Article Per Year (5 Year)
p-Index From 2021 - 2026
1.978
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Studi Akuntansi, Keuangan, dan Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen JPNM : Jurnal Pustaka Nusantara Multidisiplin Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal of Islamic Digital Economics and Management Maslahah: Jurnal Manajemen dan Ekonomi Syariah The Journal of Financial, Accounting and Economics
Syamsul Bahri Dg. Parani
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM BERBELANJA DI MOUZA SUPERMART KOTA PALU Karmelita Lahay; Syamsul Bahri Dg. Parani
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 8, No 3 (2022): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jimut.v8i3.292

Abstract

Tujuan dari penelitian ini yaitu untuk mengetahui faktor yang dipertimbangkan konsumen dalam berbelanja di Mouza Supermart Kota Palu. Objek dalam penelitian ini adalah Masyarakat Kota Palu yang melakukan pembelian di mouza supermart kota palu. Dalam penelitian ini peneliti menggunakan sampel sebanyak 105 responden. Teknik penarikan sampel yang digunakan dalam penelitian ini adalah Purposive Sampling. Metode analisis data yang digunakan dalam penelitian ini menggunakan analisis faktor. Hasil penelitian ini menunjukan bahwa terdapat 5 (lima) faktor yang dipertimbangkan konsumen dalam berbelanja di mouza s240upermart Kota Palu. Kelima faktor tersebut adalah faktor jasa, faktor produk, faktor bukti fisik, faktor kepuasan dan faktor promosi yang merupakan hasil dari 15 indikator yang dianalisis
PENGARUH DAYA TARIK WISATA TERHADAP KEPUTUSAN WISATAWAN DOMESTIK MENGUNJUNGI TORAU RESORT Nunung Susilowati; Syamsul Bahri Dg. Parani
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 9, No 1 (2023): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jimut.v9i1.311

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh daya tarik wisata yang terdiri dari indikator attraction, accessibility dan amenity terhadap keputusan wisatawan domestik mengunjungi Torau Resort Kabupaten Poso di era pandemi covid-19. Jenis penelitian yang digunakan yaitu penelitian asosiatif. Populasi penelitian ini adalah semua wisatawan domestik yang berkunjung atau yang sudah pernah berkunjung di Torau Resort Kabupaten Poso. Teknik penarikan sampel yang digunakan yaitu purposive sampling, dengan jumlah sampel sebanyak 40 responden. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan kuesioner. Skala yang digunakan dalam penelitian ini adalah skala Likert dengan alat analisis yang digunakan adalah Analisis Regresi Linear Berganda. Hasil penelitian ini menunjukkan bahwa attraction, accessibility dan amenity secara serempak berpengaruh signifikan terhadap keputusan berkunjung wisatawan di Objek Wisata Torau Resort. Berdasarkan uji parsial, attraction dan amenity berpengaruh signifikan terhadap keputusan berkunjung. Sedangkan accessibility berpengaruh tidak signifikan terhadap keputusan berkunjung. Kata kunci: Attraction, Accessibility, Amenity, Keputusan Berkunjung. AbstractThis study aims to determine and analyze the influence of tourist attractions consisting of indicators of attraction, accessibility and amenity on the decision of domestic tourists to visit Torau Resort, Poso Regency in the era of the covid-19 pandemic. The type of research used is associative research. The population of this research is all domestic tourists who visit or who have visited Torau Resort, Poso Regency. The sampling technique used is purposive sampling, with a total sample of 40 respondents. Data collection techniques used are observation, interviews, and questionnaires. The scale used in this study is a Likert scale with the analytical tool used is Multiple Linear Regression Analysis. The results of this study indicate that attraction, accessibility and amenities simultaneously have a significant effect on the decision to visit tourists at the Torau Resort Tourism Object. Based on the partial test, attraction and amenities have a significant effect on the decision to visit. While accessibility has no significant effect on the decision to visit. Keywords: Attraction, Accessibility, Amenity, Visiting Decision.
IMPLEMENTASI MARKETING MIX 7P DALAM MENGINTERPRETASIKAN STRATEGI PEMASARAN PADA USAHA OUT OF THE BOX Siti Nurhaliza; Zakiyah Zahara; Syamsul Bahri Dg. Parani; Farid
Bridging Journal of Islamic Digital Economics and Management Vol. 1 No. 1 (2023): November
Publisher : Al-Shobar Publisher, Yayasan Islam Al-Shobar Rawaurip

