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All Journal Jurnal Kajian Komunikasi Jurnal Studi Komunikasi Maker: Jurnal Manajemen JURNAL PUBLISITAS COMMENTATE: Journal of Communication Management Connected: Jurnal Ilmu Komunikasi Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
Ira Purwitasari
Universitas Mercu Buana
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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ELEMEN-ELEMEN “SOCIAL APPONOMICS” GARUDA INDONESIA SEBAGAI UPAYA UNTUK MENINGKATKAN POTENSI E-COMMERCE DI ERA EKONOMI DIGITAL Purwitasari, Ira; Setiawan, A Judhie; Muktaf, Zein Muffarih
Jurnal Publisitas Vol 6 No 1 (2019): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.432 KB) | DOI: 10.37858/publisitas.v6i1.13

Abstract

The purpose of this study is to determine the elements of Garuda Indonesia's Social Apponomics as an effort to increase the potential of e-commerce. The study was conducted at the 1st Floor Management Building, Garuda City, PT Garuda Indonesia (Persero) Tbk, Soekarno Hatta International Airport, Tangerang. The type of research used is descriptive with a qualitative approach. Techniques used in data collection include: a) Primary Data, which consists of in-depth interviews, b) Secondary Data taken from books, journals, articles, and previous research correlated to this research. The technique of determining the informants (informants) used was purposive sampling technique. The results of this study indicates that Garuda Indonesia has implemented Social Apponomics practices in the digital economy era. This is indicated by the founding of three elements forming Social Apponomics in Garuda Indonesia, namely (1) Social Media; (2) Community-based Marketing; and (3) Tailored Applications. Another finding from this study is that the Garuda Indonesia Brand is still the brand that has the highest Brand Advocacy Ratio index score in Indonesia compared to its competitors with a score of 0.81.
Strategi Komunikasi Pemasaran Dalam Menarik Minat Konsumen Untuk Menggunakan Jasa Pembiayaan Multiguna Bess Finance Di Kota Baturaja Agustian, Herwandi; Purwitasari, Ira; Fathurrijal, Fathurrijal
Jurnal Publisitas Vol 7 No 2 (2021): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.234 KB) | DOI: 10.37858/publisitas.v7i2.40

Abstract

This study aims to determine marketing communication strategies in attracting customers to use Bess Finance multipurpose financing services. The research method used is descriptive qualitative. Data collection was carried out through observation, interviews, documentation and literature study. The in-depth interviews were conducted with 3 speakers who were internal parties of PT. Bess Finance which is directly related to the implementation of marketing communications at the service company and 2 customers who are domiciled in Palembang. Based on the analysis of the concept of the AIDA model, the results show that how the marketing process by introducing the services offered is able to influence customer interest in making decisions to trust and use Bess Finance multipurpose financing services.
Komunitas Plane Spotter – Kajian Netnografi Terhadap Komunitas Cyber di Media Sosial Instagram @indonesianspotters untuk Meningkatkan Eksistensi Komunitas Ira Purwitasari; A. Judhie Setiawan
Connected: Jurnal Ilmu Komunikasi Volume 2 No. 1 Juni 2021
Publisher : Connected: Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (969.462 KB)

Abstract

This research is motivated by the impact of internet technology in various fields of human life, including cyber community activity. Seeing the phenomenon of the emergence of uniqueness cyber community with a variety of virtual activities the authors are interested in conducting research on Indonesian Plane Spotters Cyber Community and seeing how their activity that they implement on social media Instagram @indonesianspotters. This research uses qualitative approaches and netnography method. The present ethnographic study is being confronted with a cyber community that is conducting its activities in the virtual world. This research highlighted the importance of community members to take part in producing aviation photo in line with the messages they have sent on the instragram @indonesianspotters. The instagram messages were medium as part of efforts to strengthen their existence as Indonesian Plane Spotters.
Social media as a tourism promotion tool: the case of @thelodgemaribaya Ira Purwitasari; Finy Fitrya Basarah; Anggun Putri Dewanggi I.B
Jurnal Studi Komunikasi Vol. 8 No. 3 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i3.7718

