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All Journal Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Jurnal Ilmu Ekonomi dan Sosial (JIES)
Amanda, Sheva
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengendalian Kualitas Produk Pakaian Bayi dengan Metode Statistical Quality Control Amanda, Sheva; Suparno, Adizty
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol. 12 No. 1 (2025): Maret
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v12i1.1472

Abstract

 Quality Control is a very important activity for the company to increase the market and income due to consumers’ highly consideration of the goods quality when purchasing. The purpose of the research is to determine the causes of rejected products and to provide solutions. The research was using Statistical Quality Control method which included process diagrams, check sheets, histograms, control charts, Pareto diagrams, scatter diagrams, Fishbone diagrams, and 5W+1H. The results show that there are two types of prioritized rejected products that are holes and dirty ones. Based on the data processing and calculation on the control map, there are several points outside the control limits caused by overheat machine used and human error. Based on the data processing carried out using Fishbone diagram, there are some factors causing these types of rejected goods of apparel such as operator negligence, lack of machine maintenance, poor quality of the materials, and insufficient lighting. The proposed improvements to be implemented are arranging supervision schedules, managing shift schedules, conducting daily briefings, scheduling the machine maintenance, selecting material vendors using AHP method, and re-arranging the production layouts. Kata kunci  : Pengendalian Kualitas, Statistical quality control, Produk Reject
MEMBANGUN PERSONAL BRAND DI ERA DIGITAL: STUDI NETNOGRAFI ATAS STRATEGI ENDORSEMENT FADIL JAIDI DI INSTAGRAM Amanda, Sheva; Trisakti, Febby Amelia
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 7, No 2 (2025)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jrmdk.v7i2.37801

Abstract

Penelitian ini bertujuan untuk menganalisis strategi personal branding Fadil Jaidi dalam melakukan endorsement di Instagram melalui pendekatan netnografi. Sebagai seorang influencer, Fadil Jaidi memanfaatkan media sosial untuk membentuk citra diri yang kuat dan menarik bagi audiens serta brand. Pendekatan netnografi digunakan untuk mengamati interaksi, konten, dan pola komunikasi digital yang dibangun Fadil Jaidi. Hasil penelitian menunjukkan bahwa Fadil Jaidi berhasil membangun personal branding yang efektif dan berpengaruh positif terhadap praktik endorsement. Keberhasilannya ditunjang oleh beberapa faktor utama, yaitu spesialisasi di bidang kuliner, kepribadian yang humoris, visibilitas tinggi melalui unggahan konsisten, serta ketekunan dalam membagikan konten yang relevan. Citra personal yang dibangun juga ditandai dengan keisengan yang menjadi ciri khasnya di berbagai platform, khususnya Instagram. Kriteria personal branding dominan yang terlihat meliputi keotentikan, integritas, konsistensi, keistimewaan, visibilitas, dan kinerja. Temuan ini menunjukkan bahwa personal branding yang kuat menjadi kunci keberhasilan influencer dalam membangun kepercayaan audiens dan efektivitas endorsement di era digital.
Analisis Kualitas Pelayanan Digital Banking Terhadap Kepuasan Nasabah Menggunakan Metode E-Servqual dan Qfd pada Aplikasi XYZ Digital Banking Christiaji, Marlina; Amanda, Sheva; Widayanti, Indah Permata; Alfa, Bonita Nurul
Jurnal Ilmu Ekonomi dan Sosial (JIES) Vol 12, No 2 (2023): JULI 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jies.v12i2.24392

Abstract

This very rapid technological development is felt by all groups, including the banking sector. With the development of information technology which is increasing, it has led to the emergence of internet-based services. Currently, the banking world must adapt by offering various services and facilities based on information technology by promising convenience in transactions for customers. This is a particular challenge for banks because currently competition between banks is increasingly competitive, therefore every bank must think about an appropriate strategy starting from the number of products offered to improving service quality. In this study, the results showed that the quality of digital banking services greatly influences customer satisfaction. Customers tend to be more satisfied and impressed with digital banking that provides services that meet or even exceed their expectations. The level of customer satisfaction with the XYZ Digital Banking application is 4.23 (perception), where this value is lower than the level of satisfaction desired by customers, which is 4.60 (expectation). Based on E-ServQual analysis, the attributes that did not meet customer expectations were Responsiveness (-1.17), Compensation (-0.96), Contact (-0.77), Efficiency (-0.15), and Reability (-0.15). Proposed improvements are to provide training to employees on a regular basis on how to serve and respond to complaints about problems experienced by customers, provide rewards for employee performance so that they can encourage better employee performance because they have a goal to achieve, reinforce company operational standards and impose sanctions for employees who do not follow established company operational standards, and update the FAQ menu and present it in a display that is more easily understood by customers.
Co-Authors Adizty Suparno Alfa, Bonita Nurul Christiaji, Marlina Trisakti, Febby Amelia Widayanti, Indah Permata