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All Journal Jurnal Perkotaan Jurnal Ekonomi Manajemen Sistem Informasi Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Aang Gunawan
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Public Health Social Sciences

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Edukasi Pelatihan Transformasi Digitalisasi dalam Mendukung Kewirausahaan Berdampak pada Pendapatan Daerah Muhammad Tohir; Yuliantini Yuliantini; Aang Gunawan; Basri Fahriza; Olfebri Olfebri
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2025): Mei : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i2.1365

Abstract

This community service initiative aims to promote digitalization to strengthen local entrepreneurship, which in turn contributes to increasing regional revenue. The program focuses on training in using digital technologies, such as social media, online marketplaces, and digital marketing tools, to enhance business effectiveness. Mentoring is provided to help entrepreneurs understand and implement technology-based strategies in their operations. The results show an improvement in participants' digital skills and increased use of technology in business management, leading to higher business income. This growth is expected to contribute to regional revenue through more productive business sectors. Digital transformation has proven to be a strategic approach in fostering innovative and competitive local entrepreneurship.
Socialization of MSME Marketing Innovation in Facing Trade Tariff Increases Muhammad Tohir; Aang Gunawan; Abdullah Ade Suryo; Cecep Pahrudin; Sugiyanto Sugiyanto
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1609

Abstract

The increase in trade tariffs is a serious challenge for Micro, Small, and Medium Enterprises (MSMEs) in maintaining the competitiveness of their products in domestic and international markets. This community service activity aims to provide understanding and practical skills to MSMEs about adaptive and sustainable marketing strategy innovations. Socialization is carried out through workshops and interactive discussions involving MSMEs from various sectors. The material presented includes the use of digital media, increasing product branding, market diversification, and competitive pricing strategies. The activity results show an increase in participants' knowledge in implementing innovative marketing approaches and awareness of the importance of digital transformation in dealing with external pressures such as increasing trade tariffs. Thus, this activity is expected to strengthen MSME resilience and encourage sustainable business growth. This activity also opens up opportunities for further collaboration between academics and MSMEs in developing strategic solutions based on real needs in the field.
Sosialisasi Budaya Kerja Menuju Sumber Daya Manusia Unggul di Era Society 5.0 Agus Setiawan; Yuliantini; Aang Gunawan; Prima Widiyanto
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 3 No. 3 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Juli - September 2025)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v3i3.1207

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pemahaman dan meningkatkan kesadaran masyarakat, khususnya para tenaga kerja dan generasi muda, mengenai pentingnya budaya kerja yang adaptif, kolaboratif, dan berorientasi pada inovasi dalam menghadapi tantangan Era Society 5.0. Era ini menuntut sumber daya manusia (SDM) yang tidak hanya kompeten secara teknis, tetapi juga mampu bersikap profesional, kreatif, serta memiliki nilai-nilai kerja yang tangguh. Melalui metode sosialisasi dan pelatihan interaktif, kegiatan ini dilaksanakan di lingkungan pendidikan dan komunitas kerja lokal dengan melibatkan narasumber dari kalangan akademisi dan praktisi industri. Materi yang disampaikan meliputi etos kerja, disiplin, tanggung jawab, integritas, serta kemampuan adaptasi terhadap teknologi dan perubahan sosial. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap konsep budaya kerja unggul dan urgensinya dalam pengembangan SDM yang berkualitas. Respon positif peserta juga mencerminkan antusiasme dan kesiapan untuk menerapkan nilai-nilai tersebut dalam kehidupan profesional mereka. Dengan demikian, kegiatan ini diharapkan dapat berkontribusi terhadap pembentukan SDM unggul yang siap bersaing dan berkontribusi dalam mewujudkan masyarakat yang cerdas dan berdaya saing tinggi di era digital ini.
Socialization of Strategies for Building MSME Businesses by Following Digitalization Promotion Trends in a Village Primadi Candra Susanto; Olfebri Olfebri; Aang Gunawan; Basri Fahriza; Reza Fauzi Jaya Sakti; Agus Suhendra; Alfais Amin Darmawan; Rohana Sitanggang
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 4 (2025): Juli : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i4.2180

