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All Journal SEIKO : Journal of Management & Business Maroon Journal De Management
Saputra, Irwandi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analyzing the Impact of Price and Product Quality on Consumer Decision-Making in Utilizing Photo and Video Printing Services at Asri Photos in Mamuju Regency Saputra, Irwandi; Ferils, Muh.
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5516

Abstract

Penelitian yang dilakukan di Asri Foto di Kabupaten Mamuju ini mengeksplorasi faktor-faktor yang mempengaruhi keputusan konsumen mengenai layanan pencetakan Foto dan video. Penelitian ini berfokus pada dua variabel utama: harga dan kualitas produk. Analisis statistik menunjukkan korelasi yang kuat dan signifikan antara variabel-variabel ini dan keputusan konsumen, dengan nilai R Square sebesar 0,869 yang menunjukkan bahwa harga dan kualitas produk menyumbang 86,9% dari variasi keputusan konsumen. Temuan ini menekankan peran penting dari strategi harga dan kualitas produk dalam membentuk pilihan konsumen di industri jasa pencetakan Foto dan video. Penelitian ini menyoroti perlunya bisnis, seperti Asri Foto, untuk menyelaraskan strategi penetapan harga mereka dengan ekspektasi konsumen dan berinvestasi dalam mempertahankan kualitas produk yang tinggi untuk menarik dan mempertahankan pelanggan yang puas, yang pada akhirnya akan memposisikan diri mereka untuk kesuksesan jangka panjang. Kata Kunci: Keputusan konsumen, Harga, Kualitas Produk
The Contribution of Digital Entrepreneurial Competence to the Business Growth of Women-Owned SMEs in the Fashion Industry : JEL Classification: J16; L25; L26; M13; O33 Krisdayanti; Susilawati; Saputra, Irwandi
Maroon Journal De Management Vol. 3 No. 1 (2026): Maroon Journal De Management (MJDM)
Publisher : Generasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/mjdm.v3i1.272

Abstract

Digital competence and entrepreneurial ecosystems are constantly changing as a result of digital technology's continued rapid growth. The purpose of this study is to analyze the contribution of digital entrepreneurial competence in the growth of women owned small and medium enterprises (SMEs) in the fashion industry in Yogyakarta, Indonesia. The research method implemented is quantitative with the data obtained in the study from 120 women entrepreneurs of fashion SMEs who are consumers of the study. Digital entrepreneurial competence is split into four areas: digital literacy, digital innovation, online networking and digital tools utilization, and business growth is evaluated by sales growth, customer growth and brand awareness. According to multiple regression analysis, all the dimensions of digital entrepreneurial competence are positively and significantly associated with the growth of a business. Digitization tools usage and digital literacy prove to be the best predictors for SME growth, signifying the strategic relevance of being capable to put instruments into digital use and understanding the digital world. This study is novel in its multidimensional investigation into the case of digital entrepreneurship in the context of female entrepreneurs' fashion SMEs in a developing economy. The results are valuable not only for digital entrepreneurship literature, but also for practice for policy makers and stakeholders (SME development institutions) to design digital capacity-building programs for women entrepreneurs.
Co-Authors Krisdayanti Muh. Ferils Susilawati