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All Journal Journal Of Science Education And Management Business Jurnal Pendidikan Indonesia (Japendi)
Marlin, Revina
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Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Assessing The Quality Of The Ruang Guru Application Among High School Students Using The Delon And Mclean Model Approach Marlin, Revina; Veri, Jhon
Journal of Science Education and Management Business Vol. 4 No. 2 (2025): JOSEMB (Journal Of Science Education And Management Business)
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/joseamb.v4i2.552

Abstract

Ruangguru application is designed to explore the effectiveness of the ruangguru application in improving the educational experience of high school students. The quality of the application helps provide satisfaction for the organization and increases competitiveness, providing added value to high school students. To measure the success of an application, the Delone and McLean success model can be applied. By testing the system using DeLone and McLean, it is known that the quality of the ruangguru application has very good quality, namely with a score of 100%
The Influence of Innovation and Marketing Strategy on Consumer Purchasing Power in Markets in Dharmasraya Regency Marlin, Revina; Rohim, Rika; Yenti, Yatna; Susanti, Tuti; Aima, M. Havidz
Journal of Science Education and Management Business Vol. 4 No. 2 (2025): JOSEMB (Journal Of Science Education And Management Business)
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article examines the influence of innovation and marketing strategy on consumer purchasing power in the markets of Dharmasraya Regency. Using a quantitative approach, the research involved 30 randomly selected respondents from the local population. The findings indicate that while innovation is important for creating competitive advantages, it does not have a significant impact on consumer purchasing power. In contrast, marketing strategy has been shown to have a significant effect, suggesting that effective marketing approaches can enhance consumer experience and satisfaction. Consumer purchasing power is influenced by various factors, including economic conditions and community habits. These findings emphasize the importance of appropriate marketing strategies in enhancing purchasing power, while innovation must still be pursued to remain competitive in an increasingly tight market.
Study Analisis Kepuasan Pelanggan Berdasarkan Mutu Layanan Transmart di Kota Padang Marlin, Revina; Putri, Reza Yulia; Yenti, Yatna; Ichsan, Muhammad; Lusiana
Jurnal Pendidikan Indonesia Vol. 6 No. 3 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i3.7470

Abstract

Penelitian ini menganalisis tingkat kepuasan pelanggan berdasarkan kualitas layanan di Transmart Padang. Dengan meningkatnya persaingan dalam industri ritel, kualitas layanan menjadi faktor kunci dalam mempertahankan loyalitas pelanggan. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode survei menggunakan kuesioner yang didistribusikan kepada pelanggan Transmart Padang. Data yang diperoleh dianalisis menggunakan metode SmartPLS untuk menguji validitas, reliabilitas, dan pengaruh variabel terhadap kepuasan pelanggan. Hasil penelitian menunjukkan bahwa dimensi kualitas layanan seperti keandalan, daya tanggap, jaminan, empati, dan bukti fisik berkontribusi secara signifikan terhadap kepuasan pelanggan. Dari lima indikator kualitas layanan, empat di antaranya memiliki dampak signifikan terhadap kepuasan pelanggan, sedangkan satu indikator tidak valid dalam model penelitian ini. Temuan ini menegaskan bahwa perusahaan ritel perlu meningkatkan kualitas layanan untuk meningkatkan pengalaman pelanggan dan mempertahankan daya saing di pasar.
Co-Authors Aima, Muhammad Havidz Lusiana Muhammad Ichsan Putri, Reza Yulia Rohim, Rika susanti, Tuti Veri, Jhon Yenti, Yatna