Garuda - Garba Rujukan Digital

Strategi Perancangan Infografik di Layanan Jejaring Sosial Instagram dalam Perspektif Desainer. Designer's perspective on the Strategy of Designing Infographics on Social Network Services (SNS): Instagram Muhammad Harun Rosyid Ridlo
INVENSI (Jurnal Penciptaan dan Pengkajian Seni) Vol 5, No 1 (2020): Juni 2020
Publisher : Program Pascasarjana Institut Seni Indonesia Yogyakarta

Penerbitan infografik di Instagram memiliki tantangan berat. Infografik di Instagram harus berhadapan dengan berbagai jenis terbitan dan keberagaman motivasi pengguna. Tujuan kajian ini adalah untuk mengeksplorasi berbagai strategi perancangan infografik di Instagram. Responden dalam penelitian ini adalah sebanyak 32 perancang yang ditanya melalui angket daring. Seluruh data dianalisis berdasarkan hubungan antara kualitas dan strategi perancangan infografik. Hasilnya, ada beberapa strategi yang dilakukan para perancang: kesegaran dan urgensi topik, tampilan yang atraktif dan kejelasan informasi, resonansi terhadap emosi dan memori, serta validitas informasi.Infographics posting on Instagram faces some major challenges. It needs to deal with the various types of posts and the diverse motivations of the users. Hence, this study aims to explore various strategies of infographics design on Instagram. The total respondents are 32 designers who have answered an online questionnaire. Meanwhile, the collected data were analyzed based on the relation between the infographics design quality and strategy. The result shows that there are several strategies implemented by the designers, those are; immediacy and urgency of the topics, attractive displays and information clarity, resonance with emotion and memories, and information validity.

Bijak Makan: Instagram Campaign Mitigasi Perubahan Iklim dengan Strategi Kreatif Makanan Lokal Rendah Karbon Ridlo, M Harun Rosyid; Risqita, Exa Syafina Jullyan; Amalia, Fani
GESTALT : JURNAL DESAIN KOMUNIKASI VISUAL Vol. 6 No. 1 (2024): Gestalt : Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual. Fakultas Arsitektur dan Desain Jalan Raya Rungkut Madya, Gn.Anyar, Surabaya, Jawa Timur 60294

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/gestalt.v6i1.181

Perubahan iklim menjadi isu yang selalu hangat diperbincangkan dalam beberapa dekade terakhir. Kendala utama komunikasi perubahan iklim adalah kurangnya kesadaran masyarakat soal urgensi dampak perubahan iklim. Masyarakat masih menganggap bahwa perubahan iklim adalah masalah sains, padahal berdampak besar pada kehidupan sosial. Maka, perlu adanya strategi komunikasi yang mudah diakses, berkaitan erat dengan audiens, dan mampu membangkitkan emosi. Penelitian ini bertujuan untuk menyusun strategi kreatif komunikasi melalui kampanye online di layanan jejaring sosial Instagram. Pesan utama dalam kampanye ini adalah mitigasi perubahan iklim melalui konsumsi makanan lokal rendah karbon. Proses perancangan dilakukan dengan metode desain yang terdiri dari discovery, planning, creative, dan application. Hasil perancangan dapat memberikan gambaran bagaimana menyusun strategi komunikasi kreatif dan visual dalam kampanye mitigasi perubahan iklim melalui layanan jejaring sosial Instagram.

Unmasking Marlina: psychoanalytic perspectives on women's supremacy and subordination in Indonesian cinema Setiawan, Bayu; Wulandari, Sri; Ridlo, M. Harun Rosyid
Gelar : Jurnal Seni Budaya Vol. 22 No. 1 (2024)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/glr.v22i1.5540

This research aims to explore the unconscious motivations and character development portrayed in the film "Marlina, the Murderer in Four Acts" through a psychoanalytic point of view. The objectives include analyzing the visual attributes and emotional states of the character Marlina, categorizing them into complex emotions, and examining the relation between supremacy and subordination along the film storyline. By conducting a detailed visual psychoanalytic approach, integrating psychological theories and visual analysis techniques. Data collection was conducted by observing and interpreting visual attributes such as shot types, camera angles, character actions, and environmental situations in all scenes Marlina portrayed. The findings reveal how Marlina's unconscious emotional states are intricately reciprocal interactions with the male characters. Also about how supremacy and subordination are signified by her resistance against patriarchal oppression in more complex emotional states. The research highlights the method to do psychoanalytic analysis in understanding character emotion and narrative construction in cinematic works, while also focusing on approaches to explore the complexities of human emotion and behavior in film work.

