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All Journal Jurnal Komunikasi MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya MediaTor: Jurnal Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Prosiding Magister Ilmu Komunikasi Expose: Jurnal Ilmu Komunikasi Communication PARAHITA : Jurnal Pengabdian kepada Masyarakat Caraka : Indonesia Journal of Communication Jurnal Abdi Panca Marga Jurnal Komunikasi Global JURNAL SOSIAL TERAPAN (JSTR)

Mohammad Shihab

President University

Author-ID : 836631

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Physics Social Sciences Other

Published : 14 Documents Claim Missing Document

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Articles

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Perencanaan Komunikasi Krisis di Bengkel Har’s Motor Sukabumi Mohammad Shihab; Mikhail Kirtan
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol 2, No 1 (2021): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Tidak ada perusahaan yang kebal terhadap krisis. Krisis dapat menimpa perusahaan, baik skala besar maupun skala kecil. PT Har’s Motor adalah sebuah perusahaan otomotif yang melayani jasa modifikasi motor dan menyediakan spare part di Sukabumi. Untuk mempersiapkan krisis yang sewaktu-waktu terjadi, tim peneliti menyiapkan tiga skenario krisis yang berpotensi terjadi di perusahaan, yakni kecelakaan kerja, penularan penyakit, dan kebakaran. Kegiatan ini dilakukan untuk membantu PT Har’s Motor untuk mempersiapkan diri menghadapi krisis sebelum krisis yang sebenarnya terjadi.

Aktivitas Public Relations Pengelola Situs Pariwisata Tanjung Lesung Untuk Meningkatkan Jumlah Wisatawan Ayu Wahyuni Solihah; I Nyoman Musiasa; Mohammad Shihab
Jurnal Komunikasi Global Vol 7, No 1 (2018)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

The tourism sector is one of the sectors to increase the economy of the state. Banten is one of the province in Indonesia that has the potential to develop the tourism sector since Banten has Tanjung Lesung as Special Economic Zone. PT Banten West Java Tourism Development (BWJTD) as a developer of Tanjung Lesung has to manage various strategies to increase the number of tourists. This study explained the public relation strategies of PT BWJTD to increase the number of tourists to Tanjung Lesung. It used a model of strategic planning for public relations from Ronald D. Smith for analysis, known as The Nine Steps of Strategic Public Relations. The model includes research formative, strategy, tactics, and evaluation. The data were collected using in-depth interviews with three key informants, observation on tactics, and documentation related to Tanjung Lesung. Based on the findings, it can be concluded that the public relation strategies used by PT BWJTD are the proactive strategies.

Strategi Kampanye Public Relations Dalam Membangun Kesadaran Tentang Kesehatan Seksual (Studi Kasus: “Hotel For Play”): Public Relations Campaign Strategy in Building Awareness About Sexual Health (Case Study: “Hotel For Play”) Mohammad Shihab
Jurnal Sosial Terapan Vol 1 No 1 (2023): Jurnal Sosial Terapan, Volume 1 No. 1 April 2023
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jstr.1.1.27-38

The importance of public awareness of sexual and reproductive health is often underestimated. This is because some Indonesian people still consider that discussion on sexual health is taboo. In fact, the lack of awareness of sexual health can lead to unplanned pregnancies and transmission of sexually transmitted diseases. This research is conducted to analyze the implementation of the “Hotel For Play” public relations campaign in building awareness sexual health awareness. All data used in this study come from reliable documents, including reputable news articles, journal articles, social media content relevant to the campaign, and company websites. The results showed that this campaign was carried out through special events themed as educational exhibitions and alliances with Tiktok creators and also sexual health practitioners. Information disseminated by Tiktok creators and journalists also create audience interest in participating in this campaign. ABSTRAK Pentingnya kesadaran masyarakat tentang kesehatan seksual dan reproduksi masih sering disepelekan. Sebagian masyarakat Indonesia masih menganggap bahwa kesehatan seksual merupakan hal yang tabu untuk diperbincangkan. Padahal, kurangnya kesadaran kesehatan seksual dapat berkontribusi pada kehamilan yang tidak direncanakan dan penularan penyakit menular seksual. Penelitian kualitatif ini dilakukan untuk menganalisa implementasi kampanye public relations “Hotel For Play” dalam membangun kesadaran tentang kesehatan seksual. Seluruh data yang digunakan pada penelitian ini berasal dari dokumen yang terpercaya, di antaranya artikel berita bereputasi, artikel jurnal, konten media sosial yang relevan dengan kampanye, dan website perusahaan. Hasil penelitian menunjukkan bahwa kampanye ini dilakukan dengan acara khusus bertema pameran edukatif dan aliansi bersama kreator Tiktok serta praktisi kesehatan seksual. Informasi yang disebarkan oleh para kreator Tiktok dan wartawan juga membantu menciptakan ketertarikan serta minat audiens untuk berpartisipasi pada kampanye ini. Dalam satu bulan, kampanye edukasi seksual ini berhasil mendatangkan 30 ribu audiens pameran berusia minimal 17 tahun; menjangkau 13 juta penonton di Tiktok; dan menghasilkan 500 konten di media sosial Instagram.