Abstract

This research examined how @TheLodgeMaribaya utilized Instagram as a tool for tourism promotion in West Java, Indonesia through the use of AISAS concept (Attention, Interest, Search, Action, Share). In the digital era, social media users often seek out ‘Instagrammable’ locations that capture their Attention, spark Interest, then lead them to Search for further information, prompt them to take Action by visiting the location and create content with the location as a background. Lastly, Share these experiences on their respective social media accounts. This research aims to find out how The Lodge Maribaya utilized Instagram as a promotional tool employing the AISAS concept, using the case study as a method. The primary data of this research consists of in-depth interviews with The Lodge's Marketing Communications Director, Fauziah Setia Rahayu. The results of the research show that at the Attention stage, The Lodge Maribaya focused on environmental education, exploiting trends, and developing market segmentation. At the Interest stage, The Lodge Maribaya have used the hashtag (#) feature in the caption for all rides and facilities, allowing them to carry out a recall with the same post with a different perspective. At the Search stage, using the hashtag feature makes it easier to search for related information. In the Action stage, The Lodge Maribaya employs a positive campaign tagline to attract visitors. Lastly, in the Share stage, The Lodge Maribaya encouraged their visitors to share their activities at The Lodge by tagging their official account.
Prophetic communication for strengthening religious life among female inmates in Paledang prison Pambayun, Ellys Lestari; Kadri, Wahab Nur; Faraj, Muhammad Al-Husaini; Muyazanah, Agustriani; Purwitasari, Ira
Jurnal Kajian Komunikasi Vol 13, No 1 (2025): June 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v13i1.58031

Abstract

Background: Women in prisoners endure ongoing prejudice and objectification, issues that are intensified by the absence of a substantial religious life. At the Class II Correctional Institution in Paledang, Bogor, prophetic communication transcends mere imitation of the prophet’s communicative methods, ‘dawah,’ or ‘Islamic communication’; it encompasses efforts to emulate prophetic objectives, particularly in the context of shaping religious practices among female inmates, which remains inadequately explored. Comprehending its impact is crucial for fulfilling convicts’ spiritual and therapeutic requirements. Purpose: This study aimed to analyze the application of prophetic communication within the religious practices of female inmates in the Class II Paledang prison in Bogor. Methods: A phenomenological method was utilized to investigate the informants’ subjective awareness and interpretive experiences. The data collection was comprised of in-depth interviews, observations, and document analysis to thoroughly comprehend inmates’ religious experiences. Results: The results underscore three facets of prophetic communication: The humanistic aspect features structured religious programs; however, insufficient facilities impede optimal worship, and religious communication is restricted to communal prayers and spiritual visits; In the liberation aspect, initiatives promoting prophetic values like love and tolerance exist, yet numerous inmates remain disengaged; In the transcendence aspect, inmates are urged to cultivate Islamic spirituality. Conclusion: Prophetic communication can confront the spiritual issues inmates face, yet infrastructural limitations, inconsistency, and individual crises of faith hinder its efficacy. Implications: This study theoretically contributes to the discourse on prophetic communication in correctional environments and practically underscores the significance of structured religious guidance to improve inmates’ spiritual well-being and rehabilitation. This research is crucial for communication studies since it can provide new insights, particularly in critical theory for inmates, cross-cultural communication, spiritual communication, and gender communication.
ORGANIZATIONAL COMMUNICATION AND ORGANIZATIONAL CULTURE AS A PILLAR OF EMPLOYEE PERFORMANCE IMPROVEMENT Apriyanti, Pratiwi Budi; Makkuraga Putra, Afdal; Purwitasari, Ira
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.784

