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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management International Journal of Management and Business Economics IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Maneggio
Prasetyo, Andreas Recki
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Designing A Social Media Style Guide For PT. Xxx Brand Identity Prasetyo, Andreas Recki; Revinzky, Muhammad Aqshel
International Journal of Management and Business Economics Vol. 3 No. 1 (2024): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i1.600

Abstract

Rapid technological advances have encouraged companies to explore new platforms and strategies to increase public visibility and recognition. In the context of increasingly fierce competition, companies need to develop effective strategies and build a strong brand identity in order to stand out and survive in this industry. Social media has become a very important tool in efforts to build brand identity. Therefore, the development of a comprehensive social media style guide is essential. This study uses a descriptive qualitative approach in the form of a project study with the aim of formulating a social media style guide that can provide clear direction and policies. This guide aims to encourage consistency and strengthen the company's brand identity on social media platforms. The research process begins with an analysis of internal and external factors that influence social media strategy, followed by the development of a style guide. The results of the study indicate that a structured and directed social media style guide can improve content consistency and contribute significantly to strengthening brand identity on social media.
ANALISIS KANVAS MODEL BISNIS USAHA MIKRO, KECIL, DAN MENENGAH BAKMI CIKUDA Agrina, Camelia Rizki; Prasetyo, Andreas Recki; Vidiasari, Frischa Dwi
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i2.231

Abstract

This study analyzes the Business Model Canvas (BMC) of Bakmi Cikuda Micro, Small, and Medium Enterprises, a culinary business in Jatinangor. Bakmi Cikuda is famous for its homemade recipes that produce a distinctive and authentic taste, presenting interesting menu variations such as yamin noodles, kwetiau, yahun, and other dishes that are popular with students and the local community. Despite facing challenges, such as the lack of maximizing digital technology in marketing, dependence on suppliers, and a main location that is only centered and available in the Jatinangor area, Bakmi Cikuda has succeeded in attracting customers with affordable prices and a variety of menu variations. By using the Business Model Canvas, this study identifies strategies that can be applied to optimize potential and face these challenges. The elements of the Business Model Canvas analyzed include customer segments, value propositions, distribution channels, customer relationships, sources of revenue, key resources, key activities, key partners, and cost structures. The results of the analysis show that a deep understanding of these elements can help Bakmi Cikuda to be more focused in business strategy and anticipate future challenges. The proposed strategies include strengthening digital presence, diversifying supply chains, expanding reach outside Jatinangor, addressing culinary challenges in Jatinangor, improving location and accessibility and offering affordable culinary options
Strategi Pemasaran Berbasis Komunitas: Meningkatkan Perekonomian Desa Melalui Gerabah Plumpungrejo Prasetyo, Andreas Recki; Agrina, Camelia Rizki
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 1 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i1.1213

Abstract

This community service activity aims to optimize the marketing of Plumpungrejo Village's pottery products by strengthening managerial capacity and effective marketing strategies. Plumpungrejo Village, one of the Brilliant 2023 Villages, has excellent potential in high-quality pottery products that reflect traditional art. However, the village faces challenges in marketing, such as limited capital, market access, and digital marketing capabilities. This activity includes training for BUMDes Artha Mulya managers and MSME players, including an understanding of the Business Model Canvas (BMC), SWOT analysis, and implementation of the 7P strategy. The mentoring and training methods were conducted through in-depth interviews with relevant parties and data collection using primary and secondary data. As a result, participants were able to formulate strategies that included product diversification, expansion of distribution through marketplaces and social media, and strengthening creative promotions such as the "Proud of Local Products" campaign. This activity shows that an applicative training-based approach can improve the competitiveness of pottery products, expand market reach, and support the economic sustainability of village communities.ABSTRAKKegiatan pengabdian masyarakat ini bertujuan untuk mengoptimalkan pemasaran produk gerabah Desa Plumpungrejo melalui penguatan kapasitas manajerial dan strategi pemasaran yang efektif. Desa Plumpungrejo, salah satu Desa Brilian 2023, memiliki potensi besar dalam produk gerabah berkualitas tinggi yang mencerminkan seni tradisional. Namun, desa ini menghadapi tantangan dalam pemasaran, seperti keterbatasan modal, akses pasar, dan kemampuan pemasaran digital. Kegiatan ini mencakup pelatihan untuk pengelola BUMDes Artha Mulya dan pelaku UMKM, termasuk pemahaman tentang Business Model Canvas (BMC), analisis SWOT, dan penerapan strategi 7P. Metode pendampingan dan pelatihan dilakukan secara indepth interview dengan pihak terkait, pengumpulan data menggunakan data primer dan data sekunder. Hasilnya, peserta mampu merumuskan strategi yang mencakup diversifikasi produk, perluasan distribusi melalui marketplace dan media sosial, serta penguatan promosi kreatif seperti kampanye "Bangga Produk Lokal." Kegiatan ini menunjukkan bahwa pendekatan berbasis pelatihan aplikatif dapat meningkatkan daya saing produk gerabah, memperluas jangkauan pasar, dan mendukung keberlanjutan ekonomi masyarakat desa.
Digital Transformation in HR Management: The Impact of Automation on Employee Productivity and Wellbeing Farawowan, Fauziah F.; Rosalia, Olyvia; Firayani, Firayani; Prasetyo, Andreas Recki
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/1mk6f395

