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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Adinda Nur Afifah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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FAKTOR-FAKTOR YANG MEMPENGARUHI INTENTION TO DONATE MELALUI PLATFORM CROWDFUNDING Adinda Nur Afifah; Andi Muhammad Sadat; Terrylina Arvinta Monoarfa
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 3 (2023): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i3.1302

Abstract

This study aims to identify the factors that influence the intention to donate or the intention to donate through a crowdfunding platform. The research method used was quantitative involving a sample of 216 respondents, and a pre-test was carried out on 30 respondents who are Jabodetabek people who know the crowdfunding platform as a means of donation. The data collection method in this study used a survey method by distributing questionnaires online. Researchers use data sources obtained from primary data, namely data obtained directly from the object of research. The sampling technique uses a non-probability sampling approach with a purposive sampling technique. The collected data were analyzed using SPSS software version 26. The results showed that the variables of performance expectations, trust, experiential expectations, and parasocial interactions had a positive and significant effect on the intention to donate variable. Meanwhile, the effort expectancy and facilitating conditions variables have no effect on the intention to donate variable.
Co-Authors Andi Muhammad Sadat Terrylina Arvinta Monoarfa