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All Journal PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi
Asep Saepuloh
Universitas Muhammadiyah Bandung
Economics, Econometrics & Finance

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Pengaruh Debt To Equity Ratio (DER), Total Asset Turnover (TATO) Dan Net Profit Margin (NPM), Terhadap Return On Equity (ROE) Pada Sub Sektor Transportasi & Logistik Yang Terdaftar Di Bursa Efek Indonesia Periode 2021-2024 Asep Saepuloh; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/sthzy362

Abstract

This study aims to analyze the effect of Debt to Equity Ratio (DER), Total Asset Turnover (TATO), and Net Profit Margin (NPM) on Return On Equity (ROE) in transportation and logistics sub-sector companies listed on the Indonesia Stock Exchange for the 2021–2024 period. Using the panel data regression method with a sample of 13 companies and a total of 52 observations, this study determined the Common Effect Model (CEM) as the best model based on a series of model selection tests. The research data met the requirements of classical assumption tests, being free from multicollinerity and heteroscedasticity issues. Partial test results (t-test) indicate that the DER variable has a positive and significant effect on ROE. Meanwhile, the TATO variable does not have a significant effect on ROE , and the NPM variable shows a significant effect but with a negative coefficient direction toward ROE in this sub-sector. Simultaneously (F-test), the variables DER, TATO, and NPM collectively affect ROE. The coefficient of determination (Adjusted R Square) of 0.5305 indicates that the independent variables in this study can explain the ROE variable by 53.05%, while the remainder is explained by other factors outside the model.
Analisis Efektivitas Manajemen Risiko Valuta Asing terhadap Profitabilitas PT Garuda Indonesia (Persero) Tbk (2020-2024) Meilanie Tri Pratiwi; Asep Saepuloh; Muhamad Dzikry Raynan; Perwito Perwito
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4046d349

Abstract

The development of international capital flows has driven an increase in corporate involvement in cross-border transactions using foreign currencies, thereby creating exchange rate fluctuation risks. PT Garuda Indonesia (Persero) Tbk, as an airline company operating internationally, has a high level of foreign exchange exposure, particularly in operational costs and liabilities dominated by the US dollar. This study aims to analyze the effectiveness of foreign exchange risk management on the profitability of PT Garuda Indonesia (Persero) Tbk during the 2020–2024 period. The study uses a descriptive quantitative approach with secondary data sourced from the Bank Indonesia middle exchange rate and PT Garuda Indonesia (Persero) Tbk's annual reports. Foreign exchange risk is measured through the ratio of exchange rate gains (losses) to operating profit, while profitability is measured using Return on Assets (ROA). Research results show that the foreign exchange risk faced by companies is significant and impacts financial performance. The effectiveness of foreign exchange risk management shows varying results from year to year. Company profitability, measured using ROA, also experiences fluctuations. Descriptively, there is a correlation between the effectiveness of foreign exchange risk management and company profitability, although profitability is also influenced by factors other than exchange rate risk.
Penerapan Manajemen Strategis dalam Meningkatkan Daya Saing UMKM: Studi Kasus Cireng Seuhah Panyileukan Pina Aulia M; Syahla Mutia Aini; Mila Salbiyah; Asep Saepuloh; Fajar Yunawwirudin; Siti Mardiana
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/hgs97975

Abstract

This study aims to analyze the implementation of strategic management to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) through a case study of Cireng Seuhah Panyilekann, a local business specializing in traditional Sundanese snack food, cireng (fried tapioca cake). Despite its potential market, this MSME faces challenges related to product quality, distribution, and promotion. This research employs a qualitative approach using a case study method, interviews, and direct observation of the business owners and consumers. The findings reveal that product differentiation strategy, along with a strong focus on quality and innovation in flavor varieties, plays a key role in improving competitiveness. Additionally, effective marketing management through social media and partnerships with distribution agents significantly contribute to market expansion and product visibility. By implementing the right strategies, Cireng Seuhah Panyilekann has successfully improved its position in the local market and strengthened customer loyalty.
Analisis Strategi Pengiriman Internasional Produk Kecantikan oleh UMKM: Studi Kasus Kuku Palsu Imel Aura Agustin; Nadila Elsa; Nur Fauziah Putri; Asep Saepuloh; Yoga Sampurna
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/t89z9a15

Abstract

Studi ini bertujuan untuk mengeksplorasi strategi pengiriman internasional yang diterapkan oleh Aurra Beauty Bar, sebuah usaha mikro yang mengekspor produk kuku palsu dengan merek Aurra Nailss ke Malaysia. Penelitian ini memanfaatkan metode deskriptif kualitatif dengan pendekatan studi kasus. Fokus utama dari kajian ini meliputi proses komunikasi, sistem transaksi, pengelolaan logistik, dan tantangan yang dihadapi dalam proses pengiriman lintas batas. Pengumpulan data dilakukan melalui observasi, dokumentasi, dan wawancara. Temuan menunjukkan bahwa meskipun beroperasi dalam skala mikro, Aurra Beauty Bar mampu berhasil dalam pengiriman internasional dengan memanfaatkan jaringan pribadi, menggunakan layanan logistik yang terpercaya (Lion Parcel), dan mengadopsi solusi pembayaran yang fleksibel seperti Wise. Tantangan terkait akses terbatas pada sistem pembayaran internasional dan hambatan komunikasi dengan pembeli berhasil diatasi melalui strategi yang adaptif. Kesimpulan dari penelitian ini menyatakan bahwa usaha kecil memiliki potensi untuk meraih pasar internasional dengan perencanaan yang matang, adaptasi strategis, dan optimalisasi sumber daya.
Co-Authors Alfiana Fajar Yunawwirudin Imel Aura Agustin Meilanie Tri Pratiwi Mila Salbiyah Muhamad Dzikry Raynan Nadila Elsa Nur Fauziah Putri Perwito Perwito Pina Aulia M Siti Mardiana Syahla Mutia Aini Yoga Sampurna