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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Jurnal Pengabdian Masyarakat Nian Tana
Sharnuke Asrilsyak
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions

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Pengentasan Stunting dengan Pemanfaatan Sumber Daya Pangan Tempatan di Desa Sibuak, Kecamatan Tapung, Kabupaten Kampar, Provinsi Riau Sharnuke Asrilsyak; Vanesia Hutagalung; Muhammad Aras Azdira; Sefti Eliza
JPMNT JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 1 No. 4 (2023): Oktober: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v1i4.119

Abstract

Socialization of stunting alleviation by using hydroponic is an effort to develop community awareness of stunting and reduce stunting levels by increasing knowledge and skills. Alleviating stunting is an effort to decrease growth disorders in children due to chronic malnutrition and recurrent infections, that characterized by below standard height by using a hydroponic wick system. Wick hydroponics (Wick) is a hydroponic method that uses a wick as a link between nutrients and the root part of the planting medium. The socialization was held in Sibuak , Tapung , Kampar, Riau. It was started with an explanation about stunting and the hydroponic wick system and demonstration with Pak Choy mustard , started with seeding , installing, and transplanting the hydroponic wick system and discussion. Through this activity the Sibuak villagers know about the importance of how to handle stunting and knows about hydroponic wick systems, and take care of hydroponic plants.
PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES TERHADAP PURCHASE INTENTION MELALUI BRAND EQUITY PADA PLATFORM NETFLIX DI KOTA PEKANBARU Zulfadli Zulfadli; Deny Danar Rahayu; Sharnuke Asrilsyak
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 13, No 1 (2026): Januari - Juni (2026)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine the effect of Social Media Marketing Activities on Purchase Intentionthrough Brand Equity on Netflix Platform in Pekanbaru City. The sampling technique used nonprobability sampling with purposive sampling type, and data were obtained by distributingquestionnaires to 120 respondents. The approach used in this study is a quantitative approach withthe SEM-PLS model and processed using SmartPLS 4.0 software. The results of the study indicate thatthere is a positive and significant effect of Social Media Marketing Activities on Brand Equity onNetflix Platform in Pekanbaru City. There is a positive and significant effect of Social MediaMarketing Activities on Purchase Intention on Netflix Platform in Pekanbaru City. There is a positiveand significant effect of Brand Equity on Purchase Intention on Netflix Platform in Pekanbaru City.There is a positive and significant effect of Social Media Marketing Activities on Purchase Intentionthrough Brand Equity on Netflix Platform in Pekanbaru City. This study is expected to be a referencefor further research, and can conduct research development by adding other variables or expandingthe scope of the research area.Keywords: Social Media Marketing Activities, Purchase Intention, Brand Equity
Co-Authors Deny Danar Rahayu Muhammad Aras Azdira Sefti Eliza Vanesia Hutagalung Zulfadli Zulfadli