Abstract

This study aims to 1) analyze organizational communication, organizational culture and employee performance at Bank Syariah Indonesia (BSI) KCP Pamulang Siliwangi and 2) determine the influence of organizational communication and organizational culture on employee performance at Bank Syariah Indonesia (BSI) KCP Pamulang Siliwangi. The research method uses a descriptive approach and multiple linear regression to test the relationship between variables. Data was collected through a questionnaire involving 27 employees of BSI KCP Pamulang Siliwangi. The results of the study showed that organizational communication was very good with an average result of 4.34, organizational culture 4.19 with a good category and employee performance 4.10 with a high category. The results of the research on organizational communication and organizational culture partially and simultaneously had a significant effect on employee performance, with a coefficient of determination (R²) of 52.7%. These findings confirm the importance of effective communication and a strong organizational culture to improve employee productivity, efficiency, and performance stability. The research also revealed communication barriers, such as differences in perception and delays in information due to post-merger changes, which affected workflows. For this reason, this study recommends strengthening organizational communication strategies, harmonizing work culture based on sharia values, and developing an integrated internal communication system to support operational sustainability and the achievement of BSI's strategic goals.
Challenges and Strategies in Addressing Fake News in the Digital Age Nugraha, Budi; Purwitasari, Ira
COMMENTATE: Journal of Communication Management Vol. 6 No. 1 (2025): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103006120255

Abstract

Fake news is a major challenge in modern journalism in this digital era. Although mainstream media have strict journalistic standards, they can inadvertently popularize fake news. Mainstream media can also increase public exposure to fake news through moral efforts to correct incorrect reporting. This article highlights fake news mitigation practices in Indonesian mainstream media through a literature review approach of previous research and direct observation of eight online news media: detiknews, kompas.com, liputan6.com, okezone, republika, sindonews, tempo.co, and tribunnews.com. The results of the study show that online media are aware of the importance of maintaining credibility amidst the rapid flow of digital information, the balance between meeting readers' information needs instantly and maintaining news credibility, media awareness of the importance of digital literacy among the public, and the importance of maintaining morality amidst online media competition. Several suggestions are given so that mainstream media are better able to improve their quality by reporting high-quality news and preventing fake news from spreading in the community.
AI sebagai Aktor Fungsional dalam Sistem Media Daring dalam Perspektif Teori Sistem Sosial Nugraha, Budi; Purwitasari, Ira
Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik Vol. 22 No. 2 (2025): Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
Publisher : Institute of Social and Political Science Jakarta (Institut Ilmu Sosial dan Ilmu Politik Jakarta - IISIP Jakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36451/jisip.v22i2.445

Abstract

Penelitian ini menggambarkan peran kecerdasan buatan (AI) dalam strategi media online dan dampaknya pada Suara Merdeka Online. Berbeda dari studi sebelumnya yang banyak menyoroti aspek normatif dan psikologis, penelitian ini menawarkan perspektif sosiologi komunikasi melalui teori sistem (autopoiesis, pengkopelan terstruktur, dan diferensiasi fungsional). Metode yang digunakan adalah studi kasus  dengan wawancara pemimpin redaksi, pengamatan aktivitas editorial, dan analisis dokumen internal. Analisis data bertopang pada proposisi teoritis dengan teknik analisis pembangunan eksplanasi. Hasilnya menunjukkan AI berperan penting dalam strategi media, terutama untuk personalisasi pembaca, adaptasi terhadap tren, peningkatan efisiensi, dan pengurangan biaya. Dampak penerapan AI secara umum adalah positif. Temuan ini berimplikasi pada pentingnya pemanfaatan kecerdasan buatan dalam strategi media digital. Tujuan utama pemanfaatan tersebut adalah mempertahankan eksistensi media di tengah perubahan teknologi dan dinamika pasar. Secara lebih khusus, kecerdasan buatan dimanfaatkan dalam tiga area utama, yaitu produksi konten, analisis data, dan pengelolaan interaksi pengguna.
Co-Authors A. Judhie Setiawan Afdal Makkuraga Putra Agustian, Herwandi Anggun Putri Dewanggi I.B Apriyanti, Pratiwi Budi Budi Nugraha, Budi Ellys Lestari Pambayun Faraj, Muhammad Al-Husaini Fathurrijal, Fathurrijal Finy Fitrya Basarah Kadri, Wahab Nur Muktaf, Zein Muffarih Muyazanah, Agustriani Setiawan, A Judhie