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STRATEGI PEMASARAN IKAN NILA UNTUK KEBERLANJUTAN UNIT BISNIS PERIKANAN UNIVERSITAS MUHAMMADIYAH SIDENRENG RAPPANG Bibin, Muhammad; Sulaeman, Muhammad Anugrah; Febrian, Muh. Rizal; Farhansyah R, Muh.
Jurnal Perikanan Pantura (JPP) Vol 8 No 1 (2025): Jurnal Perikanan Pantura (JPP)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpp.v8i1.9179

Abstract

As a fishery commodity with high economic value, tilapia has great potential to be developed through a planned marketing approach. This study aims to analyze the development strategy of the Fisheries business unit at the University of Muhammadiyah Sidenreng Rappang. This study uses the purposive sampling method to select respondents from UMSR fisheries business unit managers, UMSR academics, and government agencies of Sidenreng Rappang Regency. The data was analyzed using SWOT analysis to identify internal (strengths and weaknesses) as well as external (opportunities and threats) faktors that affect business development. The results of the study show that the main strength of the business unit lies in the fact that the tilapia that is cultivated has excellent quality, due to the professional management system, while the significant weakness is the limitation of marketing networks and financial resources. The biggest opportunity is the support from the Sidenreng Rappang Regency government in the development of tilapia cultivation in the UMSR fishery business unit. However, fierce competition and raw material prices are the main threats. Recommended priority strategies include product diversification by processing tilapia into fillets, nuggets, or other value-added products. Strengthening branding through digital marketing to expand market reach and expand distribution networks through collaboration with major distributors and the use of e-commerce.
THE EFFECT OF SUBSTITUTING SAPU-SAPU FISH MEAL WITH LOCAL FISH MEAL ON THE GROWTH OF TILAPIA Sulaeman, Muhammad Anugrah; Surianti, Surianti; Damis, Damis
Jurnal Perikanan Unram Vol 15 No 3 (2025): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v15i3.1519

Abstract

Tilapia in Sidenreng Rappang Regency has the potential to be cultivated, because it is popular in the community. However, there is a problem in tilapia production, namely the high cost of feed. Raw materials for feed are one of the causes of the high price of feed, So an alternative is needed to use local raw materials that are cheap and easy to obtain, namely using broomstick fish meal. This study aims to determine the effect of increasing tilapia production through substitution of fish meal with catfish meal in artificial feed on nutritional quality, growth rate, feed consumption level, and hepatosomatic index. This study was conducted in January - February 2025. Located at the Unhas Education Pond, Bojo District, Barru Regency, South Sulawesi Province. This research used a completely randomized design (CRD) with 5 treatments and 3 replications, so that there were 15 research containers filled with 15 individuals per container weighing 3 grams. The treatments given were treatment A = 100% local flour and 0% broom-sapu fish meal, treatment B = 75% local fish meal and 25% broom-sapu fish meal, treatment C = 50% local flour and 50% broom-sapu fish meal, treatment D = 25% local fish meal, 75% broom-sapu fish meal, treatment E = 0% local fish meal, 100% broom-sapu fish meal. Data were analyzed using a comparison of the mean analysis of variance (ANOVA). Based on the results of the study, the treatment with the best value in the proximate analysis of feed, growth parameters and feed consumption was treatment E with a crude protein value of 32.81%, growth (3.810 ± 0.18a) and feed consumption value (13.23 ± 1.57a). In the Hepatosomatic Index parameter, the treatment with the highest value was treatment D with a value of (0.15 ± 0.00a).