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Seiring berkembangnya kemajuan ilmu pengetahuan dan teknologi, gaya hidup manusia terutama mengenai pemilihan kebutuhan dan keinginan semakin beragam. Hal ini dikarenakan lahirnya segala macam jenis produk dari ide-ide yang kreatif. Dengan demikian pelaku usaha dalam menjalankan usahanya perlu mengembangkan strategi pemasarannya, agar mampu bertahan dalam persaingan usaha yang beragam. Salah satu jenis strategi pemasaran adalah strategi bauran pemasaran (marketing mix) yaitu cara untuk mencapai tujuan pemasaran dengan melakukan pemenuhan kebutuhan dan keinginan konsumen melalui pertukaran barang dan jasa. Out of The Box merupakan sebuah usaha yang kegiatannya bergerak dibidang produk kreatif dan jasa. Penelitian ini bertujuan untuk mendeskripsikan implementasi bauran pemasaran 7p dalam strategi pemasaran pada usaha Out of The Box. Metode pada penelitian yang digunakan yaitu metode deskriptif kualitatif. Pendekatan yang digunakan dalam penelitian ini terdiri dari proses mendiskripsikan, mencatat, menganalisis data yang bersumber dari praktek dan observasi secara langsung pada usaha Out of The Box. Hasil dari penelitian ini adalah implementasi bauran pemsaran 7P dalam strategi pemasaran pada usaha Out of The Box sudah terlaksana dengan baik sehingga hasil yang didapat pada strategi pemasarannya sudah mencapai target yang sesuai. Penerapan 7P dilakukan demi memenuhi keinginan dan kebutuhan konsumen.
PENERAPAN SOCIAL MEDIA ADVERTISING DAN INFLUENCER ENDORSEMENT SEBAGAI STRATEGI PROMOSI USAHA OUT OF THE BOX Adhe Istiana Ikramawati; Zakiyah Zahara; Syamsul Bahri Dg. Parani; Sri Wanti
Bridging Journal of Islamic Digital Economics and Management Vol. 1 No. 1 (2023): November
Publisher : Al-Shobar Publisher, Yayasan Islam Al-Shobar Rawaurip

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Promosi adalah elemen krusial bagi kelangsungan hidup sebuah usaha. Selain memperhatikan kualitas produk, aspek promosi juga merupakan hal yang sangat penting. Seiring berjalannya waktu, strategi dalam mempromosikan produk terus berkembang. Beberapa aspek yang berperan dalam mempercepat perkembangan sebuah produk dalam dunia periklanan meliputi pengaruh dari advertisement di social media dan pengaruh dari dukungan endorsement oleh para influencer. Dalam penelitian ini bertujuan untuk menganalisis penerapan social media advertising dan influencer endorsement sebagai strategi promosi usaha Out of The Box. Salah satu faktor yang mendasari keberhasilan promosi melalui media sosial adalah dengan menerapkan strategi periklanan di sosial media dan kolaborasi dengan media atau figur, yang dianggap memiliki pengaruh diantara masyarakat atau target konsumen ini disebut sebagai influencer. Metode penelitian yang digunakan dalam studi ini adalah analisis deskriptif dengan pendekatan kualitatif. Sumber data yang digunakan yaitu data primer yang berasal dari hasil praktek, observasi, dan dokumentasi, serta data sekunder, yaitu buku dan jurnal penelitian terdahulu.
Implementasi Strategi Conventional Marketing Guna Meningkatkan Penjualan Pada Usaha Bancreps Yea Aprilia Silvana; Ira Nuriya Santi; Syamsul Bahri Dg. Parani; Juliana Kadang
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1077

