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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Kajian Bali Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Penelitian Agama Hindu Jurnal Kepariwisataan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Ilmiah Hospitality Management Media Riset Bisnis & Manajemen Media Bina Ilmiah Indonesian Journal of Applied and Industrial Sciences (ESA) Journal of Business on Hospitality and Tourism Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Sains Terapan Pariwisata Journal of Applied Science in Tourism Destination
I Wayan Sukma Winarya Prabawa
Politeknik Pariwisata Bali
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THE UTILIZATION OF INFORMATION TECHNOLOGY AND COMMUNICATION AS A DISTRIBUTION CHANNEL IN INCREASING THE COMPETITIVENESSOF LOCAL BUSINESS IN TOURISM INDUSTRY (Case study: Homestay inUbud Village, Bali) Sukma Winarya Prabawa, I Wayan
JURNAL KEPARIWISATAAN Vol 17 No 1 (2018): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

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Abstract

The priority of tourism development in Indonesia covers the development of home stay, digitization, and air connectivity. The purpose of this study is to explore the utilization of ICT in its relation to distribution channels used by home stay owners in Ubud as a form of small-medium business owned by local communities. Data collection techniques used were stratified random sampling, secondary research, focus group discussion and in-depth interview. Through qualitative descriptive analysis techniques, the results of this study concluded that most of home stays in Ubud is familiar with ICT and has now become a major distribution channel that contributes greatly to the occupancy of home stay.
KONSEP GREEN TOURISM DAN TREND GREEN TOURISM MARKETING (STUDI LITERATUR KAJIAN GREEN TOURISM DAN IMPLEMENTASINYA) Sukma Winarya Prabawa, I Wayan
JURNAL KEPARIWISATAAN Vol 16 No 1 (2017): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

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Abstract

Isu green tourism telah mendorong banyak pihak untuk mengembangkan sebuah aktifitas pariwisata yang lebih ramah secara sosial dan lingkungan. Sensitifitas pasar juga secara tidak langsung telah mempengaruhi model dan pengemasan produk wisata oleh penyedia jasa sehingga terlihat lebih bertanggung jawab dari sisi konsumsi. Perkembangan pemahaman green tourism saat ini telah membawa kecenderungan ke arah dua sisi yang berbeda yaitu mengembangkan aktifitas pariwisata dengan konsep green tourism atau memanfaatkan tren green tourism menjadi alat promosi oleh penyedia jasa. Tulisan ini akan mengkaji teori, pemahaman dan implementasi green tourism serta kaitannya dengan green tourism marketing.
PERAN PEMERINTAH SEBAGAI REGULATOR DALAM MENDORONG IMPLEMENTASI MODEL SOCIAL ENTREPRENEURSHIP PADA BISNIS PARIWISATA DI BALI (DARI VOLUNTARY MENUJU MANDATORY) Arie Yudhistira, Putu Gede; Sukma Winarya Prabawa, I Wayan
JURNAL KEPARIWISATAAN Vol 15 No 1 (2016): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

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Abstract

Kesenjangan praktik aktifitas sosial yang terjadi antara pengusaha atau perusahaan dengan arah dan tujuan yang ditetapkan pemerintah dalam mengamanatkan pihak swasta untuk berperan serta dalam mewujudkan perubahan sosial yang berkesinambungan perlu untuk dievaluasi. Prinsip dan filosofi social entrepreneurship muncul untuk menjembatani kesenjangan tersebut dengan lebih menekankan dan menguatkan visi pengusaha agar sejalan dengan visi pemerintah. Penelitian ini bertujuan untuk mengkaji peran-peran yang dilakukan oleh pemerintah dalam mendorong implementasi model social entrepreneurship sehingga dapat memberikan masukan dari kelemahan regulasi selama ini.
Balinese Art and Tourism Promotion: From the 1931 ‘Paris Colonial Exposition’ to the Contemporary ‘Paris Tropical Carnival’ I Wayan Sukma Winarya Prabawa; I Wayan Winaja
Jurnal Kajian Bali (Journal of Bali Studies) Vol 8 No 1 (2018): MODAL BUDAYA PARIWISATA BALI
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.739 KB) | DOI: 10.24843/JKB.2018.v08.i01.p02

Abstract

The development of tourism in Bali cannot be separated from the role of artists and the community in preserving Balinese culture and tradition. This paper aims to analyze the role of artists in the preservation of Balinese culture that is associated with the promotion of Bali tourism in overseas through cultural performances which is currently known as marketing 3.0 models. Through research literatures, interviews to sample of participants and qualitative descriptive approach, this paper suggests that artists and society since the colonial era to the present day have taken an important role as tourism promotion ambassador of Bali and Indonesia, where the artists and the community have successfully presented the emotion or the spirit of Bali’s tourism a ractions.
THE UTILIZATION OF INFORMATION TECHNOLOGY AND COMMUNICATION AS A DISTRIBUTION CHANNEL IN INCREASING THE COMPETITIVENESSOF LOCAL BUSINESS IN TOURISM INDUSTRY (Case study: Homestay inUbud Village, Bali) I Wayan Sukma Winarya Prabawa
JURNAL KEPARIWISATAAN Vol 17 No 1 (2018): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v17i1.28