Abstract

Micro,Small, and Medium Enterprises (MSMEs) are a vital pillar of the national economy, significantly contributing to employment, innovation, and regional economic development. However, in the ever-evolving digital era, many MSMEs have yet to optimally utilize digital promotional technologies and trends, leading to limited market reach and business growth. This community service activity aims to improve MSMEs' understanding and skills in building and developing their businesses through digital-based promotional strategies. The methods used in this activity include interactive outreach, hands-on training, and mentoring focused on the use of social media, online marketplaces, and other relevant digital platforms. The activity was conducted in collaboration with the MSME community using a participatory approach, enabling participants to actively engage in learning and directly apply the materials provided. The results of the activity indicate that participants showed a significant increase in knowledge and awareness regarding the importance of digital branding, designing attractive and effective promotional content, and utilizing various digital tools to expand market access. Additionally, many participants expressed greater confidence in managing digital platforms to promote their products and services independently. This increase in digital literacy is crucial in helping MSMEs remain competitive and adaptive to market changes brought about by technological advances. By equipping MSMEs with relevant digital promotion skills, this initiative contributes to the broader goal of supporting the growth of resilient, sustainable, and innovative small businesses. In the long term, such community-based empowerment efforts are expected to foster economic resilience and inclusiveness in the face of ongoing digital economic transformation.
The Influence of Occupational Health and Safety (OHS) and Work Environment on Employee Performance through Job Satisfaction (Case Study at the Cilincing Motor Vehicle Testing Management Unit) Wahyudi, Dardi; Aang Gunawan; Yana Tatiana; Djamal Subastian; Lira Agusinta
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6079

Abstract

This study aims to analyze the effect of occupational safety and health (OSH) training on improving the knowledge and performance of vehicle inspection officers at the Motor Vehicle Testing Management Unit (UP PKB) Cilincing, under the Transportation Agency of DKI Jakarta Province. The training provided consists of internal education for new employees as an introductory orientation to enhance their understanding of workplace safety. This research adopts a quantitative approach, with data collected through questionnaires distributed to the entire population of 42 inspection officers. The sampling technique used is non-probability sampling with a saturated sampling method, as all population members were included as the sample. The results show that OSH training has a positive and significant impact on the officers’ work-related knowledge. Furthermore, the increased knowledge gained from the training also contributes to better performance in carrying out vehicle inspections. These findings underscore the importance of OSH training as a managerial strategy to enhance workplace safety and operational efficiency. It is recommended that OSH training be conducted regularly and systematically, not only for new employees but also as a refresher for all officers. Management is also encouraged to develop more interactive and practical training modules to ensure that the acquired knowledge is effectively applied in the field.
Partisipasi Masyarakat sebagai Mediator Aksesibilitas dan Infrastruktur TIK dalam Implementasi Smart Mobility di Jakarta Syahbowo, Andika Hegar; Aang Gunawan; Sandriana Marina
Jurnal Perkotaan Vol. 17 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/perkotaan.v17i2.7223

Abstract

Mobilitas cerdas (smart mobility) merupakan salah satu dimensi dalam pengembangan smart city, terutama di kota metropolitan seperti Jakarta. Namun, implementasinya masih menghadapi tantangan berupa kondisi urbanisasi cepat, dominasi kendaraan pribadi, stagnasi penggunaan transportasi umum, dan rendahnya partisipasi masyarakat. Penelitian ini bertujuan menguji pengaruh aksesibilitas dan infrastruktur teknologi informasi komunikasi terhadap implementasi smart mobility, dengan partisipasi masyarakat sebagai variabel mediasi. Pendekatan kuantitatif digunakan melalui analisis deskriptif dan pemodelan struktural berbasis Partial Least Squares. Hasil penelitian menunjukkan bahwa aksesibilitas dan infrastruktur teknologi informasi komunikasi berpengaruh positif dan signifikan terhadap implementasi smart mobility. Kedua faktor tersebut juga meningkatkan partisipasi masyarakat, yang pada gilirannya terbukti berperan penting dalam keberhasilan implementasi smart mobility di Jakarta. Temuan ini menegaskan bahwa partisipasi masyarakat bukan hanya mendukung hubungan antara aksesibilitas dan infrastruktur teknologi dengan smart mobility, tetapi juga menjadi kunci dalam menciptakan sistem mobilitas yang efisien, adaptif, dan berkelanjutan. Implikasi penelitian ini menekankan pentingnya peningkatan literasi digital, integrasi sistem transportasi, dan penguatan kolaborasi masyarakat untuk mewujudkan smart mobility yang inklusif di suatu kota besar.
Co-Authors Abdullah Ade Suryo AGUS SETIAWAN Agus Suhendra Agusinta, Lira Alfais Amin Darmawan Basri Fahriza Cecep Pahrudin Djamal Subastian Muhammad Tohir Olfebri Prima Widiyanto Primadi Candra Susanto Reza Fauzi Jaya Sakti Rohana Sitanggang Sandriana Marina Sugiyanto Sugiyanto Syahbowo, Andika Hegar Wahyudi, Dardi Yana Tatiana Yuliantini Yuliantini Yuliantini