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All Journal Pusaka : Journal of Tourism, Hospitality, Travel and Business Event
Effendie, Mahardhika Wijaya
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Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Other

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Tourist's Bizarre Behaviors in Bali: Deconstruction of Irritation Index Theory from Gen Z Perspective Prabawa, I Wayan Sukma Winarya; Suwintari, I Gusti Ayu Eka; Semara, I Made Trisna; Effendie, Mahardhika Wijaya; Pertiwi, Putu Ratih
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 1 (2025): February-Juli
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.464

Abstract

The urgency of this research arises from the diminishing reputation of Bali tourism, attributed to the viral dissemination of peculiar tourist behaviors via social media and other platforms. If this persists, it may adversely affect Bali's tourism circumstances. The research aims were: 1) to detect and analyze alterations in individuals' attitudes resulting from exposure to negative tourism information, and 2) to develop a model linking negative tourism information exposure to changes in the attitudes of the Balinese people, with the fatigue component serving as a mediating variable. This study employed a quantitative methodology, utilizing data analysis approaches that included quantitative descriptive analysis and Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The study's findings indicate that 1) the populace remains in the "euphoria" phase, characterized by a continued acceptance of tourists, and 2) the variable of fatigue effectively mediates the impact of negative tourism information on public attitudes, exhibiting partial mediation
Co-Authors I Wayan Sukma Winarya Prabawa Putu Ratih Pertiwi Semara, I Made Trisna Suwintari, I Gusti Ayu Eka