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All Journal Jurnal Studi Komunikasi INJECT Interdisciplinary Journal of Communication
Efi Fadilah
Padjadjaran University
Religion Arts Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Local wisdom-based tourism development and communication strategy in Sayang Heulang beach Nuryah Asri Sjafirah; Achmad Abdul Basith; Efi Fadilah; Dian Wardiana Sjuchro; Isni Nurfauzia; Nadhifa Viannisa
Jurnal Studi Komunikasi Vol. 8 No. 1 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i1.7321

Abstract

Sayang Heulang Beach, a tourism destination on the southern coast of Garut Regency, holds a significant intangible cultural heritage encompassing the local wisdom of Mancagahar Village, Pameungpeuk Sub-District, and Garut in general. This research explored communication and promotional strategies for the development of Sayang Heulang Beach, using a qualitative approach based on its local wisdom. By conducting interviews with seven informants and validity data using the triangulation technique with Focus Group Discussion (FGD), the study revealed that the destination fulfilled the requirements of nature-based tourism, offering authenticity, uniqueness, locality, and an immersive cultural experience among the community. However, there were areas for improvement. The local wisdom from cultural, historical, and mythical perspectives was still in the exploration process, and budget limitations resulted in the absence of thorough target market identification. Moreover, communication messages and promotions did not address tourists' fundamental needs regarding functionality, symbolism, and memorable experiences.
Examining Advocacy Journalism on Overtourism in Bali: Bibliometrics and Content Analysis of Balebengong.id in 2024 Ni Putu Gita Dharmayanti; Engkus Kuswarno; Efi Fadilah
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4750

Abstract

As a popular global tourist destination, Bali faces overtourism, affecting the environment, society, and economy. This study examines how BaleBengong, a citizen journalism-based alternative media, addresses overtourism through advocacy journalism. The research aims to explore BaleBengong's role in raising the issue of overtourism and to analyze the application of advocacy journalism in articles published by BaleBengong in 2024. Using a qualitative method with content analysis and literature review, the findings reveal that Balebengong practices advocacy journalism by reframing overtourism not merely as excessive visitor numbers but as a structural issue rooted in investor-driven development and policy failures. It amplifies marginalised local voices, critiques spatial domination, and proposes culturally grounded alternatives. The role of Balebengong is not only as a critical watchdog but also as an agent of counter-hegemony and policy advocacy, offering valuable insights into the role of citizen journalism in shaping sustainable tourism futures.
Co-Authors Achmad Abdul Basith Dian Wardiana Sjuchro Engkus Kuswarno Isni Nurfauzia Nadhifa Viannisa Ni Putu Gita Dharmayanti Nuryah Asri Sjafirah