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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Mediator: Jurnal Komunikasi
Khairul Syafuddin
Universitas Multimedia Nusantara
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The BANI Framework and Indonesian Diplomatic Communication: A Critical Discourse Analysis of the Indonesian Ministry of Foreign Affairs Algooth Putranto; Khairul Syafuddin
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/emm0v541

Abstract

This study highlights the discourse constructed by the Indonesian Ministry of Foreign Affairs (MoFA) in demonstrating its role through digital diplomacy. Through these efforts, MoFA Indonesia adapts a digital diplomacy strategy to maintain public trust and national stability amidst global fragility and anxiety. The purpose of this study is to analyze the contemporary diplomatic communication forms of MoFA Indonesia in building cooperation between countries and the crisis communication strategies implemented through its official YouTube channel. This research uses a qualitative approach with a case study research type. The analytical technique used is critical discourse analysis with the Fairclough approach. This study examines MoFA Indonesia's video content related to the context of crises and bilateral cooperation. The analysis results show that MoFA Indonesia implements a two-track communication strategy: reactive diplomacy and proactive diplomacy. Reactive diplomacy is carried out in crisis situations to calm public anxiety and demonstrate state control. Meanwhile, proactive diplomacy is carried out in the realm of bilateral cooperation to build long-term resilience against global uncertainty. Both utilize digital platforms to control the narrative, target multiple audiences, and project the state's competence. Theoretically, this study expands digital diplomacy literature by establishing the BANI (Brittle, Anxious, Non-linear, and Incomprehensible) framework as a superior analytical tool for mapping state communicative responses to non-linear and incomprehensible global disruptions, providing a deeper conceptual understanding of narrative resilience beyond the conventional VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) paradigm.
Eco-Cultural Narratives and Interactions Between YouTube Users in Digital Environmental Communication Nurul Haniza; Khairul Syafuddin
Mediator: Jurnal Komunikasi Vol. 19 No. 1 (2026): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v19i1.9392

Abstract

Environmental communication faces challenges where audiences have become tired of facing various rigid environmental conservation messages. This has the potential to cause audiences to reach the saturation point and lead them to ignore the main message of environmental communication. This study explores hybrid narrative strategies in National Geographic Indonesia (Nat Geo Indonesia) digital travel documentary videos. The gap in this research relates to the imbalance between the delivery of rigid environmental conservation messages and the needs of digital media audiences. The purpose of this study is to analyze human interest narratives and social network structures in content published by Nat Geo Indonesia entitled Eksotika Jalur Selatan Jawa. This study uses multimodal discourse analysis on video texts and Social Network Analysis (SNA) on video comments. The novelty of this research lies in the combination of analytical techniques used to analyze human interest narratives in digital conservation messages. The results of this study indicate that local figures play a significant role as emotional anchors. This becomes an attraction for audiences in understanding culturally-based environmental communication narratives. In addition, the SNA analysis reveals the formation of network structures that encourage the formation of various public narratives.
Co-Authors Algooth Putranto Nurul Haniza