Abstract

The priority of tourism development in Indonesia covers the development of home stay, digitization, and air connectivity. The purpose of this study is to explore the utilization of ICT in its relation to distribution channels used by home stay owners in Ubud as a form of small-medium business owned by local communities. Data collection techniques used were stratified random sampling, secondary research, focus group discussion and in-depth interview. Through qualitative descriptive analysis techniques, the results of this study concluded that most of home stays in Ubud is familiar with ICT and has now become a major distribution channel that contributes greatly to the occupancy of home stay.
KONSEP GREEN TOURISM DAN TREND GREEN TOURISM MARKETING (STUDI LITERATUR KAJIAN GREEN TOURISM DAN IMPLEMENTASINYA) I Wayan Sukma Winarya Prabawa
JURNAL KEPARIWISATAAN Vol 16 No 1 (2017): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v16i1.81

Abstract

Isu green tourism telah mendorong banyak pihak untuk mengembangkan sebuah aktifitas pariwisata yang lebih ramah secara sosial dan lingkungan. Sensitifitas pasar juga secara tidak langsung telah mempengaruhi model dan pengemasan produk wisata oleh penyedia jasa sehingga terlihat lebih bertanggung jawab dari sisi konsumsi. Perkembangan pemahaman green tourism saat ini telah membawa kecenderungan ke arah dua sisi yang berbeda yaitu mengembangkan aktifitas pariwisata dengan konsep green tourism atau memanfaatkan tren green tourism menjadi alat promosi oleh penyedia jasa. Tulisan ini akan mengkaji teori, pemahaman dan implementasi green tourism serta kaitannya dengan green tourism marketing.
ONLINE MARKETPLACE DAN TOURIST VIRTUAL COMMUNITIES DI INDUSTRI PARIWISATA (INOVASI DISRUPTIVE DALAM INDUSTRI PARIWISATA) I Wayan Sukma Winarya Prabawa
Jurnal Ilmiah Hospitality Management Vol 8 No 1 (2017)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.38 KB) | DOI: 10.22334/jihm.v8i1.86

Abstract

The use of Technology, Information and Communication (ICT) with creative and innovative content has emerged various forms of product innovation with disruptive character. Millennial market share recently is regarded as a selective market and the actors who play a major role in the development and evolution of conventional products into new features products to respond the current needs of global society in which facilitating the ease of transactions between service providers and their consumers. This paper aims to describe the model and phenomenon of the emergence of ICT-based product innovation in the context of global tourism. Through literature review and qualitative research, it is concluded that the phenomenon is inevitable and has occurred earlier in developed countries. However the innovations have disrupted the dominating product for a long time yet this innovation have raised a new industry with benefits that cannot be underestimated to society.
CRISIS MANAGEMENT CONDUCTED BY BALI TOURISM BOARD (BTB) DURING THE MOUNT AGUNG VOLCANO ERUPTION I Wayan Sukma Winarya Prabawa; Komang Ayu Ratika Dewi
Journal of Business on Hospitality and Tourism Vol 4, No 2 (2018): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.377 KB) | DOI: 10.22334/jbhost.v4i2.123

