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All Journal Ilomata International Journal of Social Science MEDIAKOM : Jurnal Ilmu Komunikasi POLITICO
Sudahri
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Analysis of Communication Strategies of Hajj and Umrah Travel Agencies in Building Pilgrims' Trust Through Digital Media: A Case Study of PT. Assunniyah Al-Jauhari Ahmadi, Eva Shinta Aisyah; Sudahri
Ilomata International Journal of Social Science Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i2.1710

Abstract

Digital communication has become a fundamental element in the marketing and trust-building strategies of Hajj and Umrah travel agencies, shaping customer perceptions, engagement, and brand credibility. As prospective pilgrims increasingly rely on websites, social media, and digital platforms for information, agencies must adopt effective digital communication strategies to maintain transparency and build trust. This study investigates how digital communication strategies influence customer trust in Hajj and Umrah services. This study contributes to the literature by analyzing verbal and non-verbal digital communication strategies, two-way communication models, and trust-building mechanisms through the lens of the Elaboration Likelihood Model (ELM) and Two-Way Communication Theory. This study employs a qualitative case study approach, focusing on PT. Assunniyah Al-Jauhari Wisata, a Hajj and Umrah travel agency in Jember, East Java. Findings indicate that digital communication strategies are most effective when they incorporate transparency, customer engagement, and interactive dialogue. PT. Assunniyah successfully utilizes websites, social media, customer testimonials, and direct messaging platforms to establish credibility and maintain customer trust. The study highlights the importance of real-time customer interactions via WhatsApp, social media storytelling, and live consultation sessions in strengthening agency-pilgrim relationships. This study concludes that effective digital communication in the Hajj and Umrah industries must be interactive, transparent, and customer-centric to foster trust, loyalty, and positive customer perception. This study implies that Hajj and Umrah travel agencies need to optimize interactive and transparent digital communication. Using AI chatbots, real-time engagement, and social media analytics can strengthen trust and service credibility.
ANALISIS PERSEPSI WALI MURID TERHADAP CITRA DAN STRATEGI PROMOSI SD AISYIYAH CINDOGO BONDOWO Susanti, Ari; Sudahri
MEDIAKOM Vol. 8 No. 02 (2025): Mediakom, Februari 2025
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mediakom.v8i02.3244

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi promosi yang efektif dalam membangun kepercayaan calon orang tua terhadap kualitas pendidikan yang diberikan oleh SD Aisyiyah Cindogo. Dalam upaya menarik minat calon siswa baru, promosi yang berkelanjutan dan terintegrasi dianggap sebagai faktor kunci yang mempengaruhi keputusan orang tua. Kepercayaan orang tua tidak hanya terbentuk dari informasi yang disampaikan, tetapi juga melalui pengalaman dan keterlibatan mereka dalam proses pendidikan anak. Penelitian ini menyarankan agar SD Aisyiyah Cindogo mengembangkan strategi promosi yang mencakup nilai-nilai pendidikan yang lebih holistik, seperti pengembangan karakter, soft skills, dan kualitas fasilitas. Selain itu, pentingnya pemanfaatan teknologi dan media sosial serta keterlibatan orang tua dalam kegiatan sekolah juga menjadi elemen yang krusial dalam mempererat hubungan antara sekolah dan orang tua. Melalui pendekatan promosi yang adaptif dan inklusif, diharapkan kepercayaan orang tua terhadap sekolah dapat meningkat, yang pada akhirnya  akan  meningkatkan  jumlah  peminat  calon  siswa  baru  dan  memperkuat  citra positif  sekolah  sebagai  lembaga  pendidikan  yang  berkualitas  dan  peduli  terhadap perkembangan anak secara menyeluruh 
The Government's Policy Support for the Resistance and Local Wisdom of Fishermen on the North Coast of Java Adzkiyak, Adzkiyak; Sudahri
POLITICO Vol. 24 No. 1 (2024): JURNAL POLITICO FISIPOL
Publisher : Universitas Muhammadiyah Jember Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/politico.v24i1.4058

Abstract

This research examines The Government's Policy Support toward the resistance and local wisdom of fishermen on the North Coast of Java. The phenomenon of fishermen's attitudes on the North Coast of Java in facing structural injustice uses an ethnographic approach. The research was conducted over six months in three different locations to explore four key attitudes summarized in local concepts: received (accept with resignation) the policy, gave up (give in) to the impact of the policy, switch (avoid/shift) from the impact of the policy, and angry (against) policies that are not pro-fishermen. Through participatory observation and in-depth interviews with 45 fishermen. The results of the study indicate that the impartial of government policies towards the resistance and local wisdom of fishermen on the North Coast of Java gives rise to injustices faced by fishermen originating from three main factors: impartial government policies, competition with industrial vessels, and exploitative marketing systems. The pattern of fishermen's attitudes moves dynamically from accept to angry, influenced by socio-economic conditions, education levels, and collective experiences. This study contributes to the understanding of everyday resistance in the context of Indonesian coastal communities and provides recommendations for fisheries policy reforms that are more equitable and pro-small-scale fishermen.
PERAN BUNDA CORLA SEBAGAI BRAND AMBASSADOR PRODUK MS GLOW DALAM MENINGKATKAN BRAND IMAGE RESELLER DI JEMBER Eq Monica Ferliana; Sudahri
MEDIAKOM Vol. 6 No. 02 (2023): Mediakom, Februari 2023
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mediakom.v6i02.1907

Abstract

Ms Glow is the object of research because Ms Glow has successfully managed her business and developed her products since she was founded in 2013, starting from selling skincare and body care products through online platforms and has now expanded her reach by opening treatment clinics located in several big cities. After the selection of Bunda Corla as Ms Glow's brand ambassador, various opinions were expressed by the public on the social media platform Instagram regarding Mother Corla's competence in carrying out her responsibilities as a brand ambassador. This research aims to gather information from MS Glow Jember resellers regarding the role of Mother Corla as Brand Ambassador in improving the brand image of MS Glow products. This phenomenon is of concern to researchers so that research needs to be carried out on whether the impact and attractiveness of Mother Corla's role as Ms Glow's brand ambassador can improve brand image. Researchers have carried out interview activities which were carried out on August 2 2023 and interviewed MS Glow Resellers who were in Jember. In this interview, the researcher aims to gain in-depth insight into how significant the role of Ambassador Bunda Corla is in shaping consumer perceptions of the MS Glow brand and how this brand association influences resellers in Jember in the aspects of excellence, strength and uniqueness of the brand association. In this way, we can explore the important role of Ambassador Bunda Corla in shaping and improving the MS Glow brand image in the eyes of consumers and resellers. This research method is descriptive qualitative using Kennedy and Soemanaraga's 2006 Marketing Communication theory.
Co-Authors Adzkiyak, Adzkiyak Ahmadi, Eva Shinta Aisyah Ari Susanti Eq Monica Ferliana