Abstract

Digital transformation in Human Resource Management (HRM) has become a major focus for many organizations to improve operational efficiency and effectiveness. One of the most prominent aspects is the implementation of automation in various HR processes, from recruitment, training, to performance appraisal. This study aims to analyze the effect of automation on the productivity and well-being of employees in the organization. By using quantitative methods through surveys to employees in several companies, the results showed that the implementation of automation in the HR sector can increase work productivity, reduce administrative burden, and provide more time for employees to focus on more strategic tasks. In addition, automation enables organizations to take more accurate, data-driven decisions, thereby increasing the effectiveness of HR strategies. However, automation also poses new challenges, including anxiety related to work roles, adaptation to technology, and employee mental well-being. Lack of training and effective communication can trigger resistance from employees to the changes taking place. Therefore, it is important for organizations to consider a balanced approach between technology and human aspects in the implementation of automation in HR management, including communication strategies and employee skill development so that the digital transition can run smoothly and sustainably.
ANALISIS KANVAS MODEL BISNIS UNIT USAHA BUMDES NGORAN, BLITAR, JAWA TIMUR Muizu, Wa Ode Zusnita; Prasetyo, Andreas Recki
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.342

Abstract

The case study was conducted at BUMDes Karya Mandiri located in Ngoran Village, Nglegok District, Blitar Regency, East Java on July 12 - 16, 2023. The main objective of this activity is that BUMDes Karya Mandiri is currently facing difficulties in mapping the business processes that are currently running and organized traditionally. Assistance and training were conducted to optimize the role of BUMDes Karya Mandiri in the multipurpose building rental business unit. Participants in this training and mentoring are the Village Head, Village Apparatus, BUMDes Management, Kelompok Sadar Wisata (Pokdarwis), MSME activists, and local residents. The Business Canvas model was used to map the business flow, identify weaknesses, and provide recommendations for development strategies. The proposed strategies, including marketing expansion, strengthening partnerships, improving venue quality and maintaining cleanliness, innovating services offered, customer loyalty programs, and cost efficiency, can serve as guidelines for BUMDes Karya Mandiri in facing market changes and improving competitiveness
Peningkatan Kinerja Usaha Tahu Haji Ateng Jatinangor Melalui Pemanfaatan Aplikasi Grab Food/Grab Merchant Kirana, Desty Hapsari; Prasetyo, Andreas Recki
IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Vol 4, No 3 (2025): IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat
Publisher : IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/iptek.v4i3.70754

Abstract

Abstrak. Pandemi Covid-19 mendorong perubahan perilaku konsumen ke platform digital, menjadi tantangan dan peluang bagi UMKM seperti Tahu Haji Ateng di Jatinangor. Program ini bertujuan meningkatkan kinerja usaha melalui digitalisasi pemasaran dan penguatan manajemen dengan memanfaatkan Grab Food/Grab Merchant. Analisis SWOT dan TOWS Matrix digunakan untuk merancang strategi seperti promosi diskon, diversifikasi produk, menu bundling, dan penguatan branding melalui deskripsi produk yang menarik. Hasil implementasi menunjukkan bahwa penggunaan Grab Merchant berhasil meningkatkan visibilitas produk dan memperluas pasar. Pelatihan manajemen juga mendukung efisiensi operasional, memungkinkan integrasi strategi digital marketing dengan operasional harian. Dengan langkah ini, Tahu Haji Ateng mampu menghadapi persaingan lokal dan tantangan bahan baku impor. Untuk keberlanjutan, disarankan memaksimalkan platform digital, diversifikasi produk, dan memperkuat branding melalui media sosial. Strategi ini diharapkan menjaga daya saing dan keberlanjutan usaha di era digital. Kata Kunci: Platform Digital, Pelaku Usaha, Usaha Tahu
Peningkatan Pendapatan Warga dengan Optimalisasi Pemasaran Digital untuk Produk Lilin Aromaterapi Kirana, Desty Hapsari; Agrina, Camelia Rizki; Prasetyo, Andreas Recki
Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Vol. 9 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pkm.v9i1.7314