MEMBER CHECKING: EVALUASI KUALITAS INFOGRAFIK TIRTO.ID DI LAYANAN JEJARING SOSIAL INSTAGRAM M. Harun Rosyid Ridlo
SENDIKRAF Jurnal Pendidikan Seni dan Industri Kreatif Vol. 4 No. 1 (2023): SENDIKRAF Jurnal Pendidikan Seni dan Industri Kreatif
Publisher : BBPPMPV Seni dan Budaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70571/psik.v4i1.66

The use of infographics has been increasingly popular on social networking services (SNS),especially on Instagram. On the other hand, infographics posting on Instagram faces somemajor challenges since it deals with various types of posts and user’s motivation. Tirto.id isone of Indonesian’ news platform which specifically uses Instagram to publish infographics.The problem is that Tirto.id often appends chartjunks to its visualization; however, it remainspopular among audiences. Hence, this study aims to determine the quality of Tirto.idinfographics. Infographic quality is determined through evaluations involving Tirto.idinfographics and their readers’ experiences. First, 23 (twenty-three) Tirto.id infographicswere evaluated for their information visualization. Then, the evaluation results were validatedbased on the experiences of 15 (fifteen) audiences through member checking. The findingsdemonstrate that Tirto.id infographics consist of content composed of various visual elementsand having specific function. The information in Tirto.id infographics was obtained fromTirto.id web page divided into two categories of information visualization. The readersexperienced two stages of perception and faced problems in understanding the infographics.Based on these findings, the evaluation results demonstrate that Tirto.id infographics have alack of clarity, precision, and efficiency. Meanwhile, readers’ interest depends on topics,information, illustrations, and data visualization in infographics.

UPAYA PEMBERDAYAAN DAN PENINGKATAN PROMOSI UMKM DESA BAGOR, MIRI, SRAGEN MELALUI PELATIHAN FOTOGRAFI PRODUK MELALUI SMARTPHONE Prilosadoso, Basnendar Herry; Rizkizh, Ditya Fajar; Ridlo, M. Harun Rosyid; Setiawan, William; Maharani, Utin Della; Santi, Oasis Fadila; Bagaskara, Danendra
Abdi Seni Vol. 15 No. 2 (2024)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Marketing via Internet media is currently commonly known as digital marketing. Digital marketing is one of the marketing media that is currently in demand by society because it can reach a wider target consumer quickly and precisely, more effectively and efficiently. In making maximum use of promotional media, the ability to create new and unique creations is needed so that messages can stick with consumers, so that the goal is to reach more consumers, one of which is photography. The partners of this PKM are UMKM in Bagor Village, Miri, Sragen, where there are around 18 products pioneered by community members. The problems faced by can be concluded based on several aspects, namely the lack of ability to promote in online media in increasing the marketing of UMKM products through online media, such as Instagram, Twitter, Facebook and other social media and UMKM members have not received basic knowledge and skills regarding product photography via camera. mobile phones as a medium for increasing sales and marketing. The solution to this problem is in the form of simple product photography training using smartphones and other supporting properties. Community empowerment is a concept of economic development in society that summarizes community values to build a new way of seeing people towards themselves and their environment that is people centered, participatory, empowering and sustainable. The stages in UMKM product photography training are as follows: Mini Studio Creation and Lighting Stage; Photo Concept Preparation Stage; Stages of Product and Property Arrangement; Shooting Stages; and Photo Editing Stages. Through this training, product photos are produced which function to increase the added value of UMKM production in Bagor, Miri, Sragen Villages as well as increasing the insight and knowledge of community members in terms of promotion and marketing in the future, as well as increasing welfare. Keywords: Empowerment, Bagor Village, Training, Product Photography, Smartphone

UPAYA PEMBERDAYAAN DAN PENINGKATAN PROMOSI UMKM DESA BAGOR, MIRI, SRAGEN MELALUI PELATIHAN FOTOGRAFI PRODUK MELALUI SMARTPHONE Prilosadoso, Basnendar Herry; Rizkizha, Ditya Fajar; Ridlo, M. Harun Rosyid; Setiawan, William; Maharani, Utin Della; Santi, Oasis Fadila; Bagaskara, Danendra
Abdi Seni Vol. 15 No. 2 (2024)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v15i2.6368

