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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Public Relations (J-PR) Mediator: Jurnal Komunikasi
Khairul Syafuddin
Multimedia Nusantara University
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The BANI Framework and Indonesian Diplomatic Communication: A Critical Discourse Analysis of the Indonesian Ministry of Foreign Affairs Algooth Putranto; Khairul Syafuddin
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/emm0v541

Abstract

This study highlights the discourse constructed by the Indonesian Ministry of Foreign Affairs (MoFA) in demonstrating its role through digital diplomacy. Through these efforts, MoFA Indonesia adapts a digital diplomacy strategy to maintain public trust and national stability amidst global fragility and anxiety. The purpose of this study is to analyze the contemporary diplomatic communication forms of MoFA Indonesia in building cooperation between countries and the crisis communication strategies implemented through its official YouTube channel. This research uses a qualitative approach with a case study research type. The analytical technique used is critical discourse analysis with the Fairclough approach. This study examines MoFA Indonesia's video content related to the context of crises and bilateral cooperation. The analysis results show that MoFA Indonesia implements a two-track communication strategy: reactive diplomacy and proactive diplomacy. Reactive diplomacy is carried out in crisis situations to calm public anxiety and demonstrate state control. Meanwhile, proactive diplomacy is carried out in the realm of bilateral cooperation to build long-term resilience against global uncertainty. Both utilize digital platforms to control the narrative, target multiple audiences, and project the state's competence. Theoretically, this study expands digital diplomacy literature by establishing the BANI (Brittle, Anxious, Non-linear, and Incomprehensible) framework as a superior analytical tool for mapping state communicative responses to non-linear and incomprehensible global disruptions, providing a deeper conceptual understanding of narrative resilience beyond the conventional VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) paradigm.
Eco-Cultural Narratives and Interactions Between YouTube Users in Digital Environmental Communication Nurul Haniza; Khairul Syafuddin
Mediator: Jurnal Komunikasi Vol. 19 No. 1 (2026): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v19i1.9392

Abstract

Environmental communication faces challenges where audiences have become tired of facing various rigid environmental conservation messages. This has the potential to cause audiences to reach the saturation point and lead them to ignore the main message of environmental communication. This study explores hybrid narrative strategies in National Geographic Indonesia (Nat Geo Indonesia) digital travel documentary videos. The gap in this research relates to the imbalance between the delivery of rigid environmental conservation messages and the needs of digital media audiences. The purpose of this study is to analyze human interest narratives and social network structures in content published by Nat Geo Indonesia entitled Eksotika Jalur Selatan Jawa. This study uses multimodal discourse analysis on video texts and Social Network Analysis (SNA) on video comments. The novelty of this research lies in the combination of analytical techniques used to analyze human interest narratives in digital conservation messages. The results of this study indicate that local figures play a significant role as emotional anchors. This becomes an attraction for audiences in understanding culturally-based environmental communication narratives. In addition, the SNA analysis reveals the formation of network structures that encourage the formation of various public narratives.
Dari Promosi ke Backlash: Analisis Percakapan Netizen Indonesia pada Krisis di Film A Business Proposal Versi Indonesia Dewi Warhamni; Vega Karina Andira Putri; Khairul Syafuddin
Jurnal Public Relations (J-PR) Vol. 7 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v7i1.11033

Abstract

Dalam konteks globalisasi budaya, Korean Drama (K-Drama) telah menjadi salah satu bentuk tontonan yang populer dan banyak diadaptasi dalam industri hiburan Indonesia. Salah satu bentuk adaptasi tersebut adalah film A Business Proposal versi Indonesia, yang diangkat dari drama Korea berjudul sama yang sebelumnya telah sukses secara internasional. Sayangnya sejak sebelum film tersebut tayang di Indonesia, film ini mendapat reaksi negatif dari audiens yang menyebabkan film tersebut turun layar jauh lebih cepat di bioskop. Hal ini diakibatkan pemeran utama mengeluarkan pernyataan yang memicu kemarahan sebagian netizen di Indonesia, khususnya penggemar K-Drama. Penelitian ini bertujuan untuk menganalisis perubahan paradigma respons positif penggemar K-Drama yang beralih menjadi fenomena backlash akibat pernyataan yang dikeluarkan oleh aktor utama film A Business Proposal. Fokus utama dari analisis ini adalah percakapan yang terjadi di kalangan netizen sebagai respons terhadap peristiwa tersebut, terutama yang tercermin dalam konten yang diproduksi oleh Falcon selaku Production House film tersebut. Konsep yang digunakan adalah analisis jaringan untuk menganalisa jaringan komentar yang terbentuk di konten tersebut. Pendekatan yang digunakan adalah kualitatif untuk memperdalam analisis yang dilakukan terkait munculnya Backlash. Teknik analisis menggunakan Social Network Analysis melalui aplikasi Communalytic. Hasl penelitian ini menunjukkan bahwa sentimen yang terbentuk dalam kontroversi yang terjadi tidak hanya bersentimen negatif. Melainkan terdapat sentimen netral dan positif sebagai penyeimbang wacana yang dibangun melalui interaksi antar pengguna. Namun dalam analisis toksisitas, jaringan interaksi yang terbentuk cenderung menunjukkan bahwa ruang tersebut dianggap “beracun”. Meski terdapat sentimen positif, namun rasa kekecewaan membuat wacana yang dibangun dapat mengancam keberlangsungan industri tersebut. Selain itu, analisis jaringan sosial menunjukkan bahwa backlash yang terbentuk bersifat terstruktur sebagai jaringan scale-free. Interaksi tidak tersebar merata, namun terkonsolidasi dalam hub yang dominan.
Co-Authors Algooth Putranto Dewi Warhamni Nurul Haniza Vega Karina Andira Putri