha terkait dengan produk dan kemasan. Partisipan penelitian melibatkan konsumen Bawang Goreng Horti Mart, pemilik usaha, dan pihak terkait lainnya, dipilih melalui metode purposive sampling. Hasil penelitian menunjukkan bahwa Kualitas produk yang tinggi dan desain kemasan yang menarik memiliki peran krusial dalam mendukung keberlanjutan usaha. Respon positif dari konsumen terhadap rasa, tekstur, dan aroma bawang goreng Horti Mart menunjukkan keberhasilan usaha dalam memenuhi harapan pasar. Selain itu, desain kemasan yang baik memberikan nilai tambah signifikan, menciptakan daya tarik visual, dan memengaruhi keputusan pembelian konsumen. ABSTRAK MSMEs are the backbone that can make significant contribution to the economic growth of a region. This research aims to conduct a comprehensive analysis of product quality and packaging design at the Horti Mart Fried Onion business in Maku Village, Sigi Regency. By adopting a qualitative approach, this research uses a phenomenological method to explore the experiences and meanings given by consumers and business owners regarding products and packaging. Research participants involved Horti Mart Fried Onion consumers, business owners and other related parties, selected through a purposive sampling method. The results showed that Quality High product quality and attractive packaging design play a crucial role in supporting business sustainability. The positive response from consumers to the taste, texture and aroma of Horti Mart fried onions shows the success of the business in meeting market expectations. In addition, good packaging design provides significant added value, creates visual appeal and influences consumer purchasing decision.

Analisis Efektivitas Marketing Media Sosial Instagram Terhadap Keputusan Pelanggan Dezato Brownies Moh. Fatur Gifahri; Harifuddin Thahir; Syamsul Bahri Dg. Parani; Suryadi Samudra
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.728

The purpose of this study was to determine the effectiveness of social media marketing instagram in the dimensions of content creation, content sharing, connecting, and community building on customer decisions Dezato BrowniesThe type of research used is descriptive qualitative. Sedarmayanti and Hidayat (2011: 33) define qualitative descriptive research as a method in finding facts about the status of a group of people, an object, a condition, an event in the present with the right interpretation. This is in line with the test results which show that social media marketing with the variables Content Creation, Content sharing, Connecting, Communitiy Building is very effective on Dezato Brownies' customer decisions. It can be concluded that social media marketing effectively increases customer awareness, interaction, and purchasing decisions, making a positive contribution to business growth. Keep in mind that customer purchasing decisions are influenced by complex factors beyond the variables studied, confirming the complexity of market dynamics and consumer behavior.

Penerapan Strategi Packaging Dan Sales Promotion Pada Usaha Dezato Brownie Dwina arum muninggar; Harifuddin Thahir
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 2 No. 1 (2024): Februari : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v2i1.360

This research aims to examine the application of modern packaging and sales promotion strategies in the dezato brownie business. The method used is a case study with a qualitative approach. data was collected through observation, interviews and analysis of related documents. The research results show that the implementation of packaging and sales promotion strategies has had a positive impact on the development of the dezato brownie business. The use of attractive and functional packaging has succeeded in increasing the attractiveness of the product and expanding the market. Apart from that, creative and effective sales promotions can increase consumer awareness and speed up the purchasing process. The practical implication of this research is the importance of adopting modern strategies in packaging products and implementing innovative sales promotions to increase the competitiveness and growth of culinary businesses.

Co-Authors Adda, Harnida Wahyu Akbar Riswandi Amier, Amran Nawir Angelina Asngadi Asngadi Bachri, Syamsul Bachri Damopoli, Yantje Michael Dwina arum muninggar Elimawaty Rombe Farid Farid Fattah, Randi Setiansyah Pratama Febrilita, Febrilita Femilia Zahra Harnida Wahyuni Adda I Ketut Agus Wartama IRA NURIYA SANTI Irdinal Arief Jaura Jaura Konduwes, Fachryh Lina Mahardiana Mariyani, Ince Marlev Mario Del Pierro Walewangko Moh. Fatur Gifahri Muhammad Ilham Siri Niluh Putu Evvy Rossanty Rahmat Mubaraq Roy Irawan Mendi Sukryani, Dewi Sulfianti Sulfianti Suryadi Hadi Syamsul Bahri Dg. Parani

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