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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Edumaspul: Jurnal Pendidikan
Zaqiyah, Siti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Other

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Rancang Bangun Media Pembelajaran Interaktif Berbasis Prezi Materi Komponen Peta Pembelajaran IPS di Kelas V SD Zaqiyah, Siti; Rustini, Tin; Dewi, Dinie Anggraeni
Edumaspul: Jurnal Pendidikan Vol 5 No 2 (2021): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v5i2.1932

Abstract

Learning media is one of components in learning planning. Learning media is a learning process tool to deliver learning materials. Teacher can use concrete learning media directly, replica, or video, audio and image as an effort to deliver teaching materials more online/distance learning either synchronously/asynchronously, and of course learning media is becoming a very important component in delivering material. However, the use of learning media in fifth grade elementary school is still less varied in several subjects, one of which is social studies. The purpose of this research is to produce Prezi-based interactive learning media on social science learning map component material for fifth grade of elementary school. This research is a design and development research using the ADDIE model which consists of 5 stages (1) analyze, (2) design, (3) development, (4) implementation, and (5) evaluation. The research instrument used is a questionnaire instrument. The validator questionnaire was used the assessment learning media by media experts and material experts. The response questionnaire was used to determine the user’s response i.e., 2 fifth grade elementary school teachers and 20 fifth grade elementary school students on Prezi-based interactive learning media on map component material for the fifth grade elementary school. The accumulated rating percentage of the validator is 89% and the accumulation of users is 87%. Thus, this learning media is very suitable to ne used in the map component of social studies learning material for the fifth grade of elementary school and can add variety use of learning media.
Implementation of Marketing and Digital Marketing Project to Increase Sales of Griya Hijau Hidroponik Smes in Bandung City Haryanto, Fara Tazkia Pramudya; Zaqiyah, Siti; Prasetyo, Andreas Recki
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i2.33502

Abstract

Griya Hijau Hidroponik has not yet fully utilized digital marketing in increasing visibility on search engines, expanding marketing reach via social media, and increasing sales conversions of harvested produce. This project applies an interview method to find out the problems faced in marketing Griya Hijau Hidroponik and a questionnaire filling method to find out market conditions. Approach the problem using marketing and digital marketing capstone project methods. The implemented strategies include rebranding, website redesign, implementing on-page SEO through creating articles, implementing off-page SEO through creating Linktree, implementing content marketing through creating Instagram content, creating Google Search Ads, and activating sales through the Shopee marketplace. As a result, the project achieved 363 website visitors with a 1.94% ad click-through rate, a 13.8% increase in Instagram followers with 2.35% engagement, and a sales conversion improvement of 7.23% in the first month and 75.3% in the second month. This project offers relevant empirical data for academics and researchers to further analyze the link between digital marketing utilization and SME sales growth.
Co-Authors Dewi, Dinie Anggraeni Haryanto, Fara Tazkia Pramudya Prasetyo, Andreas Recki Tin Rustini, Tin