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All Journal Jurnal Kajian dan Penelitian Umum GEMBIRA (Pengabdian Kepada Masyarakat)
Muhammad AlZidan Herdiansyah
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Manajemen Stratejik dengan Pendekatan Sumber Daya Manusia pada Hotel Grandkemang Jakarta Rahman Raisuli; Vanessa Azahra Rohman; Akhmad Rasyid Rosidi; Herlina Reva Carita; Muhammad Alzidan Herdiansyah; Ahmad Setiawan Nuraya
Jurnal Kajian dan Penelitian Umum Vol. 4 No. 3 (2026): Juni: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v4i3.2391

Abstract

This study aims to analyze the implementation of strategic management with a human resource approach at Hotel Grandkemang Jakarta in facing increasingly competitive hospitality industry competition. This research used a descriptive qualitative method with a case study approach. Data were collected through interviews, observations, and documentation, then analyzed using descriptive qualitative and SWOT analysis. The results showed that Hotel Grandkemang implemented Strategic Human Resource Management (SHRM) through routine training, performance evaluation, internal promotion, and employee retention strategies. Employee service quality became the main factor in creating customer satisfaction and maintaining the company’s competitiveness. The study also found several challenges in human resource management, such as employees approaching retirement age, limited regeneration of young workers, and suboptimal technological adaptation. Based on the Resource-Based View (RBV) perspective, Hotel Grandkemang’s human resources possess valuable, rare, inimitable, and non-substitutable characteristics, making them a source of competitive advantage. This study concludes that strategic and sustainable human resource management plays an important role in maintaining service quality and business sustainability in the hospitality industry.  
Pendidikan Karakter Sebagai Fondasi Generasi Antikorupsi Di SMKN 57 Jakarta Miranda Herdia Nova; Santi Rimadias; Kayla Aryani Putri Nugroho; Nadia Atika Sari; Nurisnaini Ashuratirana; Rahmad Mardianto; Miftahul Jannah; Herlina Reva Carita; Muhammad Alzidan Herdiansyah
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 4 No 03 (2026): JUNI 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Korupsi merupakan permasalahan serius yang dapat merusak pembangunan dan menurunkan kepercayaan masyarakat, sehingga diperlukan pendidikan karakter dan penanaman nilai integritas sejak dini. Kegiatan Pengabdian kepada Masyarakat (PKM) ini dilaksanakan di SMKN 57 Jakarta dengan sasaran 36 siswa kelas X Jurusan Perhotelan untuk meningkatkan pemahaman mengenai bahaya korupsi serta pentingnya sikap jujur, disiplin, dan bertanggung jawab. Metode yang digunakan berupa sosialisasi edukatif dan partisipatif melalui pemaparan materi, diskusi interaktif, tanya jawab, permainan edukatif, pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan pemahaman siswa mengenai nilai-nilai antikorupsi dan pentingnya integritas dalam kehidupan sehari-hari. Kegiatan ini diharapkan dapat membentuk generasi muda yang berkarakter, berintegritas, dan memiliki kesadaran untuk mencegah perilaku korupsi sejak dini.
Co-Authors Ahmad Setiawan Nuraya Akhmad Rasyid Rosidi Herlina Reva Carita Kayla Aryani Putri Nugroho MIFTAHUL JANNAH Miranda Herdia Nova Nadia Atika Sari Nurisnaini Ashuratirana Rahmad Mardianto Rahman Raisuli Santi Rimadias Vanessa Azahra Rohman