Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
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This Author published in this journals
All Journal International Journal of Humanities, Education, and Social Sciences
Etifit, Samuel
Unknown Affiliation
Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Impact of Symbolic Interactionism, Pragmatism and Social Constructionism on Communication and Media Practice Udoudom, Uduak; Bassey, Borono; George, Kufre; Etifit, Samuel
International Journal of Humanities, Education, and Social Sciences Vol 2 No 1 (2024): International Journal of Humanities, Education, and Social Sciences
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijhess.v2i1.2547

Abstract

As communication technologies and media platforms continue to evolve, there is a growing need to re-examine the theoretical paradigms underpinning our understanding of human interaction and meaning-making. This research elucidates the enduring relevance of three sociological perspectives—Symbolic Interactionism, Pragmatism, and Social Constructionism—for making sense of contemporary communication landscapes. Employing a qualitative meta-synthesis methodology, we analysed 50 academic articles and book chapters discussing applications of these perspectives within communication and media studies. Our analysis reveals how core concepts from each tradition—including symbolic meaning-making, practical consequences of communication, socially constructed representations—contain explanatory power for grasping new communication patterns and challenges brought by digitalization. Researchers apply Symbolic Interactionist notions of symbolic cues and improvised self-presentations to study computer-mediated communication and social media self-constructions. Pragmatist views on communicative actions as tools for desired ends inform critical analyses of fake news propagation and disinformation campaigns. Social Constructionist emphasis on mass media representations shaping shared realities has expanded to deconstructions of algorithmically-curated information environments. By elucidating these and other linkages, our study aims to revitalize engagement with forgotten or overlooked theoretical foundations in order to advance communication scholarship and enhance reflexivity within emergent media ecosystems. We conclude that integrating insights from Symbolic Interactionism, Pragmatism, and Social Constructionism remains vitally important, both for scholarly aims of explaining reality and practical aims of consciously shaping it.
Negotiating Gender Roles through Social Media Cruise: A Discourse Analysis of Geh-Geh University Narratives Udoudom, Uduak; George, Kufre; Ekanem, Idorenyin; Etifit, Samuel
International Journal of Humanities, Education, and Social Sciences Vol 3 No 3 (2025): International Journal of Humanities, Education, and Social Sciences
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijhess.v3i3.7413

Abstract

This study explores how gender roles are being negotiated through social media cruise culture, using Geh-Geh University—a popular online platform created by Nigerian social media influencer Geh-Geh—as a case study. The core issue examined is the ideological contest between divergent gender role messages promoted by Geh-Geh and his critics, such as Saidaboj and Blessing CEO, whose opposing views reflect broader societal tensions around gender expectations among Nigerian youths. Guided by Social Identity Theory, which explains how individuals align with social groups to affirm their identities and values, the study employed qualitative discourse analysis to examine online narratives and audience interactions across platforms including TikTok, Facebook, YouTube, blogs, and Instagram. Findings show that Geh-Geh uses humor, everyday language, and relatable storytelling to encourage young men to embrace hard work, responsibility, and value women who support them. In contrast, critics like Saidaboj and Blessing CEO promote messages that endorse financial dependence on men and normalize "billing culture." Audience responses revealed a polarized landscape: many young men resonate with Geh-Geh’s calls for independence, while some women express dissatisfaction, citing reduced financial benefits in relationships. The study concludes that gender roles among Nigerian youths are increasingly shaped by online discourse, where traditional expectations are being redefined and contested. Social media cruise has emerged as a powerful arena for gender negotiation. The study recommends that educators, policymakers, and advocacy organizations leverage digital literacy and participatory dialogue platforms to foster healthier, more equitable gender relations among young people in the digital age.
Co-Authors Bassey, Borono Ekanem, Idorenyin George, Kufre Udoudom, Uduak