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Deny Solaiman
Universitas Insan Pembangunan Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of the Influence of Environmental Conditions, Communication Level and Motivation Level on the Performance of Automotive Industry Employees Neta Mirda Santi; Francisca Sestri Goestjahjanti; winanti winanti; Istajib Kulla Himmy’azz; Nia Kurniawati; Yeremia Mendrofa; Karyono Karyono; Dwi Ferdiyatmoko Cahya Kumoro; RDN Dwi Putriani; Deny Solaiman
Journal of E-business and Management Science Vol. 2 No. 1 (2024): Juni 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i1.141

Abstract

The importance of working environmental conditions, level of communication and level of motivation in determining the success of employee performance and until now there are still many companies that do not pay attention to these three things. There are still many companies that only seek profits without caring about the work environment, low communication and low employee motivation. Research variables: Working Environmental Conditions X1, Communication Level X2, Motivation Level The sampling technique uses Slovin samples. Data were collected using a questionnaire with a Likert scale, namely asking respondents for statements regarding the respondent's level of agreement with the questionnaire statements. Meanwhile, data analysis carried out included validity tests, reliability tests, descriptive statistical tests, normality tests, multicollinearity tests, heteroscedasticity tests, simultaneous and partial correlation tests, simultaneous and partial coefficient of determination tests, simultaneous and partial regression tests, hypothesis tests (T-tests and F-test). The research results can be seen from the multiple correlation level value of 0.898, this shows that the correlation level has a very strong influence. The coefficient of determination value is 0.806, meaning that the variables of work environment conditions, level of communication and level of motivation have an influence on employee performance of 80.6% and the remaining 19.4% is influenced by other variables not examined in this research. Meanwhile, the results of simultaneous hypothesis testing show a significant effect because Fcount > Ftable (43.924 > 3.11).
Analysis of The Influence of Korean Wave, Brand Ambassador, and Brand Image on Purchasing Decisions for Korean Skincare Products in The Beauty Industry Dewi Nely Sahadah; Deny Solaiman; Fransisca Sestri Goestjahyanti; Winanti; Istajib Kulla Himmy’azz; Tatang Iman Sadewa
Journal of E-business and Management Science Vol. 2 No. 2 (2024): Desember 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i2.155

Abstract

This study aims to examine the effect of the Korean Wave, Brand Ambassador, and Brand Image on Purchasing Decisions for Korean Skincare Products in the Beauty Industry on the background of the Korean Wave or Hallyu is a global phenomenon that describes the spread of Korean pop culture, including music, drama, and fashion which has increased consumer buying interest in Korean products. With the research variables Korean Wave (X1), Brand Ambassador (X2), and Brand Image (X3) Against Purchasing Decisions (Y) Korean skincare products in the Beauty Industry. The method used is quantitative, the population of this study was conducted in the user section of skincare products totaling 100 people who were sampled. The sampling technique uses the Lemeshow formula. Data collection using a Likert scale asks for the respondent's statement regarding the respondent's level of agreement with the questionnaire statement. The data obtained was analyzed using multiple linear regression techniques to identify the relationship and influence of the three dependent variables, namely purchasing decisions. The results of the study can be seen from the value of the multiple correlation level of 0.837, this shows that the correlation level has a very strong influence. The coefficient of determination of 0.837 means that the Korean Wave, Brand Ambassador, and Brand Image variables on purchasing decisions for Korean Skincare products in the Beauty Industry are 70.1%, and the remaining 29.9%% is influenced by other variables not examined in this study. Meanwhile, the results of the hypothesis test simultaneously show a significant effect because Fcount>Ftable 74,953>2,699 with a Sig value of 0.000<0.05, there is a significant influence between the Korean Wave (X1), Brand Ambassador (X2) and Brand Image (X3) variables on Purchasing Decisions (Y).
Co-Authors Dewi Nely Sahadah Dwi Ferdiyatmoko Cahya Kumoro Francisca Sestri Goestjahjanti Fransisca Sestri Goestjahyanti Istajib Kulla Himmy’azz Karyono Karyono Neta Mirda Santi Nia Kurniawati RDN Dwi Putriani Tatang Iman Sadewa Winanti Winanti Winanti Yeremia Mendrofa