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All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) IJEBA (International Journal of Economic, Business & Applications) Jurnal Manajemen Pemasaran dan Perilaku Konsumen West Science Business and Management Journal of Management Accounting, Tax and Production
Deny Danar Rahayu
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Biaya Periklanan Dan Biaya Promosi Penjualan Terhadap Volume Penjualan Pada Pt. Agung Automall Soetomo Pekanbaru Restuti, Sri; Rahayu, Deny Danar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aimed to measure the effect of the advertising fee which consists of; the cost of print advertising, radio broadcasting costs, the cost of brochures / booklets and sales promotion which consists of; the cost of monthly exhibitions as well as a raffle coupon to sales volume PT. Agung Automall located Soetomo streets of Pekanbaru. In this study consists of five independent variables consisting of print ads (X1), radio (X2), brochures and booklets (X3), the cost of monthly exhibitions (X4), the cost of lottery tickets (X5) and the dependent variable sales volume (Y ). This study uses data analysis using multiple linear regression (multiple regression) with SPSS (Statistic Services For Product and Solution) Version 17.0 These results indicate that the advertising and sales promotion variables simultaneously (test f) significant positive effect on the volume of sales at PT. Agung Automall Soetomo Pekanbaru, while (t test) in partial print ads, radio, brochures / booklets, monthly exhibitions as well as lottery tickets, just print ads and promotional monthly significant effect on the volume of sales at PT. Agung Automall Soetomo Pekanbaru. Adusjted (R2) square of the model influence the cost of advertising and sales promotion expenses to sales volume in PT. Agung Automall Soetomo Pekanbaru by sixtyone point eight percent. While the remaining thirty-eight point two percent is influenced by other variables not examined in this study.Keywords: Advertising Costs, Costs of Sales Promotion, Sales Volume
ANALISIS TINGKAT KEPUASAN ATAS KUALITAS PELAYANAN JASA PADA HOTEL RATU MAYANG GARDEN PEKANBARU Saputra, Alfin; -, Jushermi; Rahayu, Deny Danar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the level of satisfaction with the quality of service at the Ratu Mayang Garden Hotel in Pekanbaru and determine strategies satisfaction over the quality of service at the Ratu Mayang Garden Hotel in Pekanbaru.The population in this study were all guests who use the services of hotel rooms at Ratu Mayang Garden Hotel Pekanbaru recorded from the beginning of 2012 until the end of 2012 as many as 31.557 people. methods of sampling in this study using accidental sampling method and the number of samples is 100 people. To analyze the data in this study will use Importance Performance Analysis (IPA) technique. The results of this study stated that the average score of hope that assessed based on five (5) indicators i.e. tangible, reliability, responsiveness, assurance and empathy is at 3.62 means that the level of consumer expectations for service have a satisfied category. The average score balanced performance assessed by 5 (five) indicators i.e. tangible, reliability, responsiveness, assurance and empathy is equal to 3.49 means that the level of consumer expectations for service have a Neutral category. However, this score is lower than the scores of level consumer expectations. Based on calculations, the degree of correspondence between expectations and performance in the service of the Ratu Mayang Garden Hotel lies in the range of 81% - 100% were categorized Great Fit. The results of the analysis matrix Cartesian diagram shows that tangible, reliability and responsiveness is a variable that is a priority of consumer/hotel guests and based on performance assessment thre are three variables that need to be maintained i.e. assurance and empathy in terms of the level of expectation in the category less than expected while in terms of the level of performance is considered excessive that needs to be reduced, especially in terms of the relationship between the employees and hotel guests.Keywords: Tangible, Reliability, Responsiveness, Assurance, Empathy
PENGARUH EXPERIENTIAL MARKETING DAN BRAND TRUST TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN LABERSA GRAND HOTEL DAN CONVENTION CENTRE DI PEKANBARU Taufik, Muhammad Teza; ', Jushermi; Rahayu, Deny Danar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research aimed to analysze Experiential Marketing and Brand Trust on Customer Satisfaction and Customer Loyalty. This research was conducted at the customer Labersa Grand Hotel and Convention Centre in the city of Pekanbaru. Where these customers should have more than one time stay at Hotel Labersa. In this study consists of four variables: two variables eksogen / independent variables and two variables endogen / dependent variables. These variables are Customer Loyalty (Y2), Customer Satisfaction (Y1), Brand Trust (X2), and Experiential Marketing (X1). This study was conducted using a sample of 100 people. This study using simple random sampling technique that is making members of the sample of the population was randomly without regard to strata that exist in this population. Thereby done when members of the population considered to be homogeneous. In terms of data analysis, this study using Path Analysis with SPSS (Statistical Package for Social Science) version 20. Based on the hypothesis tests conducted, results showed that Experiential Marketing Research and Brand Trust positive and significant impact on customer satisfaction. Experiential Marketing and Brand Trust also positive and significant impact on the Customer Loyalty, Customer Satisfaction positive and significant impact on the Customer Loyalty. And there is a positive and significant effect of the variable Experiential Marketing Customer Loyalty through Customer Satisfaction. And positive and significant influence between the variables of the Brand Trust Customer Loyalty through Customer Satisfaction.Keywords: Experiential Marketing, Brand Trust, Customer Satisfaction, Customer Loyalty.
PENGARUH KOMPENSASI, LINGKUNGAN KERJA, DAN KEPEMIMPINAN TERHADAP KEPUASAN KERJA KARYAWAN PADA PT. KENCANA PERSADA NUSANTARA Saputra, Dana; Ningsih, Dewita Suryati; Rahayu, Deny Danar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine how the effect of compensation, work environment, and leadership on job satisfaction of employees at PT. Kencana Persada Nusantara. As for the population in this study were all employees in the production processing of palm fruit bunches (FFB) at PT. Kencana Persada Nusantara Kab. Rokan Hulu taken in 2015 with the number of employees as many as 153 people, while the method of sampling is done with slovin formula in order to obtain a total sample of 111 people, as well as data analysis using multiple linear regression were processed with SPSS version 18.0. From the testing that has been done, test simultaneous regression (F-test) showed that compensation, work environment and leadership simultaneously positive and significant impact on employee job satisfaction, while the partial test (t-test) compensation, work environment and leadership partially positive and significant effect on employee job satisfaction. It is expected that the leadership of the company in order to motivate its employees to provide proper compensation to make employees loyal and want to remain forever in the company's work and incorporate its employees to social security so that it will increase employee job satisfaction to get more maximal perfomance.Keyword : Compensation, Work Environment, Leadership and Job Satisfaction.
ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP MINAT BELI ULANG PADA KONSUMEN MASKAPAI PENERBANGAN LION AIR RUTE PEKANBARU-JAKARTA Albar, Muhammad Fachri; Jushermi, Jushermi; Rahayu, Deny Danar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research aimed to analysze Quality of Service, Price on Costumer Satisfaction and Repurchase Intention, research applied on Lion Airlines Service Consumer Pekanbaru Jakarta route. The object of this research was Lion Airlines Consumer on Pekanbaru Jakarta route. This research consists of four variables: two independent variables, one intervening variable and the dependent variable. Quality of Service (X1), Price (X2), Costumer Satisfaction (Y1) and Repurchase Intention (Y2). This research was conducted using a sample of 200 Consumer Lion Airlines who had used Lion Airlines Service Pekanbaru Jakarta route at least once. This research used purposive sampling, In terms of data analysis, this research used Path Analysis method using SPSS (Statistical Package for Social Science) version 20. Based on the hypothesis test conducted, research shows that Quality of Service has significant and positive effect toward Costumer Satisfaction, Price has significant and positive effect toward Costumer Satisfaction. Quality of Service has significant and positive effect toward Repurchase Intention, Price has significant and positive effect toward Repurchase Intention and Costumer Satisfaction has significant and positive effect toward Repurchase Intention. Quality of Service and Price Influence Repurchase Intention are moderated by Costumer Satisfaction.Keywords : Quality of Service, Price, Costumer Satisfaction, and Repurchase Intention.
The influence of Experiential Marketing and Brand Trust on Customer Satisfaction and Customer Loyalty Hotel Aryaduta Pekanbaru Rahayu, Deny Danar
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2018: PROCEEDING ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

