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Konstruksi citra positif perusahaan rokok melalui film bertema batik: Constructing a positive image of cigarette companies through batik-themed films Wulandari, Novita Dwi; Raina, Pratita Rara
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 1 (2025): February 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i1.18901

Indonesia Kaya, initiated by a cigarette company, uploaded a batik-themed film in 2018 on the IndonesiaKaya YouTube account. The author sees indications that there is a construction of a positive image of a cigarette company through the representation presented in the film, so the purpose of this study is to reveal how the positive image of a cigarette company is displayed in a batik-themed film. The research method used is a qualitative method with representation by Stuart Hall as its main analysis tool. The result is a positive image of a cigarette company displayed in a batik-themed film through the representation presented in the film, namely Intentional Representation and Constructionist Representation. The positive image that appears in the scene in the film is that the existence of a cigarette company is no longer in doubt and is a local product that has been attached to the Indonesian nation; the cigarette company has preserved traditional products; the cigarette company has a winding journey story until now it has succeeded; the cigarette company cares about the environment, culture, and the Indonesian nation; inspiration for all cigarette factories; and is used as a role model for other cigarette factories because of its success. In this case, batik is positioned as a commodity that can generate profit for cigarette companies, namely by constructing a positive image of cigarette companies. Not only commodifying batik, but as a product of a media, in the film there is also commodification of content, audience, and labor.

Konstruksi citra positif perusahaan rokok melalui film bertema batik Wulandari, Novita Dwi; Raina, Pratita Rara
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 1 (2025): February 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i1.18901

Indonesia Kaya, initiated by a cigarette company, uploaded a batik-themed film in 2018 on the IndonesiaKaya YouTube account. The author sees indications that there is a construction of a positive image of a cigarette company through the representation presented in the film, so the purpose of this study is to reveal how the positive image of a cigarette company is displayed in a batik-themed film. The research method used is a qualitative method with representation by Stuart Hall as its main analysis tool. The result is a positive image of a cigarette company displayed in a batik-themed film through the representation presented in the film, namely Intentional Representation and Constructionist Representation. The positive image that appears in the scene in the film is that the existence of a cigarette company is no longer in doubt and is a local product that has been attached to the Indonesian nation; the cigarette company has preserved traditional products; the cigarette company has a winding journey story until now it has succeeded; the cigarette company cares about the environment, culture, and the Indonesian nation; inspiration for all cigarette factories; and is used as a role model for other cigarette factories because of its success. In this case, batik is positioned as a commodity that can generate profit for cigarette companies, namely by constructing a positive image of cigarette companies. Not only commodifying batik, but as a product of a media, in the film there is also commodification of content, audience, and labor.

Integrating Culture and Technology in Smart Tourism: A Case Study of Solo Raina, Pratita Rara; Noorva Yudhitya, Roudlotul Jannati Rochnadia; Prakoso, Priaji Iman
Journal of Business, Social and Technology Vol. 7 No. 1 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i1.578

Background: The development of smart tourism requires an integrated ecosystem framework that connects technology, governance, business, and visitor experience. Objective: This study aims to develop a comprehensive Smart Tourism Ecosystem (STE) framework and examine its relevance to Solo City, Indonesia. Methods: This study employed a qualitative, literature-based research design that combining a Systematic Literature Review (SLR) and a narrative review to established a comprehensive theoretical foundation while gaining deep contextual insight. Results: The study identifies five key dimensions of the STE: Smart Technology, Smart Business Ecosystem, Smart Governance, Tourist Experience, and Smart Destination. The findings indicate that Solo has strong potential to develop as a culturally driven smart destination, supported by its creative economy, digital initiatives, and collaborative stakeholders. Conclusion: While the proposed framework offers strategic insights, further empirical research is needed to assess local readiness and support sustainable smart tourism implementation in Indonesia.

Penguatan Media Promosi Andi Rattan Furniture melalui Fotografi Iman, Priaji; Raina, Pratita Rara; Ridlo, M. Harun Rosyid
Abdi Seni Vol. 16 No. 2 (2025)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v16i2.7186

Community service or PKM aims to create a catalogue of Andi Rattan Furniture products as promotion media through product photography. Trangsan Village, as one of the rattan industry centers in Sukoharjo, faces challenges in expanding its market reach, especially for small to medium craftsmen who rely on third parties for access to product export, including Andi Rattan Furniture. The main problems faced were the lack of marketing staff and the minimal use of digital media for product promotion. The participatory action research (PAR) approach is used in this activity to empower partners with solutions in aspects of business management and digital marketing, including product photography training and e-commerce usage. The results of the activity show that through improving business management, creating product catalogs, and activating social media, Andi Rattan Furniture can expand its market reach and increase product competitiveness at local and international levels. Continuous assistance and the implementation of digital marketing strategies are expected to support Andi Rattan Furniture sustainable businesses. Keywords: Creative Economy, Rattan, PAR, Community Service

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