PENDAMPINGAN KOMUNIKASI PEMASARAN KEDAI KOPI JEVERA COFFEE AND EATERY CIKARANG Shihab, Mohammad; Perdana, Abhirama SD
Abdi Panca Marga Vol 5 No 1 (2024): Jurnal Abdi Panca Marga Edisi Mei 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Panca Marga Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/abdipancamarga.v5i1.1706

Indonesia is the world's third-largest coffee producer in 2022/2023. Moreover, the domestic coffee consumption trend has been steadily increasing over the last five years. It is no wonder that the coffee shop industry in Indonesia has been experiencing rapid development in recent years. As a result, the competition among coffee shops has become increasingly fierce, necessitating coffee shops to have marketing communication strategies to build brand awareness and capture consumers. Hence, support activities have been carried out to assist in the marketing communication of Jevera Coffee and Eatery in Cikarang, Bekasi Regency, West Java. The support was provided for 30 days with two main activities, namely, social media management and brand activation. The evaluation results have shown that brand activation through special events can help increase the number of sales transactions in this coffee shop. Additionally, social media monitoring indicates that the shared content has generated an online interaction rate of 1.8%. Consumers are eagerly anticipating special events organized at Jevera Coffee and Eatery. References Annur, C. M. (2020, November 24). Konsumsi Kopi Domestik di Indonesia Terus Meningkat selama 5 Tahun Terakhir. Diambil kembali dari Databoks: https://databoks.katadata.co.id/datapublish/2020/11/24/konsumsi-kopi-domestik-di-indonesia-terus-meningkat-selama-5-tahun-terakhir As'ad, M. H., & Aji, J. M. (2020). Faktor Yang Mempengaruhi Preferensi Konsumen Kedai Kopi Modern Di Bondowoso. Jurnal Sosial Ekonomi Pertanian, 182-199. Diambil kembali dari https://jurnal.unej.ac.id/index.php/JSEP/article/view/16441/8459 Fransisca, M., Hartanto, D. D., & Sylvia, M. (2020). Perancangan Brand Activation Excelso Jemursari pada Masa Pandemi Covid-19. Jurnal DKV Adiwarna, Vol. 1(16), 1-11. Diambil kembali dari https://publication.petra.ac.id/index.php/dkv/article/view/10425/9303 HP, A., Handayani, Y. I., & Ramadhanti, D. N. (2022). Meningkatkan Penjualan Produk UMKM Di Desa Pugerwetan Melalui Kanal Media Sosial Dan Online Marketplace. Jurnal Abdi Panca Marga, Vol. 3(2), 98-102. doi:10.51747/abdipancamarga.v3i2.1143 Muhamad, N. (2023, Juli 6). Indonesia Jadi Produsen Kopi Terbesar Ketiga di Dunia pada 2022/2023. Diambil kembali dari Databoks; https://databoks.katadata.co.id/datapublish/2023/07/06/indonesia-jadi-produsen-kopi-terbesar-ketiga-di-dunia-pada-20222023 Zakiyah, N. N., Gunawan, G., & Romadi, U. (2022). Pengaruh Media Sosial Instragram Terhadap Keputusan Berkunjung di Kopi Taji Lereng Bromo. Jurnal Sains Komunikasi Dan Pengembangan Masyarakat, 145-156. doi:10.29244/jskpm.v6i1.970

Co-Authors Amanda Vivi Imawati Amanda Vivi Imawati Anathasia Citra Arga Sukma Bhagaskara Ayu Wahyuni Solihah Ayu Wahyuni Solihah DINDIN DIMYATI Evangga Krishna Heny Wahyu Tamara Dwi Lestari I Nyoman Musiasa I Nyoman Musiasa Krishna, Evangga Maisa, Inas Mikhail Kirtan Musiasa, I Nyoman Perdana, Abhirama SD Pheseline Felim Tansya Calista

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