Ni Made Eka Mahadewi
Bali Tourism Polytechnic, Indonesia

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Quantum Tourism in Bali: Integrating Cultural Heritage with Advanced Technologies for a Transformative Travel Experience Ni Made Eka Mahadewi; Ida Bagus Putu Puja; I Wayan Mertha; Vijay Singh Rathore; Norol Hamiza Zamzuri
Jurnal Kajian Bali (Journal of Bali Studies) Vol 15 No 1 (2025): New Dimensions of Bali Tourism
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p08

Abstract

Quantum tourism is an emerging phenomenon that integrates traditional tourism experiences with advanced technological, cultural, and spiritual dimensions. This study aims to explore the application of quantum tourism in Bali, analyzing how cultural and spiritual elements, alongside emerging technologies, can be synergized to enhance the tourism experience. The research employs a mixed method approach, where qualitative approach using interviews, data from previous studies, and quantitative approach using surveys with key stakeholders in Bali’s tourism industry. Combination of survey modes used were directed to the available sample frame. The findings enhance the conceptual understanding of quantum tourism by highlighting the quantum technology and central role of Bali’s spiritual energy, taksu, in shaping tourist experiences. However, the study also reveals the underutilization of advanced technologies such as IoT and AI. Findings suggest that, in times of uncertainty, investing in quantum technologies and sustainable practices could bolster Bali’s hotel, travel and tourism industry, ensuring it remains competitive and culturally authentic.
Quantum Tourism in Bali: Integrating Cultural Heritage with Advanced Technologies for a Transformative Travel Experience Ni Made Eka Mahadewi; Ida Bagus Putu Puja; I Wayan Mertha; Vijay Singh Rathore; Norol Hamiza Zamzuri
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 1 (2025): New Dimensions of Bali Tourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p08

Abstract

Quantum tourism is an emerging phenomenon that integrates traditional tourism experiences with advanced technological, cultural, and spiritual dimensions. This study aims to explore the application of quantum tourism in Bali, analyzing how cultural and spiritual elements, alongside emerging technologies, can be synergized to enhance the tourism experience. The research employs a mixed method approach, where qualitative approach using interviews, data from previous studies, and quantitative approach using surveys with key stakeholders in Bali’s tourism industry. Combination of survey modes used were directed to the available sample frame. The findings enhance the conceptual understanding of quantum tourism by highlighting the quantum technology and central role of Bali’s spiritual energy, taksu, in shaping tourist experiences. However, the study also reveals the underutilization of advanced technologies such as IoT and AI. Findings suggest that, in times of uncertainty, investing in quantum technologies and sustainable practices could bolster Bali’s hotel, travel and tourism industry, ensuring it remains competitive and culturally authentic.
Integrating Advanced Digital Technologies in Event Tourism: Reframing “Quantum Tourism” within Smart Destination Development in Bali Ni Made Eka Mahadewi; Dahlan Abdullah
E-Journal of Tourism Volume 13 Number 1 (March 2026)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v13i1.3112

Abstract

The acceleration of digital transformation in tourism has intensified the need for destinations to adopt advanced technologies to enhance competitiveness and visitor experience. While emerging narratives such as “quantum tourism” have gained attention, the concept remains theoretically ambiguous and empirically underexplored. This study aims to critically examine the role of advanced digital technologies in Bali’s event tourism ecosystem and to reassess the conceptual validity of “quantum tourism” within a smart destination framework. A qualitative-dominant mixed-method approach was employed, combining questionnaire data (n = 101) with semi-structured interviews and field observations involving key tourism stakeholders. The findings indicate that while digital technologies—particularly mobile platforms and Internet of Things (IoT)—are widely adopted (92.1%), stakeholders demonstrate limited understanding of advanced technological paradigms labeled as “quantum.” This study reframes “quantum tourism” as a metaphorical construct reflecting complexity, interconnectivity, and adaptive systems rather than a distinct technological domain. Managerial implications emphasize the need for realistic digital strategies, capacity building, and evidence-based technology adoption.