Muhammad Ilzamul Khoir
Universitas Nurul Jadid

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SINKRONISASI NILAI KEARIFAN LOKAL PESANTREN: STANDAR AKREDITASI NASIONAL Muhammad Ilzamul Khoir; Suhulatul Amaliyah
PARADIGMA: JURNAL PEMIKIRAN DAN PENELITIAN PENDIDIKAN Vol. 11 No. 2 (2025): NOVEMBER
Publisher : Educational Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64540/v6jsng54

Abstract

Penelitian ini berfokus pada ketegangan antara nilai-nilai lokal pesantren dengan standar akreditasi nasional dalam konteks Pondok Pesantren Nurul Jadid. Ketegangan tersebut muncul akibat perbedaan paradigma antara spiritualitas dan tradisi pendidikan pesantren dengan logika teknokratik yang mendasari sistem akreditasi formal. Dengan menggunakan pendekatan kualitatif deskriptif dan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, serta analisis dokumen, penelitian ini mengungkap adanya disonansi epistemologis dan struktural yang memengaruhi proses penyesuaian kelembagaan. Hasil penelitian menunjukkan bahwa meskipun terdapat tekanan kuat dari regulasi nasional, pesantren tidak bersikap resistif, melainkan merespons dengan strategi sinkronisasi kelembagaan yang kontekstual yaitu mentransformasi nilai-nilai lokal menjadi narasi administratif yang kompatibel dengan borang akreditasi. Temuan ini tidak hanya memperkuat pemahaman teoretis mengenai isomorfisme regulatif dan sistem nilai dalam pendidikan, tetapi juga memberi implikasi praktis berupa kebutuhan penyusunan kebijakan akreditasi yang lebih inklusif terhadap keberagaman kultural dan spiritual lembaga pendidikan berbasis komunitas
Social Media-Based Public Relations Strategy in the Development of Nurul Jadid Vocational School to Increase Student Participation Achmad Fais Ghozali; Hendi Kurniyawan; Muhammad Ilzamul Khoir; Isabelle Rochat
Relevancia: Jurnal Pendidikan dan Pembelajaran Vol. 3 No. 01 (2026): Relevancia: Jurnal Pendidikan dan Pembelajaran
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/rjp.v3i01.711

Abstract

This paper examines social media-based public relations strategies in the development of SMK Nurul Jadid to increase student participation. Driven by the challenges of low enrollment and lack of school visibility, this paper aims to analyze the implementation of public relations strategies through digital platforms, their impact on increasing student enrollment, and the role of social media in enhancing student engagement. Using a descriptive qualitative approach, data were collected through in-depth interviews with school officials, participant observation of the school's social media activity, and social media content analysis. The results indicate that SMK Nurul Jadid utilizes Instagram, YouTube, and TikTok to build a positive image, attract prospective students, and collaborate with stakeholders. Published content focuses on school activities, student achievements, and available facilities. However, this paper identifies challenges in consistent content creation due to limited resources. The implications of this paper emphasize the importance of a structured social media management program, training the management team, using alumni testimonials, and regular evaluations. This paper concludes that social media-based public relations strategies have significant potential to increase student participation and strengthen the school's branding, but require more structured and consistent management.
Public Relations Strategy in Building a Positive Organizational Image at Madrasah Aliyah Nurul Jadid Hendi Kurniyawan; Muhammad Ilzamul Khoir; Achmad Fais Ghozali; Ainul Yakin; Lukas Schneider
Relevancia: Jurnal Pendidikan dan Pembelajaran Vol. 2 No. 01 (2025): Relevancia: Jurnal Pendidikan dan Pembelajaran
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/rjp.v2i1.712

Abstract

This study aims to explore effective Public Relations (PR) strategies in building and maintaining a positive image of Madrasah Aliyah Nurul Jadid in the public eye. With a qualitative approach and a case study design, this study employed participatory observation, in-depth interviews, and documentation to collect data. The results indicate that the PR strategies implemented by Madrasah Aliyah Nurul Jadid involve digitalization, alumni networking, and community activities. Digitalization increases interaction and strengthens relationships with audiences, while alumni networking supports reputation and saves resources. Community activities are important for building emotional closeness with the surrounding community. Although challenges in terms of consistency, adequate resources, and innovation remain, the combination of digital and physical strategies, along with transparent documentation, has a positive impact on the madrasah's image. This study recommends that madrasahs continue to balance digital approaches with physical activities to remain relevant and increase public trust.