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All Journal International Journal of Multidisciplinary: Applied Business and Education Research International Journal of Multidisciplinary Approach Research and Science Journal of Business Management and Economic Development Pancasila International Journal of Applied Social Science Journal of Health Science and Medical Therapy Journal of Community Service and Society Empowerment
Udoudom, Uduak
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Media Literacy and Its Implications for The Understanding of Truth and Reality: A Philosophical Exploration Udoudom, Uduak; George, Kufre; Igiri, Anthony; Aruku, Kalita Joseph
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 12 (2023): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.12.08

Abstract

In an era characterized by an overwhelming abundance of information and media channels, the concept of truth and reality has become increasingly complex. Media literacy, the ability to critically analyse, evaluate, and understand media messages, plays a crucial role in navigating this complexity. This paper explores the philosophical dimensions of media literacy and its implications for the understanding of truth and reality. Drawing on interdisciplinary perspectives from philosophy, communication studies, and cognitive science, this study investigates the intricate relationship between media literacy and the construction of truth and reality. By delving into various philosophical frameworks, including epistemology, ontology, and phenomenology, the research examined how individuals' media literacy skills shape their perceptions and interpretations of truth and reality. Additionally, the study examines how media literacy influences individuals' ontological understanding of reality. It explores how media messages shape and mediate individuals' perception of the world, examining the interplay between subjective experiences, social constructs, and media representations. Furthermore, the study investigated the potential for media literacy to foster a more nuanced understanding of reality, encouraging individuals to engage in critical reflexivity and challenge their preconceived notions. The findings of this study showed that media literacy plays a pivotal role in enhancing critical thinking skills and mitigating truth distortion in a post-truth society.
Impact of Social Media Platform on Entrepreneurial Venture: A Technopreneurship Perspective Udoudom, Uduak; Brown, George; George, Kufre
Journal of Business Management and Economic Development Том 2 № 02 (2024): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i02.595

Abstract

This conceptual research explores the impact of social media platforms on entrepreneurial ventures, specifically from a technopreneurship perspective. The study examines the ways in which social media platforms have become integral tools for technopreneurs, who leverage technology and innovation in their entrepreneurial pursuits. The study highlights key findings related to the influence of social media on business strategy, marketing, customer engagement, and overall venture success within the technopreneurial landscape. Additionally, the research examines challenges and opportunities arising from the relationship between social media and technopreneurship, shedding light on evolving trends and best practices. The findings will contribute valuable insights for entrepreneurs, researchers, and policymakers seeking to understand and harness the transformative power of social media in the dynamic realm of technopreneurship.
Impact of Digital Learning Platforms on Behaviour Change Communication in Public Health Education Udoudom, Uduak; George, Kufre; Igiri, Anthony
Pancasila International Journal of Applied Social Science Том 2 № 01 (2024): Pancasila International Journal of Applied Social Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/pancasila.v2i01.512

Abstract

This conceptual research explores the transformative potential of digital learning platforms in the realm of behaviour change communication within the context of public health education. With the rapid advancement of digital technology, the traditional methods of health communication are being reimagined, offering new opportunities and challenges for promoting healthier behaviours and lifestyles. The research seeks to understand the evolving landscape of digital learning platforms and their integration into public health education programs. It investigates how these platforms can be leveraged to design and disseminate behaviour change communication interventions effectively. The study examines the theoretical foundations that underpin behaviour change communication and the ways in which digital learning platforms can enhance these foundations. Furthermore, the research addresses the critical issue of accessibility and inclusivity, as digital platforms have the potential to bridge the gap between diverse populations in terms of health literacy, socio-economic status, and geographical location. By employing a conceptual framework that combines elements of health communication theory, pedagogy, and technology adoption models, this study aims to provide insights into the effective utilization of digital learning platforms for behaviour change communication. Findings indicate that the use of digital learning platforms has led to increase engagement in public health education. This exploration is expected to shed light on the potential of these platforms to drive positive health behaviour change among diverse populations and pave the way for more informed strategies in the field of public health education. Ultimately, this research aims to encourage further exploration and development of digital learning tools for behaviour change communication in public health, with the potential to make a significant impact on global health outcomes.
Multimedia Messaging for Social Change: Assessing the Impact of Multimedia Integration in Development Communication Campaigns Udoudom, Uduak; Okon, Ememobong; Pam, Christiana; Brown, George
Journal of Community Service and Society Empowerment Том 2 № 02 (2024): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v2i02.581