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Abstract

This study aims to analyze the influence of Experiential Marketing and Brand Trustvariables on Customer Satisfaction and Customer Loyalty. This research wasconducted on the customers of Hotel Aryaduta Pekanbaru. Where these customershave to more than 1 times stay at Hotel Aryaduta Pekanbaru. In this study consistsof four variables, namely one dependent variable, one intervening variable and twoindependent variables. The variables are Customer Loyalty (Y2), CustomerSatisfaction (Y1), Brand Trust (X2), and Experiential Marketing (X1). This studywas conducted using a sample of 100 people. This research uses simple randomsampling technique that is taking the sample member from the population is donerandomly without considering the strata in the population. This is done whenmembers of the population are considered homogeneous. While in terms of dataanalysis, this study uses Path Analysis method with the help of SPSS (StatisticalPackage of Social Science) version 20. Based on Hypothesis test conducted, Theresults showed that Experiential Marketing and Brand Trust have positive andsignificant impact on Customer Satisfaction and Customer Loyalty .Keywords: Experiential Marketing, Brand Trust, Customer Satisfaction, Customer Loyalty.
Analisis Kualitas Pelayanan Terhadap Loyalitas Nasabah Pada BANK MUAMALAT Indonesia Cabang Pekanbaru Rahayu, Deny Danar; Alwie, Ahi Furwanti
Jurnal Ekonomi Vol 18, No 01 (2010)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.127 KB) | DOI: 10.31258/je.18.01.p.%p