Marketing via Internet media is currently commonly known as digital marketing. Digital marketing is one of the marketing media that is currently in demand by society because it can reach a wider target consumer quickly and precisely, more effectively and efficiently. In making maximum use of promotional media, the ability to create new and unique creations is needed so that messages can stick with consumers, so that the goal is to reach more consumers, one of which is photography. The partners of this PKM are UMKM in Bagor Village, Miri, Sragen, where there are around 18 products pioneered by community members. The problems faced by can be concluded based on several aspects, namely the lack of ability to promote in online media in increasing the marketing of UMKM products through online media, such as Instagram, Twitter, Facebook and other social media and UMKM members have not received basic knowledge and skills regarding product photography via camera. mobile phones as a medium for increasing sales and marketing. The solution to this problem is in the form of simple product photography training using smartphones and other supporting properties. Community empowerment is a concept of economic development in society that summarizes community values to build a new way of seeing people towards themselves and their environment that is people centered, participatory, empowering and sustainable. The stages in UMKM product photography training are as follows: Mini Studio Creation and Lighting Stage; Photo Concept Preparation Stage; Stages of Product and Property Arrangement; Shooting Stages; and Photo Editing Stages. Through this training, product photos are produced which function to increase the added value of UMKM production in Bagor, Miri, Sragen Villages as well as increasing the insight and knowledge of community members in terms of promotion and marketing in the future, as well as increasing welfare. Keywords: Empowerment, Bagor Village, Training, Product Photography, Smartphone

Style Dadaisme Pada Desain Kemasan Parfum Lokal Monji Sebagai Strategi Promosi Untuk Merespon Tren Unboxing Di Media Sosial Monica Revias Purwa Kusuma; Ridlo, M. Harun Rosyid; Zanzabil, Bilqis Katuffahati
GESTALT : JURNAL DESAIN KOMUNIKASI VISUAL Vol. 7 No. 1 (2025): Jurnal Gestalt : Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual. Fakultas Arsitektur dan Desain Jalan Raya Rungkut Madya, Gn.Anyar, Surabaya, Jawa Timur 60294

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/gestalt.v7i1.378

Pada era modern kemasan dapat digunakan sebagai bagian promosi untuk mencapai target pasar bahkan menaikkan penjualan. Sebagai alat komunikasi, kemasan juga harus dapat mengikuti perkembangan jaman dan merespon tren terbaru. Fenomena menarik terkait kemasan yang sering muncul di beranda media sosial seperti Tiktok yaitu tren unboxing yang dilakukan pada saat melakukan pembelian. Video unboxing sendiri biasa digunakan oleh konten kreator untuk mereview suatu produk yang ingin diiklankan. Parfum lokal di Indonesia mulai marak dijual secara online kira-kira pada tahun 2019. Salah satu parfum lokal yang masuk ke kancah persaingan industri parfum yaitu Monji Perfumery yang berasal dari kota Solo. Salah satu strategi untuk merespon tren unboxing yang dapat diterapkan Monji Perfumery untuk mendapat perhatian target audiencenya secara online yaitu membuat visual desain kemasan yang menarik. Pada perancangan ini penulis menerapkan style dadaisme dengan teknik kolase digital pada desain kemasan parfum Monji. Style dadaisme dengan teknik kolase digital dipilih karena sesuai dengan target audience Monji yaitu generasi y dan z yang aktif di media sosial terutama Tiktok dan menyukai sesuatu yang unik dan artsy. Perancangan ini menggunakan pendekatan metode design thinking Eric Karjaluoto yang secara umum dibagi menjadi empat tahapan utama yaitu discovery, planning, creative, dan application. Melalui perancangan ini diharapkan mencapai tujuan yakni desain kemasan yang di buat dapat menjadi strategi promosi untuk menaikkan penjualan. Hasil dari perancangan yang telah dilaksanakan tersebut menggambarkan bahwa style dadaisme yang diterapkan pada desain kemasan parfum lokal Monji sebagai strategi promosi untuk merespon tren unboxing di media sosial berhasil mencapai tujuannya. Hal tersebut dapat dilihat dari feedback dari hasil view, likes, komen, save, share, dan konversi pembelian yang di dapat dari unggahan para konten kreator melalui video media sosial Tiktok.