Abstract

In today's modern era, marketing is often referred to as the main influence of a business that produces goods or services. Marketing requires a variety of continuous development and strategy changes in order to maximize the potential for success and achieve sustainability. Regarding marketing strategy, if it is not able to control the existing growth, it will not only result in the downfall of the business but also the loss of customers and a decrease in the amount of revenue. The methodology used in this research is a qualitative descriptive method that aims to conduct a thorough investigation of conventional marketing WOM strategies. In this modern era, Bancreps chose a conventional marketing strategy for its business. Marketing carried out by Bancreps can be done more in-depth by using SWOT analysis theory. However, Bancerps to use digital platforms to reach a wider range of customers than just relying on traditional marketing strategies.
Analisis Efektivitas Marketing Media Sosial Instagram Terhadap Keputusan Pelanggan Dezato Brownies Moh. Fatur Gifahri; Harifuddin Thahir; Syamsul Bahri Dg. Parani; Suryadi Samudra
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.728

Abstract

The purpose of this study was to determine the effectiveness of social media marketing instagram in the dimensions of content creation, content sharing, connecting, and community building on customer decisions Dezato BrowniesThe type of research used is descriptive qualitative. Sedarmayanti and Hidayat (2011: 33) define qualitative descriptive research as a method in finding facts about the status of a group of people, an object, a condition, an event in the present with the right interpretation. This is in line with the test results which show that social media marketing with the variables Content Creation, Content sharing, Connecting, Communitiy Building is very effective on Dezato Brownies' customer decisions. It can be concluded that social media marketing effectively increases customer awareness, interaction, and purchasing decisions, making a positive contribution to business growth. Keep in mind that customer purchasing decisions are influenced by complex factors beyond the variables studied, confirming the complexity of market dynamics and consumer behavior.
Strategi Pemasaran Inovatif Produk Kacandipa Dalam Menentukan Potensi Pasar Di Desa Sunju Tediy Adrian Hermansyah; Syamsul Bahri Dg. Parani; Zakiyah Zahara; Asriadi Asriadi
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.862

Abstract

This study aims to investigate innovative marketing strategies for Kacandipa products in Sunju Village using a SWOT analysis approach. By combining qualitative data from scientific literature and observations, we analyzed the internal strengths, weaknesses, opportunities, and threats that affect the marketing of Kacandipa products. The results of the SWOT analysis identified product uniqueness, utilization of local raw materials, strong local reputation as key strengths, while limited distribution and lack of consumer awareness are some of the weaknesses faced. In the face of digital market expansion opportunities and government support, we formulated a TOWS strategy that includes strengthening digital market expansion, supply chain optimization, and increasing consumer awareness. The practical implication of this research is to provide guidance for local businesses to develop effective and sustainable marketing strategies for Kacandipa products in the Sunju Village market and possibly beyond that geographical boundary. It is hoped that the results of this study can contribute to the local marketing literature and provide insights for practitioners in optimizing the market potential of local products.
Harga, Merek dan Kualitas Motor Bekas Terhadap Keputusan Pembelian Showroom Jawa Motor Rizky, Anang Rizky Nugraha; Zakiyah Zahara; Syamsul Bahri Dg. Parani; Sri Wanti
Studi Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.4309