Abstract

This study aims to determine the implementation of crisis management, which was carried out by the Bali Tourism Board (BTB) in Bali tourism recovery efforts due to the disaster of the Mount Agung eruption. Crisis management is needed to help restore the trust of tourists and tourism industry players and minimize the impact of the crisis on the destination. This research is qualitative research by collecting data using interview methods and documentation. This research shows that the crisis that emerged in Bali's tourism sector was at a serious level, where the crisis caused losses to the Bali tourism industry, both in the form of economic losses and the image of Bali. A series of crisis management actions were carried out by BTB which was divided into 5 steps; 1) crisis identification; 2) crisis analysis; 3) crisis isolation; 4) choice of strategy; 5) controlling program.
Memorable Tourist Experience Wisatawan Terhadap Wisata Kuliner Di Kawasan Pariwisata Pantai Kedonganan Kecamatan Kuta, Kabupaten Badung Doli Nafati Tela; I Wayan Mertha; I Wayan Sukma Winarya Prabawa
Jurnal Sains Terapan Pariwisata Vol. 4 No. 3 (2019): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Kawasan Pariwisata Pantai Kedonganan merupakan salah satu daya tarik wisata unggulan yang terdapat di Kecamatan Kuta, Kabupaten Badung. Mempunyai kuliner yang terkenal dan khas dari hasil olahan ikan laut (sea food) sehingga tidak sedikit wisatawan mancanegara maupun domestik yang berkunjung. Namun kunjungan wisatawan ke Kawasan Pariwisata Pantai Kedonganan baik itu wisman atau wisdom mengalami penurunan persentase pertumubuhan selama 4 terakhir. Ketika wisatawan berwisata, mereka akan menyimpan berbagai macam memori dan pengalaman yang melekat di pikiran mereka, baik itu pengalaman menyenangkan ataupun kurang menyenangkan yang tidak akan dilupakan. Untuk mengetahui pengalaman berwisata wisatawan, perlu dilakukan penelitian terkait “Memorable Tourist Experience wisatawan terhadap wisata kuliner di Kawasan Pariwisata Pantai Kedonganan Kecamatan Kuta, Kabupaten Badung. Penelitian ini menggunakan pendekatan kuantitatif, pengumpulan data dilakukan dengan metode observasi, wawancara, angket/kuesioner dan metode dokumentasi. Penyebaran kuesioner dilakukan kepada 100 responden dengan komposisi 52 responden wisdom dan 48 responden wisman. Teknik pengambilan sampel menggunakan purpossive sampling dan menggunakan teknik analisis faktor eksploratori untuk menganalisis serta menggambarkan hasil penelitian. Hasil penelitian menunjukan bahwa terdapat masing-masing lima faktor baru yang terbentuk dari pengalaman berwisata wisatawan domestik dan mancanegara ketika berwisata kuliner ke Kawasan Pariwisata Pantai Kedonganan. Pada wisatawan domestik, faktor yang paling mendominasi yakni faktor New Experience, Uniqueness, Relaxation & Enjoyment dengan eigen value 4.160 dan nilai varian 27.731%, sedangkan pada wisatawan mancanegara, faktor yang paling mendominasi adalah faktor Pleasant, Product satisfaction dengan eigen value 6.311 dan nilai varian 37.124%.
Woman and Rural Development: An Exploration of Balinese Women’s Involvement in Rural Homestay Putu Ratih Pertiwi; I Wayan Sukma Winarya Prabawa
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 18 No 2 (2024): Vol 18 No 2 (2024)
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2024.v18.i02.p08

Abstract

Homestays have emerged as a crucial discussions issue in village development initiatives. The subject of women’s involvement in household business has enhanced the discussion of how their participation improves individual quality in social interactions and is equally vital in village development. This study investigates the role of homestays in empowering women in rural Balinese communities, specifically Ubud and Blimbingsari. Despite a patriarchal social structure, women are increasingly involved in homestay businesses. The research employs a qualitative approach, using primary data sources; collected through interviews with purposive sampling. This research found that homestay businesses play a pivotal role in empowering and encouraging female members of the Ubud and Blimbingsari communities, fostering their self-recognition within their families and society. Through regular management and training, these businesses have significantly advanced the skills of female hosts, particularly in areas such as room preparation, cooking, communication, and hospitality. While these efforts have been beneficial, there remains room for further empowerment beyond the current limitations, especially in decentralizing control within the Blimbingsari tourism committee
Co-Authors Albertus Aryoseto Putranto Jati Anak Agung Gde Raka Dalem, Anak Agung Gde Raka Anak Agung Mirah Diksa Ningrum Anom Hery Suasapha Ayudia, Dewa Ayu Ratih Pradita Dewi, Komang Ayu Ratika Doli Nafati Tela Effendie, Mahardhika Wijaya Hanny Hafiar I Gusti Bagus Wiksuana I Ketut Surata I Putu Utama I Wayan Mertha I Wayan Mertha I Wayan Winaja Ida Bagus Putra Negarayana Irene Hanna H Sihombing Kadek Cahya Rika Manikaputri Komang Ayu Ratika Dewi Kristiono Liestiandre, Hanugerah Lilasari, Luh Nyoman Tri Luh Nyoman Tri Lilasari Luh Yusni Wiarti Meikassandra, Prilicia Nadia Candra Pramesti Natabella Widowati Ni Made Eka Mahadewi Ni Made Eka Mahadewi7 Ni Putu Ratna Sari Pranajaya, I Kadek Pratama, I Putu Andre Adi Putra Prilicia Meikassandra Putra, I Nyoman Cahyendra Putri Widawati, Ida Ayu Putu Ratih Pertiwi Putu Ratih Pertiwi Putu Sucita Yanthy Semara, I Made Trisna Susianti, Hartanti Woro Suwintari, I Gusti Ayu Eka Titien Damayanti Utama, I Putu