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All Journal Syntax Idea Journal Of Science Education And Management Business Eduvest - Journal of Universal Studies
Rohim, Rika
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Health Professions Neuroscience Social Sciences

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Penerapan Model DeLone dan McLean dalam Menilai Keberhasilan Sistem Informasi Manajemen di Sektor Publik Rohim, Rika
Syntax Idea Vol. 7 No. 3 (2025): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntaxidea.v7i3.12642

Abstract

The implementation of management information systems (MIS) in the public sector plays an important role in improving the efficiency, transparency, and accountability of public services. To assess the success of MIS implementation, the DeLone and McLean model is used as an evaluation framework that includes six main dimensions: system quality, information quality, service quality, usage, user satisfaction, and net benefits. This study aims to analyze the extent to which these factors contribute to the success of MIS in the public sector. Using a quantitative approach, data were collected through a survey of government employees who use MIS in administrative and public service tasks. The results showed that system quality and information quality have a significant influence on user satisfaction, which ultimately increases the level of system usage. In addition, service quality is also an important factor in ensuring optimal technical support for users. Furthermore, the net benefits obtained from MIS, such as increased work efficiency, reduced administrative errors, and ease of data access, also strengthen the effectiveness of the system in supporting public sector performance. This study confirms that the implementation of the DeLone and McLean model can provide comprehensive insights in evaluating the success of MIS in the public sector. The recommendations provided include improving system quality through optimizing features and security, improving user service support, and regular training for employees to increase technology adoption. Thus, MIS can contribute more to the digital transformation of the public sector and improving the quality of service to the community.
Increasing Productivity and Competitiveness of Cute Cake and Bakery Padang MSMEs Salsabilla, Nurfatiha Pasya; Rohim, Rika; Astrilina, Lia; Wahyuni, Vika; Lusiana , Lusiana
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51623

Abstract

MSMEs play an important role in the Indonesian economy, including in the culinary sector such as Comel Cake and Bakery in Padang. However, challenges in increasing productivity and competitiveness are obstacles that must be overcome so that businesses can survive and grow. This study aims to analyze the strategies implemented by Comel Cake and Bakery in increasing operational efficiency, product innovation, and digital- based marketing in order to face industry competition. The method used is a qualitative approach with interview techniques, observation, and literature studies related to MSME management. The results of the study show that increasing productivity is carried out through optimizing the production process, employee training, and using quality raw materials at efficient costs. Meanwhile, the strategy to increase competitiveness involves product diversification, strong branding, and utilizing social media and e-commerce to reach a wider market. In addition, support from the government and the MSME community also contributes to accelerating business growth. By implementing this strategy, Comel Cake and Bakery is able to increase production volume, expand market share, and obtain greater profits. This study provides insight for MSME actors in adopting the right strategy to increase competitiveness in the digital era. Therefore, synergy between innovation, technology, and supporting policies is the main key in encouraging the sustainability and growth of MSMEs in the culinary sector.
The Influence of Innovation and Marketing Strategy on Consumer Purchasing Power in Markets in Dharmasraya Regency Marlin, Revina; Rohim, Rika; Yenti, Yatna; Susanti, Tuti; Aima, M. Havidz
Journal of Science Education and Management Business Vol. 4 No. 2 (2025): JOSEMB (Journal Of Science Education And Management Business)
Publisher : Riset Sinergi Indonesia

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Abstract

This article examines the influence of innovation and marketing strategy on consumer purchasing power in the markets of Dharmasraya Regency. Using a quantitative approach, the research involved 30 randomly selected respondents from the local population. The findings indicate that while innovation is important for creating competitive advantages, it does not have a significant impact on consumer purchasing power. In contrast, marketing strategy has been shown to have a significant effect, suggesting that effective marketing approaches can enhance consumer experience and satisfaction. Consumer purchasing power is influenced by various factors, including economic conditions and community habits. These findings emphasize the importance of appropriate marketing strategies in enhancing purchasing power, while innovation must still be pursued to remain competitive in an increasingly tight market.
Co-Authors Astrilina, Lia Havidz Aima, Havidz Lusiana , Lusiana Marlin, Revina Salsabilla, Nurfatiha Pasya susanti, Tuti Wahyuni, Vika Yenti, Yatna