Abstract

This research explores the transformative potential of multimedia messaging in development communication campaigns, with a focus on its impact on social change. As technology continues to advance, multimedia integration, encompassing elements such as text, images, audio, and video, has become a powerful tool for conveying messages and influencing behaviour. This study aims to assess the effectiveness and implications of incorporating multimedia into development communication initiatives. The paper examines various multimedia formats utilized in social change campaigns and assesses their influence on target audiences. By reviewing existing literature and case studies the study aims to identify patterns, challenges, and success factors associated with multimedia messaging. Additionally, attention is given to the role of digital platforms and social media in amplifying the reach and engagement of multimedia campaigns. Key considerations include the cognitive and emotional impact of multimedia messages, audience receptivity, and the potential for behaviour change. The research also investigates ethical considerations related to multimedia communication in the context of social change, addressing issues such as cultural sensitivity, inclusivity, and the potential for unintended consequences. Findings from this research will contribute valuable insights to the field of development communication, guiding practitioners, and researchers in optimizing the design and implementation of multimedia messaging strategies for effective social change. The overarching goal is to enhance our understanding of the dynamic interplay between multimedia communication and its ability to drive positive societal transformations.
Utilization of Symbolic Interactionism, Pragmatism, and Social Constructionism in Development Communication Campaigns in Nigeria Udoudom, Uduak; Ekpe, Patrick; George, Kufre
International Journal of Multidisciplinary Approach Research and Science Том 2 № 02 (2024): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v2i02.711

Abstract

This qualitative case study analysed the utilization of symbolic interactionism, pragmatism, and social constructionism in recent development communication campaigns in Nigeria. A dataset of 87 campaigns over the last 5 years across rural, urban, northern, southern, and coastal regions was compiled. Deductive and inductive thematic analysis examined shared meanings, communicative actions towards desired ends, socially constructed representations, and additional context-specific patterns. These theoretical lenses provide valuable insights into target audiences, messaging techniques, and facilitating behavioural and social change. Symbolic interactionism focuses on shared meanings arising through social interactions and informs the cultural framing of campaign messages. Pragmatism suggests appealing to the practical impacts on people’s lives rather than abstract principles to motivate change. Finally, social constructionism sees societal issues as constructed through discourse, which campaigns can influence through strategic communication. Together, these three perspectives offer a conceptual toolkit for designing resonant campaigns, grounded in the local context, that raise awareness on issues like poverty, health, and gender equality while also shaping public discourse and norms in the longer term. Further scholarship on practical applications of these theories can improve developmental outcomes in Nigeria. This desk analysis provides a foundation for future empirical studies on campaign design and reception, and sets an agenda for theory-driven communication strategies that create meaningful social change.
TikTok Narratology, Health Belief System and Sexual Health Awareness among Students of Akwa Ibom State University Udoudom, Uduak
Journal of Health Science and Medical Therapy Том 3 № 01 (2025): Journal of Health Science and Medical Therapy
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jhsmt.v3i01.1461

Abstract

This study investigated the influence of TikTok narratology and students' health belief systems on sexual health awareness among Akwa Ibom State University students. The research utilised the Health Belief Model as its theoretical framework. The study employed a cross-sectional survey design, with a sample size of 370 participants drawn from the population of 10,200 students using the Krejcie and Morgan formula. A structured questionnaire was employed to gather data, which was analysed to determine students' knowledge, perception, and practices regarding reproductive and sexual health information shared on TikTok platform. Findings demonstrated that TikTok increased students' understanding of reproductive and sexual health issues, with many participants finding its content relatable, engaging, and informative. However, participants evaluated content credibility primarily through its alignment with their existing health beliefs. While TikTok campaigns by organisations such as the Society for Family Health (SFH) and the Association for Reproductive and Family Health (ARFH) effectively shaped participants' knowledge, attitudes, and practices, doubt existed when the content contradicted cultural or personal health beliefs. Additionally, the combination of easy accessibility with innovative narrativity enabled TikTok to become an effective health communication channel, but it needed enhancement to adapt sensibly to different cultural belief systems. The study concluded that students' health belief systems determine how effectively TikTok could spread sexual health information, though the platform is a valuable tool for sexual health information dissemination. It is recommended that health educators and campaign organisers develop culturally sensitive and credible content that aligns with student's needs while working with trusted organisations to integrate TikTok into broader health awareness programmes. Communicators were also urged to support digital health campaigns to enhance their reach and impact.
Co-Authors Akpan, Uwem Aruku, Kalita Joseph Bassey, Borono Brown, George Ekanem, Idorenyin Ekpe, Patrick Etifit, Samuel George, Kufre Igiri, Anthony John, Innocent Ntegwung, Esther Nwokeocha, Ifeanyi Okon, Ememobong Pam, Christiana