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All Journal Pioneer: Journal of Language and Literature Research on Applied Linguistics and Literature
Adi, Soni Rahayu
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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The Dynamics of Product Naming Processes for Micro, Small, and Medium Enterprises (MSME) in Kotakulon Village Nurhasanah, Nurhasanah; Devita, Afni Apriliyanti; Adi, Soni Rahayu; Lesmana, Yogi Wijaya
Pioneer: Journal of Language and Literature Vol 16 No 2 (2024)
Publisher : Faculty of Letters, Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/pioneer.v16i2.5447

Abstract

This study aims to investigate the dynamics of the MSME product naming process in Kotakulon Village and analyze the role of names in shaping the brand image. The study used ethnolinguistics analysis combined with a qualitative descriptive method to determine the dynamic of the naming process. Ethnolinguistics theory was used to solve the research questions: (1) how is the product naming process, and (2) what is the background behind the product naming process? The experts and the owner of the MSME product were contacted for observations, interviews, and documentation to gather data. The results show that the dynamic of the product naming process has eight categories. Those are processed product name, original product name, local language product name, acronym product name, local product name, shape characteristics product name, unique product name, and owner’s product name. The study concludes that MSME owners should know the importance of brand image. The benefit is that it will make the product better known to the public and make consumers repurchase it.
METHAPOR EXPRESSIONS IN “WHEN WE ALL FALL ASSLEEP WHERE DO WE GO” ALBUM BY BILLIE EILLISH Adi, Soni Rahayu; Devita, Afni Apriliyanti
ReALL - Research on Applied Linguistics and Literature Vol. 3 No. 1 (2024): Research on Applied Linguistics and Literature
Publisher : Fakultas Ilmu Budaya and LPPM Universitas Sebelas April

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Abstract

Using metaphors in song lyrics could enrich aesthetic values and deep meaning to the listeners. This study aims to examine the kinds of metaphor expressions and the meaning contained in the lyrics of Billie Eilish's “When We All Fall Asleep Where Do We Go” album (2019) using the theory from Lakoff and Johson (2003) for metaphor types and Leech (1981) for the metaphor functions. The researcher used a descriptive qualitative method to conduct this research. The data collection is carried out through observation and note-taking techniques to record the metaphors in the album. It is found that there are 3 types of metaphor expressions as follows: Ontological, Structural, and Orientational. The type of figurative language most commonly used in this album is structural. Furthermore, there are six meanings of metaphor found in this album, as follows: Expressive, Directive, Informative, Aesthetic, Descriptive, and Phatic. The meaning metaphor commonly found in this album is Expressive.
Co-Authors Devita, Afni Apriliyanti Lesmana, Yogi Wijaya Nurhasanah Nurhasanah