Abstract

This paper examines the multidimensionality of service quality model in Islamicbanking industry. It adapts the CARTER measure of the importance of servicequality items in one of the leading Islamic bank The analysis uses mehod calledfactor analysis to find out whether all CARTER items loaded positively or not.The findings suggestthat CARTER models is multidimensional and providesdifferent implications for both managers and academic researchers. Themanagers should be aware of religious factors which loaded first and rated thehighest important in the scale and improve ways of providing products andservice to customers.
Analisis Kepuasan Pelanggan (Customer Satisfaction) Terhadap Layanan Hypermart Pekanbaru Alvi Furwanti Ahvie; Deny Danar Rahayu
Jurnal Ekonomi Vol 17, No 02 (2009)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.443 KB) | DOI: 10.31258/je.17.02.p.%p

Abstract

This paper investigated the customer ratings of importance of several attributesassociated with supermarket shopping. Then reviewed the satisfaction ratings of theattributes. The aim was to rank the factors and to relate the importance rankings tocustomer satisfaction. The findings have implications in that a retailer is able toassess how well they meet their customers needs on important attributes. The resultssuggested that since retail formats have become very standardized, corporatereputation is rated high and may be a source of sustainable competitive advantage.
PENGARUH WORD OF MOUTH DAN BRAND COMMUNITY KOMUNITAS SEPAK BOLA DI PEKANBARU TERHADAP BRAND IMAGE Deny Danar Rahayu
Jurnal Ekonomi Vol 22, No 01 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.831 KB) | DOI: 10.31258/je.22.01.p.75-90

Abstract

This research is conducted to analyze the influence of Word of Mouthand BrandCommunity variables both partially and simultaneously towards Brand Image ofInternisti and Romanisti Football Club in Pekanbaru. In this research are threevariables such as Word of Mouth (X1), Brand Community (X2) and Brand Image(Y). The population in this study are all members of the Internisti Community andRomanisti Community in Pekanbaru. The method being used is census with 230active members (101 Internisti Community members and 129 RomanistiCommunity members).Population in this research are 230 active members from cencus method and thedata was taken by giving questionnaires to respondents. Meanwhile, qualitativeand quantitative methods are chosen for data analysis by SPSS version 16.The result of this research shows that Word of Mouth and Brand Communityvariables affect both partially and simultaneously towards Brand Image ofInternisti and Romanisti Football Club in Pekanbaru. Simultaneously independentvariable have positive effect toward dependent variable. But in T testattractiveness Brand Image is most affected positively by Word of Mouth. Thedetermining coefficient (R2) of this research show strong connection betweenindependent and dependent relationshipKeywords ; Word of Mouth, Brand Community and Brand Image
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN HOTEL SWISS BELINN SKA DI KOTA PEKANBARU Heru Soendoro; Zulkarnain Zulkarnain; Deny Danar Rahayu
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research aims to analyze the effect of the marketing mix of services to the satisfaction and loyalty of consumers in Swiss Belinn SKA Hotel Pekanbaru. The instrument used for data collection are questionnaires. The population of this research is the entire Hotel Swiss customers Belinn SKA Pekanbaru known until 2013 amounts to 28.123 people. The sample in this research is the user services Hotel Swiss Belinn SKA Pekanbaru elected of 100 people. Data analysis techniques using Path Analysis with SPSS Software 17. Result of calculations indicate that the product has a direct influence is not significant and positive with respect to satisfaction. Price has a direct influence is not significant and negatively to satisfaction. Location has a significant direct influence on Satisfaction and positively. Promotion has a significant direct influence on satisfaction and positivel. People have a significant direct influence and positively to the satisfaction, the process has a direct influence is not significant and positive to the satisfaction. Physical Means, have a direct influence is not significant and positive to satisfaction. Service Marketing Mix have significant direct influence and positively to loyalty and satisfaction of having a significant direct influence and positive to loyalty.Keywords: service marketing mix, satisfaction, and loyalty
Co-Authors ', Jushermi Adithya Fajar Yufizar Ahi Furwanti Alwie Albar, Muhammad Fachri Alfin Saputra, Alfin Alhadi, Hafizh Alvi Furwanti Ahvie Bayu Rosyahdi Benny Saputra Boby Setiawan Putra Dewita Suryati Ningsih Dian Pratiwi Farhan, Muhammad Farhan Heru Soendoro Jushermi ' Jushermi -, Jushermi Jushermi Jushermi Jushermi Jushermi, Jushermi Lusi Tri Hadiningsih Muhammad Arif Rendra Wasnury Saputra, Dana Sari, Siska Anggun Savira, Dilla Sri Restuti Susyenni Wanti Taufik, Muhammad Teza Taufiqurrahman ' Zulkarnain Zulkarnain