Article Per Year (5 Year)
p-Index From 2021 - 2026
1.347
P-Index
This Author published in this journals
All Journal International Journal of Multidisciplinary: Applied Business and Education Research International Journal of Multidisciplinary Approach Research and Science Journal of Business Management and Economic Development Pancasila International Journal of Applied Social Science
George, Kufre
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Media Literacy and Its Implications for The Understanding of Truth and Reality: A Philosophical Exploration Udoudom, Uduak; George, Kufre; Igiri, Anthony; Aruku, Kalita Joseph
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 12 (2023): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.12.08

Abstract

In an era characterized by an overwhelming abundance of information and media channels, the concept of truth and reality has become increasingly complex. Media literacy, the ability to critically analyse, evaluate, and understand media messages, plays a crucial role in navigating this complexity. This paper explores the philosophical dimensions of media literacy and its implications for the understanding of truth and reality. Drawing on interdisciplinary perspectives from philosophy, communication studies, and cognitive science, this study investigates the intricate relationship between media literacy and the construction of truth and reality. By delving into various philosophical frameworks, including epistemology, ontology, and phenomenology, the research examined how individuals' media literacy skills shape their perceptions and interpretations of truth and reality. Additionally, the study examines how media literacy influences individuals' ontological understanding of reality. It explores how media messages shape and mediate individuals' perception of the world, examining the interplay between subjective experiences, social constructs, and media representations. Furthermore, the study investigated the potential for media literacy to foster a more nuanced understanding of reality, encouraging individuals to engage in critical reflexivity and challenge their preconceived notions. The findings of this study showed that media literacy plays a pivotal role in enhancing critical thinking skills and mitigating truth distortion in a post-truth society.
Impact of Social Media Platform on Entrepreneurial Venture: A Technopreneurship Perspective Udoudom, Uduak; Brown, George; George, Kufre
Journal of Business Management and Economic Development Том 2 № 02 (2024): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i02.595

Abstract

This conceptual research explores the impact of social media platforms on entrepreneurial ventures, specifically from a technopreneurship perspective. The study examines the ways in which social media platforms have become integral tools for technopreneurs, who leverage technology and innovation in their entrepreneurial pursuits. The study highlights key findings related to the influence of social media on business strategy, marketing, customer engagement, and overall venture success within the technopreneurial landscape. Additionally, the research examines challenges and opportunities arising from the relationship between social media and technopreneurship, shedding light on evolving trends and best practices. The findings will contribute valuable insights for entrepreneurs, researchers, and policymakers seeking to understand and harness the transformative power of social media in the dynamic realm of technopreneurship.
Impact of Digital Learning Platforms on Behaviour Change Communication in Public Health Education Udoudom, Uduak; George, Kufre; Igiri, Anthony
Pancasila International Journal of Applied Social Science Том 2 № 01 (2024): Pancasila International Journal of Applied Social Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/pancasila.v2i01.512

Abstract

This conceptual research explores the transformative potential of digital learning platforms in the realm of behaviour change communication within the context of public health education. With the rapid advancement of digital technology, the traditional methods of health communication are being reimagined, offering new opportunities and challenges for promoting healthier behaviours and lifestyles. The research seeks to understand the evolving landscape of digital learning platforms and their integration into public health education programs. It investigates how these platforms can be leveraged to design and disseminate behaviour change communication interventions effectively. The study examines the theoretical foundations that underpin behaviour change communication and the ways in which digital learning platforms can enhance these foundations. Furthermore, the research addresses the critical issue of accessibility and inclusivity, as digital platforms have the potential to bridge the gap between diverse populations in terms of health literacy, socio-economic status, and geographical location. By employing a conceptual framework that combines elements of health communication theory, pedagogy, and technology adoption models, this study aims to provide insights into the effective utilization of digital learning platforms for behaviour change communication. Findings indicate that the use of digital learning platforms has led to increase engagement in public health education. This exploration is expected to shed light on the potential of these platforms to drive positive health behaviour change among diverse populations and pave the way for more informed strategies in the field of public health education. Ultimately, this research aims to encourage further exploration and development of digital learning tools for behaviour change communication in public health, with the potential to make a significant impact on global health outcomes.
Utilization of Symbolic Interactionism, Pragmatism, and Social Constructionism in Development Communication Campaigns in Nigeria Udoudom, Uduak; Ekpe, Patrick; George, Kufre
International Journal of Multidisciplinary Approach Research and Science Том 2 № 02 (2024): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v2i02.711

Abstract

This qualitative case study analysed the utilization of symbolic interactionism, pragmatism, and social constructionism in recent development communication campaigns in Nigeria. A dataset of 87 campaigns over the last 5 years across rural, urban, northern, southern, and coastal regions was compiled. Deductive and inductive thematic analysis examined shared meanings, communicative actions towards desired ends, socially constructed representations, and additional context-specific patterns. These theoretical lenses provide valuable insights into target audiences, messaging techniques, and facilitating behavioural and social change. Symbolic interactionism focuses on shared meanings arising through social interactions and informs the cultural framing of campaign messages. Pragmatism suggests appealing to the practical impacts on people’s lives rather than abstract principles to motivate change. Finally, social constructionism sees societal issues as constructed through discourse, which campaigns can influence through strategic communication. Together, these three perspectives offer a conceptual toolkit for designing resonant campaigns, grounded in the local context, that raise awareness on issues like poverty, health, and gender equality while also shaping public discourse and norms in the longer term. Further scholarship on practical applications of these theories can improve developmental outcomes in Nigeria. This desk analysis provides a foundation for future empirical studies on campaign design and reception, and sets an agenda for theory-driven communication strategies that create meaningful social change.
Co-Authors Aruku, Kalita Joseph Bassey, Borono Brown, George Ekanem, Idorenyin Ekpe, Patrick Etifit, Samuel Igiri, Anthony Ntegwung, Esther Udoudom, Uduak