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All Journal Abdi Psikonomi
Ahmada Auliya Rahman
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Religion Humanities Economics, Econometrics & Finance

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Pemanfaatan Teknologi Digital dan Inovasi Manajemen untuk UMKM Berdaya Saing Muzakar Isa; Praswati, Aflit Nuryulia; Muhammad Randhy Kurniawan; Ahmada Auliya Rahman; Rafiq Arkana Putra
Abdi Psikonomi Vol 5, No 3 (2024): Desember 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v5i3.9075

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in fostering local economic growth. However, many MSMEs struggle with challenges in innovation management and digital marketing, which hinder their competitiveness. This community service initiative was designed to strengthen MSME capacity by offering training in business innovation, digital marketing strategies, and visual content creation for product promotion. The training program aimed to equip participants with the necessary skills to enhance business management, leverage digital platforms for marketing, and create compelling promotional content. The implementation process involved practical training sessions and continuous mentoring to ensure the effective application of the knowledge gained. The results demonstrated that MSME partners successfully adopted the strategies taught, leading to greater product visibility and increased competitiveness in the local market. The practical skills acquired through this program are expected to support long-term business sustainability and foster the growth of participating MSMEs.
Pemanfaatan Digital Marketing Pada Pondok Pesantren Tahfidz Al-Qur’an Ath-Thohiriyah Muhammadiyah Maimun, Muhammad Halim; Kussudyarsana; Huda Kurnia Maulana; Ahmada Auliya Rahman; Ihsan Cahyo Utomo
Abdi Psikonomi Vol 3, No 1 (2022): Juni 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v3i1.738

Abstract

Abstrak Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah (PPTA Ath-Thohiriyah Muhammadiyah) merupakan Amal Usaha Muhammadiyah (AUM) yang fokus dalam pembelajaran menghafal Al-Qur’an. Permasalahan utama yang dihadapi PPTA Ath-Thohiriyah Muhammadiyah adalah sulitnya mencari santri. Untuk meningkatkan jumlah santri PPTA Ath-Thohiriyah Muhammadiyah merencanakan mengganti model pemasaran konvensional menjadi pemasaran digital. Permasalahan yang dihadapi PPTA Ath-Thohiriyah Muhammadiyah untuk penyelenggaraan pemasaran digital yaitu: (1) Pemasaran dilakukan PPTA Ath-Thohiriyah Muhammadiyah masih konvensional, (2) Media branding dan pemasaran online dimiliki oleh PPTA Ath-Thohiriyah Muhammadiyah belum dikelola dengan baik (3) Lemahnya pengetahuan dan ketrampilan pengurus PPTA Ath-Thohiriyah Muhammadiyah dalam produksi konten digital dalam pemasaran digital. Kegiatan pengabdian kepada masyarakat ini dilakukan dalam bentuk pelatihan dan pendampingan kepada pengurus Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah. Proses kegiatan yang dilakukan, antara lain: (1) sosialisasi dan persiapan pengabdian (2) pelatihan dan pendapingan digital marketing, branding , konten digital dan sosial media. Abstract Tahfidz Al-Quran Islamic Boarding School Ath-Thohiriyah Muhammadiyah (PPTA Ath-Thohiriyah Muhammadiyah) is a Muhammadiyah Business Charity (AUM) focusing on memorizing the Qur'an. The main problem faced by PPTA Ath-Thohiriyah Muhammadiyah was the difficulty of finding students. To increase the number of students, PPTA Ath-Thohiriyah Muhammadiyah planned to on digital marketing, in place of the current conventional marketing model focus. The problems faced by PPTA Ath-Thohiriyah Muhammadiyah for implementating digital marketing were: (1) Marketing carried out by PPTA Ath-Thohiriyah Muhammadiyah was still conventional, (2) Media branding and online marketing owned by PPTA Ath-Thohiriyah Muhammadiyah was not managed properly (3) Lack of knowledge and skills of PPTA Ath-Thohiriyah Muhammadiyah administrators in digital content production and digital marketing. This community service activity was carried out in the form of training and mentoring for the management of the Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah Islamic Boarding School. The process of activities carried out included: (1) socialization and preparation for service (2) training and assistance for digital marketing, branding, digital content and social media. Kata Kunci : pesantren, digital marketing, branding, konten, sosial media
Co-Authors Aflit Nuryulia Praswati Huda Kurnia Maulana Ihsan Cahyo Utomo Kussudyarsana Maimun, Muhammad Halim Muhammad Randhy Kurniawan Muzakar Isa Rafiq Arkana Putra