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All Journal SEIKO : Journal of Management & Business Maroon Journal De Management
Saputra, Irwandi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analyzing the Impact of Price and Product Quality on Consumer Decision-Making in Utilizing Photo and Video Printing Services at Asri Photos in Mamuju Regency Saputra, Irwandi; Ferils, Muh.
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5516

Abstract

Penelitian yang dilakukan di Asri Foto di Kabupaten Mamuju ini mengeksplorasi faktor-faktor yang mempengaruhi keputusan konsumen mengenai layanan pencetakan Foto dan video. Penelitian ini berfokus pada dua variabel utama: harga dan kualitas produk. Analisis statistik menunjukkan korelasi yang kuat dan signifikan antara variabel-variabel ini dan keputusan konsumen, dengan nilai R Square sebesar 0,869 yang menunjukkan bahwa harga dan kualitas produk menyumbang 86,9% dari variasi keputusan konsumen. Temuan ini menekankan peran penting dari strategi harga dan kualitas produk dalam membentuk pilihan konsumen di industri jasa pencetakan Foto dan video. Penelitian ini menyoroti perlunya bisnis, seperti Asri Foto, untuk menyelaraskan strategi penetapan harga mereka dengan ekspektasi konsumen dan berinvestasi dalam mempertahankan kualitas produk yang tinggi untuk menarik dan mempertahankan pelanggan yang puas, yang pada akhirnya akan memposisikan diri mereka untuk kesuksesan jangka panjang. Kata Kunci: Keputusan konsumen, Harga, Kualitas Produk
The Contribution of Digital Entrepreneurial Competence to the Business Growth of Women-Owned SMEs in the Fashion Industry in Yogyakarta Krisdayanti; Susilawati; Saputra, Irwandi
Maroon Journal De Management Vol. 3 No. 1 (2026): Maroon Journal De Management:
Publisher : Generasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/mjdm.v3i1.272

Abstract

The rapid growth of digital technology has significantly reshaped the business landscape, creating both opportunities and challenges for small and medium-sized enterprises (SMEs). For women entrepreneurs, particularly those in the creative fashion industry, digital competence is increasingly recognized as a key determinant of competitiveness and sustainability. This study aims to examine the contribution of digital entrepreneurial competence to the business growth of women-owned SMEs in the fashion sector in Yogyakarta. A quantitative research design with a survey method was employed, involving 120 respondents who own and manage fashion SMEs. Data were collected through structured questionnaires measuring four dimensions of digital entrepreneurial competence—digital literacy, digital innovation, online networking, and digital tools utilization alongside indicators of business growth, including sales performance, customer base expansion, and brand recognition. The data were analyzed using multiple regression techniques. The findings reveal that digital entrepreneurial competence has a significant positive effect on business growth, with digital tools utilization and digital literacy emerging as the strongest predictors. The regression model explains 62% of the variance in business growth, suggesting that digital competence is a critical driver of success for women-owned SMEs. These results highlight the importance of strengthening digital capabilities through training programs, capacity-building initiatives, and supportive policies tailored to women entrepreneurs. The study contributes to a deeper understanding of the role of digital skills in SME development and offers practical recommendations for enhancing women’s participation in the digital economy.
Co-Authors Krisdayanti Muh. Ferils Susilawati