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All Journal Jurnal Studi Komunikasi Pantarei: Jurnal Kreativitas dan Inovasi
Anggun Putri Dewanggi I.B
Unievrsitas Budi Luhur
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Social media as a tourism promotion tool: the case of @thelodgemaribaya Ira Purwitasari; Finy Fitrya Basarah; Anggun Putri Dewanggi I.B
Jurnal Studi Komunikasi Vol. 8 No. 3 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i3.7718

Abstract

This research examined how @TheLodgeMaribaya utilized Instagram as a tool for tourism promotion in West Java, Indonesia through the use of AISAS concept (Attention, Interest, Search, Action, Share). In the digital era, social media users often seek out ‘Instagrammable’ locations that capture their Attention, spark Interest, then lead them to Search for further information, prompt them to take Action by visiting the location and create content with the location as a background. Lastly, Share these experiences on their respective social media accounts. This research aims to find out how The Lodge Maribaya utilized Instagram as a promotional tool employing the AISAS concept, using the case study as a method. The primary data of this research consists of in-depth interviews with The Lodge's Marketing Communications Director, Fauziah Setia Rahayu. The results of the research show that at the Attention stage, The Lodge Maribaya focused on environmental education, exploiting trends, and developing market segmentation. At the Interest stage, The Lodge Maribaya have used the hashtag (#) feature in the caption for all rides and facilities, allowing them to carry out a recall with the same post with a different perspective. At the Search stage, using the hashtag feature makes it easier to search for related information. In the Action stage, The Lodge Maribaya employs a positive campaign tagline to attract visitors. Lastly, in the Share stage, The Lodge Maribaya encouraged their visitors to share their activities at The Lodge by tagging their official account.
Komunikasi Kelompok Kaizer Team Dalam Game Online Pubg Mobile Anggun Putri Dewanggi I.B; Muhammad Al Fitroh; Shinta Kristanty; Ahmad Pramegia
Pantarei Vol 1 No 2 (2026): Negosiasi Makna, Teknologi, dan Budaya Visual di Era Kecerdasan Buatan dan Media
Publisher : Prodi Ilmu Komunikasi Fakultas Komunikasi & Desain Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ptr.v1i2.303

Abstract

The reserach aims to understand to communication patterns formed within the Kaizer Tim group while playing the online game PUBG Mobile.Communication is a crutial element for archieving shared hoals, such as strategy, coordination, and teamwork. This study employs a qualitative approach with a descriptive method and uses a post-positivism paradigm. The study applies group conversation theory. Data were collected through non-participant observation, structured interviews, documentation, and litelature study. The study employs triangulation of data collection techniques. The results indicate that communication patterns whitin the team are influenced by certain factor, such as flekxible roles, emotional factors, and the use of communication technologies like the voice chat feature in the game. Communication within the Kaizer Team is informal with spesific circumstances, utilizing specitif codes to convey information, structured communication, and situational outcomes. The team’s structure and role are flexible. The study also highlights that adaptability to specific situations and the use of informal language are distinctive characteristics of the team’s communication. Inconclusion, clear communication patterns can contribute to the whole team members communication. In conclusion, clear communication patterns can contribute to the team’s success in the game. This study provides insights into the importance of communication within groups in online games
Co-Authors Ahmad Pramegia Finy Fitrya Basarah Ira Purwitasari Kristanty, Shinta Muhammad Al Fitroh