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All Journal SEIKO : Journal of Management & Business Journal of Information System, Applied, Management, Accounting and Research JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ekonomika Manajemen Dan Bisnis
Niswah, Qudwatun
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Shoppertainment dan Perceived Ease of Use terhadap Purchase Intention pada Generasi Milenial dan Generasi Z Pengguna Shopee di Kab. Lamongan Niswah, Qudwatun; Lestari, Yetty Dwi
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5434

Abstract

Perkembangan Teknologi yang pesat saat ini merupakan bagian sarana semua aktivitas dan aspek kehidupan manusia. Hampir semua kalangan termasuk Gen Y dan Z yang memanfaatkan perkembangan teknologi tersebut untuk berbelanja online. Shopeertainment menjadi tren belanja saat ini yang disukai oleh anak muda. Shopee menjadi salah satu e-commerce yang memanfaatkan trend belanja Shopeertainment. Tujuan penelitian ini adalah untuk mengetahui pengaruh Shopeertainment terhadap Purchase Intention dan untuk mengetahui pengaruh Shopeertainment terhadap Purchase Intention. Metode penelitian yang digunakan adalah Penelitian Kuantitatif. Hasil dari penelitian ini adalah Shopeertainment berpengaruh positif dan signifikan terhadap Purchase Intention dan Perceived Ease of berpengaruh positif dan signifikan terhadap Purchase Intention.
Pengaruh Harga dan Kualitas Produk Terhadap Loyalitas Pelanggan Dengan Perceived value Sebagai Variabel Mediasi (Studi Pada Pelanggan PT Digital Media Telematika) Zunia Lestari, Kofifa; Pratama, M Adhitya Nugraha; Niswah, Qudwatun; Sulton, Muhammad
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i1.4425

Abstract

The swift progress of information technology in Indonesia has shifted the Internet from a simple communication medium to an essential pillar for economic endeavors, learning, and social connections. This shift has heightened rivalry among Internet Service Providers, underscoring the critical role of customer loyalty in ensuring sustained business viability. This research investigates the factors influencing customer loyalty at PT Digital Media Telematics by exploring the impacts of product quality and pricing, with perceived value acting as a mediating factor. A quantitative method was utilized, gathering data from 95 customers via a structured questionnaire on a five-point Likert scale. The data underwent analysis through partial least squares structural equation modeling to evaluate both direct and indirect links between variables. Findings reveal that product quality exerts a direct and significant effect on customer loyalty, emphasizing the value of dependable performance and steady service standards. Conversely, pricing does not impact loyalty directly but does so indirectly via perceived value. Perceived value is pivotal in converting customers' assessments of costs and service advantages into enduring dedication. Customers perceiving greater functional, emotional, and social value are more inclined to stay loyal, keep using the service, and endorse it to others. Overall implications.
Integrasi Digital Marketing dan Pengalaman Pelanggan Dalam Community-Based Cafe Khairiyyah, Noor; Pratama, M Adhitya Nugraha; Niswah, Qudwatun; Sulton, Muhammad
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9286

Abstract

The development of digital marketing has encouraged culinary businesses to move beyond promotional activities toward creating meaningful customer experiences. This phenomenon can be observed at Cafe 0 KM, which utilizes digital platforms as a medium to foster customer engagement and build a community amid increasingly intense competition in the cafe industry. This study aims to explore how the integration of digital marketing and customer experience contributes to the formation of a community-based relationship at Cafe 0 KM. A qualitative approach with a case study design was employed in this research. Data were collected through in-depth interviews with key informants, direct observation, and supporting documentation. The data were analyzed using thematic analysis through processes of data reduction, categorization, and interpretation of meaning. The findings reveal that digital marketing is not merely perceived as a promotional tool, but as an interactive medium that facilitates emotional closeness and sustained engagement between the cafe and its customers. Customer experiences created through atmosphere, service quality, and consistent digital interaction contribute to a sense of belonging that encourages active participation within the community. The integration of online and offline experiences results in long-term relational bonds reflected in both digital and physical customer involvement. This study implies that experience-based and community-oriented marketing strategies are relevant approaches for culinary SMEs in building business sustainability.
PENGARUH EMOSI BERBELANJA DAN PERCEIVED SCARCITY TERHADAP PERILAKU IMPULSIVE BUYING MELALUI HEDONIC SHOPPING MOTIVATION PADA GENERASI Z DI MR.DIY LAMONGAN Kamila, Rizqi; Niswah, Qudwatun; Wahyono, Didik Puji
Journal of Information System, Applied, Management, Accounting and Research Vol 10 No 1 (2026): JISAMAR (February 2026)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v10i1.2313

Abstract

Kajian ini dimaksudkan untuk menganalisis bagaimana faktor-faktor pengaruh emosi berbelanja, dan perceived scarcity pada impulsive buying melalui hedonic shopping motivation pada Generasi Z di MR.DIY, sehingga bisa membantu pengelola retail untuk terus membangun strategi pemasaran yang lebih efektif untuk generasi Z. Yang mana Generasi Z sangat dipengaruhi oleh digitalisasi dan sosial media, sering kali melakukan pembelian impulsif, dipicu oleh emosi dan persepsi kelangkaan produk. Jenis penelitian yang dipergunakan ialah penelitian kuantitatif. Kajian ini dijalankan di kabupaten lamongan dengan sampel sebanyak 100 orang responden dari seluruh populasi konsumen MR.DIY di Kabupaten Lamongan. Teknik sampling pada kajian ini ialah non probability sampling dengan Teknik purposive sampling sebagai penentuan samplingnya. Pengumpulan data memakai Google Form dengan skala likert. Teknik pengolahan data dalam memakai SEM-PLS (Structural Equation Model Partial Least Square). Hasil kajian ini menunjukkan bahwa emosi berbelanja berpengaruh positif dan signifikan terhadap hedonic shopping motivation, tetapi tidak berpengaruh secara langsung terhadap impulsive buying. Hedonic shopping motivation terbukti berpengaruh positif dan signifikan terhadap impulsive buying. Selain itu, perceived scarcity berpengaruh positif dan signifikan terhadap hedonic shopping motivation maupun impulsive buying. Temuan penelitian juga mengindikasikan bahwa hedonic shopping motivation memediasi pengaruh emosi berbelanja dan perceived scarcity terhadap impulsive buying. Keseluruhan, penelitian ini menegaskan bahwa persepsi kelangkaan dan motivasi belanja yang berorientasi pada kesenangan menjadi faktor dominan dalam membentuk perilaku pembelian impulsif Generasi Z pada ritel fisik.
Co-Authors Kamila, Rizqi Khairiyyah, Noor Pratama, M Adhitya Nugraha Sulton, Muhammad Wahyono, Didik Puji Yetty Dwi Lestari Zunia Lestari, Kofifa