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Peran Sektor UMKM dalam Menekan Inflasi dan Menyerap Tenaga Kerja di Surabaya Naysilla Chairani; Nisrina Zasmin; Rahman Raisuli; Akhmad Rasyid Rosidi
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 3 No. 1 (2025): SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v3i1.1651

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) sector plays a pivotal role in Indonesia's economy, particularly in cities like Surabaya. This article aims to analyze the contribution of MSMEs in curbing inflation and absorbing labor in Surabaya. Using a qualitative descriptive method, this study reviews existing literature and data from various sources. The findings indicate that MSMEs significantly absorb labor, thereby reducing unemployment and increasing community income, which in turn helps control inflation. However, challenges such as limited access to capital and technology remain. Strengthening MSMEs is crucial for economic stability and employment in Surabaya.
Studi Pengaruh Kebijakan Bantuan Sosial Tunai Nasional terhadap Daya Beli di Kota Surabaya Naysilla Chairani; Nisrina Zasmin; Rahman Raisuli; Akhmad Rasyid Rosidi; Ahmad Setiawan Nuraya
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 3 (2025): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i3.1830

Abstract

This study aims to evaluate the effectiveness of the National Cash Social Assistance (BST) policy on the purchasing power of communities in Surabaya. BST is a social protection program launched by the Indonesian government in response to the economic impact of the COVID-19 pandemic. The policy targets low-income and vulnerable groups through direct cash transfers, with the goal of maintaining basic consumption levels and preventing a sharp decline in household welfare. This research examines the extent to which the BST program has achieved its objectives, particularly in enhancing or sustaining the purchasing power of its beneficiaries in urban settings. The study employs an evaluative approach using a mixed-methods design, combining quantitative survey data with qualitative interviews involving aid recipients and local-level implementers. The findings indicate that the BST program had a positive short-term impact on household purchasing power, particularly in meeting essential needs such as food and utility expenses. However, several implementation challenges were also identified, including issues of inaccurate beneficiary targeting, delays in distribution, and the relatively small amount of assistance compared to actual household need. These results highlight that the effectiveness of social policy is not solely dependent on budget allocation but also on the precision of its implementation on the ground. Consequently, the study recommends improvements in beneficiary data updating, enhanced transparency in aid distribution, and the development of more adaptive program designs that reflect local socio-economic conditions. The findings are expected to serve as a valuable reference for policymakers in designing more efficient and sustainable social assistance programs in the future.
Analisis Manajemen Stratejik dengan Pendekatan Sumber Daya Manusia pada Hotel Grandkemang Jakarta Rahman Raisuli; Vanessa Azahra Rohman; Akhmad Rasyid Rosidi; Herlina Reva Carita; Muhammad Alzidan Herdiansyah; Ahmad Setiawan Nuraya
Jurnal Kajian dan Penelitian Umum Vol. 4 No. 3 (2026): Juni: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v4i3.2391

Abstract

This study aims to analyze the implementation of strategic management with a human resource approach at Hotel Grandkemang Jakarta in facing increasingly competitive hospitality industry competition. This research used a descriptive qualitative method with a case study approach. Data were collected through interviews, observations, and documentation, then analyzed using descriptive qualitative and SWOT analysis. The results showed that Hotel Grandkemang implemented Strategic Human Resource Management (SHRM) through routine training, performance evaluation, internal promotion, and employee retention strategies. Employee service quality became the main factor in creating customer satisfaction and maintaining the company’s competitiveness. The study also found several challenges in human resource management, such as employees approaching retirement age, limited regeneration of young workers, and suboptimal technological adaptation. Based on the Resource-Based View (RBV) perspective, Hotel Grandkemang’s human resources possess valuable, rare, inimitable, and non-substitutable characteristics, making them a source of competitive advantage. This study concludes that strategic and sustainable human resource management plays an important role in maintaining service quality and business sustainability in the hospitality industry.