Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
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This Author published in this journals
All Journal Jurnal Kajian Bali
I Wayan MERTHA
Bali Tourism Polytechnic, Indonesia
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Quantum Tourism in Bali: Integrating Cultural Heritage with Advanced Technologies for a Transformative Travel Experience Ni Made Eka Mahadewi; Ida Bagus Putu Puja; I Wayan Mertha; Vijay Singh Rathore; Norol Hamiza Zamzuri
Jurnal Kajian Bali (Journal of Bali Studies) Vol 15 No 1 (2025): New Dimensions of Bali Tourism
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p08

Abstract

Quantum tourism is an emerging phenomenon that integrates traditional tourism experiences with advanced technological, cultural, and spiritual dimensions. This study aims to explore the application of quantum tourism in Bali, analyzing how cultural and spiritual elements, alongside emerging technologies, can be synergized to enhance the tourism experience. The research employs a mixed method approach, where qualitative approach using interviews, data from previous studies, and quantitative approach using surveys with key stakeholders in Bali’s tourism industry. Combination of survey modes used were directed to the available sample frame. The findings enhance the conceptual understanding of quantum tourism by highlighting the quantum technology and central role of Bali’s spiritual energy, taksu, in shaping tourist experiences. However, the study also reveals the underutilization of advanced technologies such as IoT and AI. Findings suggest that, in times of uncertainty, investing in quantum technologies and sustainable practices could bolster Bali’s hotel, travel and tourism industry, ensuring it remains competitive and culturally authentic.
Co-Authors Ida Bagus Putu Puja Ni Made Eka Mahadewi Norol Hamiza Zamzuri Vijay Singh Rathore