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Green Tourism: New Economic Opportunities in the Sustainable Era in Ubud Bali Heriani Heriani; Rahmad Purnama
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.211

Abstract

Green tourism, which emphasizes sustainability and environmental maintenance, offers a sizable new monetary possibility, particularly in regions like Ubud, Bali. This research investigates the twin function of inexperienced tourism in enhancing local economy improvement and maintaining ecological integrity amidst increasing worldwide ecological consciousness. The research data obtained from mixed-methods technique, which quantitative information from the imperative statistics agency (BPS) and qualitative interviews with local stakeholders, the study reveals that tourism practices, such as ecotourism and community-based total lodging, no longer handiest appeal to environmentally conscious tourists but additionally contribute notably to local earnings and task introduction. The findings suggest that green tourism can increase neighborhoods incomes by up to 35-40%, further reinforcing the necessity for collaboration between policymakers, enterprise players, and groups to foster sustainable practices. but, challenges remain, together with inadequate infrastructure, competition with traditional tourism, and the need for constant coverage assistance. This research emphasizes the ability of green tourism as a pivotal factor of sustainable financial development even as highlighting regions for similar research, particularly the integration of theoretical insights with empirical evidence to optimize green tourism strategies. in the end, this look at advocates for endured innovation and network involvement in growing tourism programs that are each economically useful and environmentally responsible.
Economic Empowerment and Community Resilience through the Development of Lejja Tourism Villages: Impact Analysis, Participation, and Sustainability Heriani Heriani; Andy Mulyana; Retnaningtyas Susanti; Yusrafiddin Yusrafiddin; Rinda Novianti; Rahmad Purnama
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1147

Abstract

This study aims to analyze the economic impact, level of community participation, and sustainability challenges in the development of Lejja Tourism Village, Soppeng Regency, as a community-based tourism model. The approach used is qualitative with data collection techniques through in-depth interviews, participatory observations, and documentation studies. Data were analyzed using open coding methods to identify key themes emerging from the experiences of communities and local stakeholders. The results of the study show that tourism development in Lejja has a positive economic impact in the form of income diversification, the growth of local culinary and handicraft businesses, and the increasing role of village institutions such as BUMDes. However, these economic benefits have not been evenly distributed due to limited access to capital and differences in geographical positions between village areas. The level of community participation is still dominant at the implementation stage, while involvement in strategic decision-making is still low due to the top-down governance model. In addition, sustainability challenges arise such as increasing waste volume and decreasing hot water discharge that demand the application of the triple bottom line principle in environmental governance. On the other hand, communities show high adaptive capacity through social solidarity and local business innovation that can maintain economic resilience during times of crisis. This study concludes that the development of Lejja Tourism Village can be an instrument for economic empowerment and community resilience if managed through collaborative governance, strengthening human resource capacity, and inclusive and sustainable tourism policies. These findings enrich the literature on community-based tourism in rural Indonesia’s context and provide practical recommendations for local governments and village institutions in strengthening local economies based on sustainable tourism.