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All Journal Jurnal Pengabdian Nusantara
Nathasya Benska, Vicka
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Religion Agriculture, Biological Sciences & Forestry Education Law, Crime, Criminology & Criminal Justice Public Health

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Efforts to Increase Sales During the Covid-19 Pandemic at Alta Cake & Pastry Nathasya Benska, Vicka; Ariyo Bimo, Widhi
Jurnal Pengabdian Nusantara Vol. 1 No. 4 (2023): DESEMBER
Publisher : Konsorsium Nasional Pengelola Jurnal Pengabdian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jpn.v1i4.42

Abstract

The Alta Cake & Pastry as a business partner that introduces products to the market relies on manual product sales by word of mouth who place orders for their products, open a small shop that is integrated with the owner's house, and online marketing through social media. And Alta Cake & Pastry business can be categorized into Small and Medium Enterprises (SMEs). This study aims to find out how marketing efforts can increase sales at the Alta Cake & Pastry business during the Covid-19 pandemic situation. The research was conducted using a descriptive method, where data were obtained using an observational approach through direct interviews with the owner of the Alta Cake & Pastry shop. The results of the research from the Alta Cake & Pastry business use 4 (four) strategies, namely production strategy, price strategy, promotion strategy, and distribution strategy. With this KKNGTM activity, it is hoped that the Alta Cake & Pastry business can further develop the strategies that were previously used.
Co-Authors Widhi Ariyo Bimo