Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Dehasen Mengabdi
Santri, Dila
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pelatihan Manajemen Pemasaran Untuk Meningkatkan Usaha Komplang Ikan di Jln. Pasundan 2 RT 05 RW 01 Kelurahan Sumber Jaya Kecamatan Kampung Melayu Noviantoro, Rinto; Fitriano, Yun; Santri, Dila; Anggini, Anggini; Sari, Yana Nopita
Jurnal Dehasen Mengabdi Vol 1 No 2 (2022): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.224 KB) | DOI: 10.37676/jdm.v1i2.2779

Abstract

Marketing management is a well-planned, organized, coordinated and supervised marketing activity that will produce satisfactory results. But at this time there are still a lot of komplang fish businesses that have not been able to manage marketing properly and correctly. There are several factors that cause this komplang fish business not to manage marketing properly and correctly, one of which is their ignorance of science and knowledge and they do not know where to start to manage marketing properly and correctly. Therefore, our dedication team for university lecturers and accounting students provides simple marketing management training, especially practicing the 4p theory marketing mix which will improve the quality of marketing for the komplang fish business. The method used is socialization in the form of inauguration, discussion, and marketing mix practices. The results of this service are very helpful for business owners of komplang fish in marketing management.
Co-Authors Anggini, Anggini Fitriano, Yun Rinto Noviantoro, Rinto Sari, Yana Nopita