Abstract

Pengembangan ekonomi desa melalui produk kreatif berbasis limbah merupakan solusi berkelanjutan untuk meningkatkan kesejahteraan masyarakat. Program pengabdian masyarakat ini bertujuan untuk mengoptimalkan pemasaran digital produk lilin aromaterapi yang terbuat dari minyak jelantah di Desa Sukalaksana, Kecamatan Samarang, Kabupaten Garut. Kegiatan ini melibatkan sekitar 30 peserta, warga Desa Sukalaksana, dengan durasi pelatihan selama 1 hari dan observasi sebelumnya selama kurang lebih 1 minggu. Metode yang diterapkan meliputi pelatihan pembuatan konten digital, manajemen toko online di platform e-commerce, dan strategi pemasaran melalui media sosial. Hasil pelatihan menunjukkan peningkatan keterampilan peserta dalam pemasaran produk digital, yang tercermin dari kemampuan mereka dalam mengelola akun toko online, membuat konten yang menarik, dan memahami strategi promosi dasar. Kegiatan ini mendorong munculnya inisiatif bisnis baru dan potensi peningkatan pendapatan masyarakat. Rekomendasi selanjutnya termasuk pendampingan berkelanjutan dan kolaborasi dengan lembaga lokal untuk memperkuat keberlanjutan bisnis.
Implementation of Marketing and Digital Marketing Project to Increase Sales of Griya Hijau Hidroponik Smes in Bandung City Haryanto, Fara Tazkia Pramudya; Zaqiyah, Siti; Prasetyo, Andreas Recki
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i2.33502

Abstract

Griya Hijau Hidroponik has not yet fully utilized digital marketing in increasing visibility on search engines, expanding marketing reach via social media, and increasing sales conversions of harvested produce. This project applies an interview method to find out the problems faced in marketing Griya Hijau Hidroponik and a questionnaire filling method to find out market conditions. Approach the problem using marketing and digital marketing capstone project methods. The implemented strategies include rebranding, website redesign, implementing on-page SEO through creating articles, implementing off-page SEO through creating Linktree, implementing content marketing through creating Instagram content, creating Google Search Ads, and activating sales through the Shopee marketplace. As a result, the project achieved 363 website visitors with a 1.94% ad click-through rate, a 13.8% increase in Instagram followers with 2.35% engagement, and a sales conversion improvement of 7.23% in the first month and 75.3% in the second month. This project offers relevant empirical data for academics and researchers to further analyze the link between digital marketing utilization and SME sales growth.
OPTIMALISASI MEDIA SOSIAL INSTAGRAM UNTUK MENINGKATKAN JANGKAUAN AUDIENS UMKM: STUDI KASUS WEAR BY NILA Agrina, Camelia Rizki; Prasetyo, Andreas Recki; Kirana , Desty Hapsari
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 2 (2025): Batara Wisnu | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i2.427

Abstract

This community engagement activity aims to enhance the digital marketing capacity of MSMEs through social media management assistance, using Wear by Nila—an MSME operating in the Muslim fashion sector—as a case study. The approach employed is participatory and collaborative, involving students and business owners in the processes of planning, content production, publication, and evaluation on the Instagram platform. The strategies implemented include content planning, strengthening visual identity, and the selective use of Instagram Ads. The results show a significant improvement in posting consistency, audience reach, user engagement, and the partner’s understanding of the importance of digital marketing strategies. Furthermore, this activity demonstrates that direct support from academics can help MSMEs overcome resource limitations while driving sustainable digital transformation. This program implies that a practice-based mentoring model can be replicated as a strategic contribution of higher education institutions in supporting MSME empowerment in the digital economy era.
Co-Authors Agrina, Camelia Rizki Desty Hapsari Kirana Farawowan, Fauziah F. Firayani, Firayani Haryanto, Fara Tazkia Pramudya Kirana , Desty Hapsari Muhammad Aqshel Revinzky Rosalia, Olyvia Vidiasari, Frischa Dwi Wa Ode Zusnita Muizu Zaqiyah, Siti