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All Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Disrupsi Bisnis E-JRM
Febriansyah, Aldhi
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Economics, Econometrics & Finance Education Social Sciences

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Journal : E-JRM

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Pengaruh Electronic Word Of Mouth, Brand Imge Dan Loyalitas Pelanggan Terhadap Minat Beli Ulang Produk Skincare Skintific. (Studi Pada Mahasiswa Universitas Islam Malang Dengan Fokus Pengguna Skintific) Febriansyah, Aldhi; Alrasyid, Harun; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), Brand Image, and Customer Loyalty on the Repurchase Intention of Skintific skincare products. The research is motivated by the increasing skincare usage among students and Skintific's strong presence in Indonesia's e-commerce market. A quantitative approach was employed by distributing questionnaires to 105 students of the Islamic University of Malang who had used Skintific products. Data were analyzed using multiple linear regression. The findings show that Electronic Word of Mouth, Brand Image, and Customer Loyalty each have a positive and significant effect on Repurchase Intention. These results suggest that positive consumer perceptions of online reviews, brand image, and loyalty directly influence their intention to repurchase. This study contributes to the development of digital marketing strategies in the beauty industry, particularly in maintaining young and digitally engaged consumers. Keywords: Electronic Word of Mouth, Brand Image, Customer Loyalty, Repurchase Intention, Skintific.
Co-Authors Amin, Muhammad Rohil Bastomi, Mohamad Christian Wiradendi Wolor Harun Alrasyid Marsofiyati Marsofiyati Nagari, Bregas Istha Sasangka Aji Nisa', Khoirotun Prayoga, Lintang Rois Arifin Salman, Ach. Rois Sya'bana, Laillia Nisfi Tristanti, Febiana Destin Wahyuningtyas, Novianur Zahro, Saniaty