Implementasi Gamifikasi Berbasis Metode Double Diamond pada Aplikasi Fitme Meningkatkan Retensi Pengguna dalam Program Penurunan Obesitas Arifin, Hanifah; Ridlo, M Harun Rosyid
Jurnal Pendidikan dan Teknologi Indonesia Vol 5 No 8 (2025): JPTI - Agustus 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpti.910

Rendahnya retensi pengguna menjadi tantangan utama dalam efektivitas aplikasi kesehatan, khususnya pada program penurunan obesitas. Penelitian ini bertujuan untuk merancang elemen gamifikasi berbasis metode Double Diamond guna meningkatkan keterlibatan jangka panjang pengguna dalam aplikasi Fitme. Metode Double Diamond diterapkan dalam empat tahap: Discover (eksplorasi masalah melalui studi pustaka dan wawancara mendalam), Define (perumusan masalah dan kebutuhan pengguna), Develop (pengembangan fitur gamifikasi seperti level, tantangan, dan penghargaan), serta Deliver (uji coba dan evaluasi prototipe). Hasil usability testing menunjukkan bahwa implementasi gamifikasi berhasil menurunkan tingkat kegagalan penggunaan menjadi 21,28% dan meningkatkan tingkat keberhasilan tinggi hingga 68%. Evaluasi AttrakDiff juga mengindikasikan kualitas positif pada dimensi Hedonic, Pragmatic, dan Attractiveness, dengan mayoritas responden memberikan skor tertinggi. Penelitian ini menunjukkan bahwa pendekatan gamifikasi yang terstruktur mampu menciptakan pengalaman pengguna yang lebih menarik dan efektif. Implikasinya, desain gamifikasi dapat menjadi strategi penting dalam pengembangan aplikasi kesehatan berbasis digital, tidak hanya meningkatkan retensi tetapi juga mendukung keberhasilan program kesehatan lebih berkelanjutan.

Strategi Perancangan UI/UX Aplikasi Fitme dengan Metode Double Diamond untuk Meningkatkan Keterlibatan Pengguna dalam Pengelolaan Obesitas pada Kesehatan Digital Hidayatulloh, Ismu Adiyat; Ridlo, M Harun Rosyid
Jurnal Pendidikan dan Teknologi Indonesia Vol 5 No 8 (2025): JPTI - Agustus 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpti.912

Rendahnya keterlibatan pengguna dalam aplikasi kesehatan digital menjadi tantangan utama dalam mendukung perubahan gaya hidup sehat secara konsisten. Penelitian ini bertujuan untuk merancang antarmuka dan pengalaman pengguna (UI/UX) pada aplikasi FitMe dengan pendekatan Double Diamond guna meningkatkan motivasi dan keterlibatan pengguna. Metode ini mencakup empat tahap: Discover, Define, Develop, dan Deliver, yang diterapkan secara iteratif. Hasil penelitian menunjukkan peningkatan signifikan pada pengalaman pengguna. Persentase keberhasilan tinggi meningkat dari 57% (iterasi 1) menjadi 82,8% (iterasi 3), dan kegagalan menurun dari 23,89% menjadi 15,56%. Skor System Usability Scale (SUS) naik menjadi 74 (kategori “Good”), sementara hasil UEQ dan AttrakDiff menunjukkan persepsi positif terutama pada aspek daya tarik visual dan motivasi emosional. Elemen gamifikasi seperti reward, leveling, dan tantangan harian terbukti meningkatkan keterlibatan melalui motivasi intrinsik dan ekstrinsik. Penelitian ini memberikan kontribusi pada pengembangan aplikasi kesehatan digital berbasis desain yang berpusat pada pengguna. Temuan ini menunjukkan bahwa integrasi UI/UX yang responsif dan sistem gamifikasi dapat secara signifikan meningkatkan retensi dan efektivitas penggunaan aplikasi. Studi lanjutan disarankan untuk menguji model ini pada aplikasi kesehatan lain serta mengeksplorasi bentuk gamifikasi yang lebih adaptif dan personal.

Unmasking Marlina: psychoanalytic perspectives on women's supremacy and subordination in Indonesian cinema Setiawan, Bayu; Wulandari, Sri; Ridlo, M. Harun Rosyid
Gelar: Jurnal Seni Budaya Vol. 22 No. 1 (2024)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/glr.v22i1.5540

This research aims to explore the unconscious motivations and character development portrayed in the film "Marlina, the Murderer in Four Acts" through a psychoanalytic point of view. The objectives include analyzing the visual attributes and emotional states of the character Marlina, categorizing them into complex emotions, and examining the relation between supremacy and subordination along the film storyline. By conducting a detailed visual psychoanalytic approach, integrating psychological theories and visual analysis techniques. Data collection was conducted by observing and interpreting visual attributes such as shot types, camera angles, character actions, and environmental situations in all scenes Marlina portrayed. The findings reveal how Marlina's unconscious emotional states are intricately reciprocal interactions with the male characters. Also about how supremacy and subordination are signified by her resistance against patriarchal oppression in more complex emotional states. The research highlights the method to do psychoanalytic analysis in understanding character emotion and narrative construction in cinematic works, while also focusing on approaches to explore the complexities of human emotion and behavior in film work.

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