Abstract

Purpose: This study aimed to analyze the influence of price, brand, and product quality on consumer purchasing decisions at the Jawa Motor Showroom in Palu City.. Methodology/approach: Using a quantitative approach, data were collected through a questionnaire involving 120 respondents who had purchased used motorcycles at a showroom. The testing in this study used multiple linear regression analysis using the SPSS application. Results/findings: The study found that price, brand image, and product quality significantly influenced consumer purchasing decisions. Competitive pricing attracts cost-conscious buyers, a strong brand enhances trust and perceived value, and high product quality assures satisfaction. Together, these factors explain 86.4% of the variance in consumer decisions, highlighting their dominant role in shaping purchasing behaviors. Conclusions: Businesses that offer competitive pricing, maintain a strong brand reputation, and ensure product quality are more likely to influence consumer purchase decisions. Limitations: The study was limited to one used motorcycle showroom, namely the Jawa Motor Showroom in Palu City; therefore, the results cannot be generalized to other used motorcycle showrooms in Palu City. Contribution: This study contributes to the development of effective marketing strategies for business actors in the field of used motorcycle sales.
From Bean to Brand: Innovative Strategies for Enhancing the Economic Value of Coffee in Watutau Village, Lore Peore Subdistrict, Poso Regency, Central Sulawesi Province Indra Setiawan; Syamsul Bahri Dg. Parani; Maskuri Sutomo; Erwan Sastrawan Farid
The Journal of Financial, Accounting, and Economics Vol. 1 No. 2 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JFAE.2024.v01.i02.p03

Abstract

Indonesia is one of the largest coffee producers in the world, but the country's contribution to global coffee exports has declined significantly, mainly due to the low added value of coffee products that are still sold in raw form. Meanwhile, domestic coffee consumption continues to increase, providing opportunities for Micro, Small, and Medium Enterprises (MSMEs) to develop coffee products with higher added value. This study focuses on Watutau Village, which is famous for its high-quality coffee, but has not been optimal in utilizing this potential. The majority of coffee farmers in Watutau Village still sell raw coffee beans, which results in low product sales value and farmer welfare. Therefore, this study explores the potential for innovation in processing, packaging, and branding to increase the competitiveness and income of coffee MSMEs in the village. Through a qualitative approach and case studies, this study identifies the challenges faced by farmers and MSMEs in increasing the added value of coffee, and develops innovative strategies involving post-harvest processing, attractive packaging, and building a strong brand identity. This study also aims to strengthen the local coffee MSME sector and increase farmers' income. The results of the study are expected to provide theoretical contributions in the field of entrepreneurship and agribusiness product innovation, as well as practical guidance for business actors and local governments in designing economic empowerment programs based on local potential.
Pengaruh Trust Dan E-Security Seals Terhadap Minat Pembelian Ulang Melalui Situs Online Shopee Di Morowali Siti Nurhaliza; Syamsul Bahri Dg. Parani
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 2 (2026): May : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i2.1135

Abstract

Pengaruh Trust dan E-Security Seals Terhadap Minat Pembelian Ulang Melalui Situs Online Shopee Di Morowali Dibimbing oleh Syamsul Bahri Dg. Parani. Penelitian ini bertujuan untuk mengetahui pengaruh trust dan e-security seals terhadap minat pembelian ulang melalui situs online Shopee di Morowali. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Populasi dalam penelitian ini adalah masyarakat Morowali yang pernah melakukan transaksi melalui aplikasi Shopee. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 60 orang. Metode analisis data yang digunakan adalah regresi linear berganda dengan terlebih dahulu melakukan uji instrumen dan uji asumsi klasik. Hasil penelitian menunjukkan bahwa trust dan e- security seals secara simultan berpengaruh signifikan terhadap minat pembelian ulang melalui situs online Shopee di Morowali. Secara parsial, trust berpengaruh signifikan terhadap minat pembelian ulang. Demikian pula, e-security seals juga berpengaruh signifikan terhadap minat pembelian ulang. Hal ini menunjukkan bahwa semakin tinggi tingkat kepercayaan konsumen dan semakin baik persepsi terhadap jaminan keamanan elektronik, maka semakin tinggi pula minat konsumen untuk melakukan pembelian ulang melalui situs online Shopee.
Co-Authors Adhe Istiana Ikramawati Asriadi Asriadi Erwan Sastrawan Farid Indra Setiawan IRA NURIYA SANTI Juliana Kadang Karmelita Lahay Maskuri Sutomo Misra Moh. Fatur Gifahri Nunung Susilowati Rizky, Anang Rizky Nugraha Setiawan Mandala Putra Siti Nurhaliza Sri Wanti Tediy Adrian Hermansyah Thahir, Harifuddin Umar Syarifuddin Yea Aprilia Silvana Zakiyah Zahara