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All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Pratama, Nicholas Wila Adi
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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UNPACKING THE MEANING OF SYMBOLS AND TEXTS FEMALE FIGURE IN THE TRUCK Pratama, Nicholas Wila Adi; Swandi, I Wayan; Udayana, Anak Agung Gede Bagus; Artadi, I Made Pande
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 2 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i2.305

Abstract

A common phenomenon from time to time is that you can always find visual aspects on the tailgate of various visual idioms, ranging from images of women, idols, panoramas, words of satire, motivation, and humorous diction. Often the themes depicted are nearby phenomena and events that are “hits” in the community. Then it becomes a habitus that reinforces that the image on the truck bed turns the street into a showcase. The research focus is realized in the objectives of this study; (1) Describing visual data through 5 images in the form of female public figures who are often discussed in the world of entertainment information in Indonesia. (2) Analyzing the visual form of the female public figure is considered to represent the meaning of symbols and texts that can be interpreted. The research method used is descriptive qualitative through a hermeneutic approach to describe the contextual experience of the results of obtaining research data on the female figure on the tailgate. The research procedure was carried out through the process of collecting field data, identifying the results of further observations, literature review, extracting data through primary sources through in-depth interviews with selected sources including; members of the poor truck community, individuals who apply formal authority and local informal actors. The researcher used the principle of Paul Ricouer's Critical Hermeneutics study. The results of the research presented; (1) unfold the interpretation of symbolic meaning, that the tailgate artwork often uses symbols in the medium of expression of the tailgate to describe various social conditions and cultural contexts of everyday life which are an integral part of cultural identity. (2) Analyzing the visual text in specific styles and techniques of art creation to present a characteristic, a hallmark of a period of development of truck visual art and the identity of the truck user or driver
DIFFUSION-INNOVATION THROUGH VISUAL COMMUNICATION OF TRUCK BACK PAINTINGS IN THE COMMUNITY TRUCK OF MALANG (KTM) Pratama, Nicholas Wila Adi; Swandi, I Wayan; Udayana, Anak Agung Gede Bagus; Artadi, I Made Pande
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.329

Abstract

The phenomenon of truck bed painting has encouraged the author to further recognize it through field research conducted personally between 2016 and 2017 through the holding of a truck modification contest held by the Malang Truck Community (KMT). Currently, the community has implemented digital printing techniques as a new technique that has never been used by other artists or other truck communities. The visualization technique that was initially painted manually has now shifted to digital printing techniques that have succeeded in cutting costs to be cheaper, faster in the process, increasing the number of orders every day. The research question is how does diffusion-innovation occur in truck bed painting? The purpose of the research is to describe in detail the results of the study of diffusion and innovation that describe the tendency to use elements typical of local culture in truck bed visuals and create works of art that become an integral part of the identity of the community that uses them. Qualitative research methods using data collection techniques through in-depth interviews, observations, and visual analysis as well as deepening other relevant findings. Then determine the research participants, such as truck artists, truck owners, members of the Malang Truck Community (KTM) or local communities. Selecting a representative sample that covers various aspects of visual innovation in the context of the development of truck painting art. The results of the study found that there had been a process of innovation diffusion in truck bed painting art in the Malang Truck Community (KTM) where through visual aspects it was able to communicate ideas, messages, and meanings that encouraged the spread of new technology, new ideas, and new policy perspectives in an area where the truck community carried out a sustainable creative process.
Co-Authors Artadi, I Made Pande I Wayan Swandi Udayana, Anak Agung Gede Bagus