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All Journal REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Prima Abdika: Jurnal Pengabdian Masyarakat
Wardhani, Erna Pramidya
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Transformasi Digital dalam E-Commerce: Live Streaming, Review Produk, dan Diskon terhadap Minat Beli Konsumen Wardhani, Erna Pramidya; Purwanti, Ika
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 9 No. 2 (2025): Volume 9 Nomor 2 April 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v9i2.14381

Abstract

Dengan studi kasus pada pengguna Shopee di Kabupaten Lamongan, penelitian ini berupaya menguji dan menilai pengaruh live streaming, review produk, dan diskon terhadap minat beli konsumen pada platform e-commerce. Penelitian ini menggunakan pendekatan explanatory research dengan metode kuantitatif. Karena populasi penelitian tidak diketahui, rumus Lemeshow digunakan untuk menghitung ukuran sampel, yang berjumlah 100 responden. Pendekatan purposive sampling menggunakan teknik pengambilan sampel dengan metode non-probability sampling. Responden yang dipilih adalah pengguna setia Shopee di Kabupaten Lamongan. Survei daring, dokumentasi, dan observasi digunakan untuk mengumpulkan data penelitian, menggunakan pendekatan Partial Least Squares (PLS) untuk analisis data. Menurut hasil penelitian, live streaming, review produk, dan diskon secara signifikan meningkatkan kecenderungan konsumen untuk melakukan pembelian. Temuan menunjukkan bahwa rencana pemasaran yang kuat dapat dikembangkan untuk meningkatkan daya tarik Shopee di antara pelanggan dengan menggabungkan fitur live streaming interaktif, ulasan membangun kepercayaan, dan diskon sebagai insentif.
Inovasi Pemasaran Industri Rumah Tangga Kerupuk Bawang Daliwangun Lamongan Riwibowo, Nola; Wiratama, Dadang; Mashuri, Mashuri; Nurlaili, Rodhotul Evita; Wardhani, Erna Pramidya
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Volume 5 Nomor 1 Tahun 2025 (Maret)
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i1.5050

Abstract

The onion cracker home industry founded by Mrs. Kusnawiyah in 1992 needs attention from the local village government. Even though it is able to survive amidst intense competition, the processed food and snack industry seems to be going nowhere. So far, this home industry only serves a limited number of orders. Marketing of onion crackers which only relies on word of mouth promotion and rudimentary packaging is felt to be less capable of reaching a wider range of consumers. The Daliwangun Village Government is collaborating with the Ahmad Dahlan Lamongan Institute of Technology and Business to develop the Onion Crackers Home Industry. This service begins with data collection carried out by interviews with related parties. The results of the interviews were used to find the right solution regarding the problems faced by the Daliwangun Onion Crackers Home Industry. Some of the activities carried out to increase the marketing of onion crackers are as follows: 1) Training on product sales strategies through online media, 2) Making more attractive packaging and 3) Using Facebook as an online promotional media. This activity was proven to be able to increase the sales volume of Daliwangun Onion Crackers.
Co-Authors Ika Purwanti Mashuri Mashuri Nurlaili, Rodhotul Evita Riwibowo, Nola Wiratama, Dadang