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All Journal Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Social Society
Asmi, Syifa Ramadhani
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Peran Kepuasan Pengunjung Mall pada Pengaruh Positioning Mall terhadap Loyalitas Pengunjung Mall: Studi Kasus pada Pollux Mall Chadstone Asral, Asral; Asmi, Syifa Ramadhani
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

The background of this study is based on the importance of positioning strategy in the modern retail industry, especially in the shopping center sector, to increase competitiveness and maintain customer loyalty. This study aims to analyze the role of visitor satisfaction in mediating the influence of mall positioning on visitor loyalty at Pollux Mall Chadstone. The research method used is a quantitative approach with a survey technique through a questionnaire distributed to 200 respondents who have visited Pollux Mall Chadstone at least twice in the last three months. Data analysis was carried out using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method to test the validity, reliability, and relationships between variables in the research model. The results showed that mall positioning has a positive and significant effect on visitor satisfaction (β = 0.65, p <0.001), and visitor satisfaction has a significant effect on visitor loyalty (β = 0.72, p <0.001). In addition, mall positioning also directly affects visitor loyalty (β = 0.48, p < 0.01), but the effect becomes stronger when visitor satisfaction acts as a mediating variable. The results of the Sobel test confirm that this mediation effect is significant (Z = 4.21, p < 0.001). The conclusion of this study confirms that an effective positioning strategy can increase customer loyalty, especially through increasing visitor satisfaction. The implications of this study indicate that shopping center managers need to pay attention to factors that shape positioning, such as comfort, facilities, and brand perception, to retain customers in the long term.
The Live Shopping Phenomenon on TikTok and its Impact on Local MSMEs (Study on Thrifting Traders in Gedebage Market, Bandung City) A'yuni, Vina Qurrotu; Asmi, Syifa Ramadhani; Wibisana, Sulthan Ariq
Journal Social Society Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.5.1.2025.765

Abstract

The development of digital technoslogy has changed the landscape of commerce, including the rise of live shopping features on TikTok. This study aims to examine the response of thrift MSME players in Gedebage Market, Bandung, to the TikTok Live trend. Different from previous studies that focus on new products, this research highlights thrift MSMEs that have not been widely researched. The method used is qualitative through in-depth interviews, observation, and media content analysis. The results show that Pasar Gedebage is a vibrant informal economy ecosystem, but digital adoption (especially TikTok Live) is still limited due to barriers of technological capital, digital literacy, and cultural resistance. Although social media has great potential as a promotional tool, its utilisation is still sporadic. In conclusion, thrift MSME players have not fully utilised TikTok Live and rely more on conventional methods. Support through informal networks and mentoring between business actors is needed to encourage adaptation to the digital economy.
Co-Authors A'yuni, Vina Qurrotu Asral, Asral Wibisana, Sulthan Ariq